Hi, I’m Rica Palubon, a virtual assistant and social media expert with over three years of experience helping clients across the Western region. I specialize in building strong online presences and delivering outstanding customer service. I thrive on clear communication, proactive problem solving, and tailoring strategies that align with business goals. I’m known for consistent results and a collaborative, friendly approach.

Rica Palubon

Hi, I’m Rica Palubon, a virtual assistant and social media expert with over three years of experience helping clients across the Western region. I specialize in building strong online presences and delivering outstanding customer service. I thrive on clear communication, proactive problem solving, and tailoring strategies that align with business goals. I’m known for consistent results and a collaborative, friendly approach.

Available to hire

Hi, I’m Rica Palubon, a virtual assistant and social media expert with over three years of experience helping clients across the Western region. I specialize in building strong online presences and delivering outstanding customer service.

I thrive on clear communication, proactive problem solving, and tailoring strategies that align with business goals. I’m known for consistent results and a collaborative, friendly approach.

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Work Experience

Social Media Manager and Lead Generation
August 31, 2024 - July 24, 2025
Managed content creation and publication across key social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Key responsibilities included driving audience growth, amplifying brand exposure, and generating revenue. Executed creative tasks including photo and video editing, targeted LinkedIn outreach to prospective clients, and copywriting, graphic design, and video editing. Developed and implemented a high-impact marketing strategy that consistently generated 5-15 sales calls per week for clients. Developed and executed tailored strategies for clients, leveraging LinkedIn, email, and content marketing to align with their unique offers, branding, and target markets. Conducted thorough prospect profiling and pre-qualification for qualified and warm leads. Proficient in delivering comprehensive virtual assistant services, including administrative tasks, data entry, scheduling, email management, and document preparation. Skilled in internet research, social media accou
Social Media Manager at Independent / Freelance
January 1, 2021 - August 1, 2024
Managed content creation and publication across key social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube), driving audience growth, brand exposure, and revenue. Executed creative tasks including photo and video editing, copywriting, graphic design, and LinkedIn outreach to prospective clients. Developed tailored strategies leveraging LinkedIn, email, and content marketing to align offers with client needs, branding, and target markets. Conducted thorough prospect profiling and pre-qualification for qualified and warm leads. Provided comprehensive virtual assistant support including administrative tasks, data entry, scheduling, email management, and document preparation.

Education

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Qualifications

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Industry Experience

Professional Services, Media & Entertainment, Software & Internet