Hi, I'm Shade Edun, a passionate Brand Storyteller and Content Marketer with over seven years of experience crafting tailored and compelling digital narratives for brands. I love using storytelling as a cornerstone of my strategy to help businesses create irresistible digital content that truly resonates with their target audience, driving growth and boosting brand equity. Drawing from my background in marketing and customer support, I excel at understanding client needs, offering customized solutions, and ensuring seamless communication. I thrive on collaborating closely with teams to help entrepreneurs and startups build income-generating brands while nurturing lasting client relationships through personalized support and strategic insights.…

Shade Edun

Hi, I'm Shade Edun, a passionate Brand Storyteller and Content Marketer with over seven years of experience crafting tailored and compelling digital narratives for brands. I love using storytelling as a cornerstone of my strategy to help businesses create irresistible digital content that truly resonates with their target audience, driving growth and boosting brand equity. Drawing from my background in marketing and customer support, I excel at understanding client needs, offering customized solutions, and ensuring seamless communication. I thrive on collaborating closely with teams to help entrepreneurs and startups build income-generating brands while nurturing lasting client relationships through personalized support and strategic insights.…

Available to hire

Hi, I’m Shade Edun, a passionate Brand Storyteller and Content Marketer with over seven years of experience crafting tailored and compelling digital narratives for brands. I love using storytelling as a cornerstone of my strategy to help businesses create irresistible digital content that truly resonates with their target audience, driving growth and boosting brand equity.

Drawing from my background in marketing and customer support, I excel at understanding client needs, offering customized solutions, and ensuring seamless communication. I thrive on collaborating closely with teams to help entrepreneurs and startups build income-generating brands while nurturing lasting client relationships through personalized support and strategic insights.

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Language

English
Fluent

Work Experience

Client Support Specialist at The Manufacturers Hub
November 30, 2024 - July 24, 2025
Delivered client support via support channels for Product Sales Bootcamp, addressed queries on brand building, online business, and Meta advertising, led live Q&A sessions, ensured clear and accurate communication improving customer satisfaction, collaborated for timely updates and smooth bootcamp session execution.
Client Support Specialist at The Manufacturers Hub
November 30, 2024 - July 24, 2025
Provided client support for a product sales bootcamp, addressed queries on brand building and Meta advertising, led live Q&A sessions, ensured clear communication improving customer satisfaction, and collaborated on timely updates and resource provision.
Head of Marketing at Career Buddy
September 30, 2023 - July 24, 2025
Oversaw B2B marketing campaigns, increased organic B2B leads by 30x, developed new B2B marketing strategy focusing on SEO and audience segmentation, ideated and launched B2B podcast series on YouTube, and conducted periodic data tracking and analysis to measure campaign performance.
Head of Marketing at Career Buddy
September 30, 2023 - July 24, 2025
Oversaw B2B marketing campaigns, increased organic B2B leads by 30 times, developed B2B marketing strategy focusing on SEO and audience segmentation, ideated and launched B2B podcast series on YouTube, and conducted periodic data tracking and analysis for media content performance.
Social Media and Content Manager at Chore
September 1, 2023 - Present
Lead and managed social media and creative teams, oversaw content creation and campaign execution, drove influencer marketing and partnerships, engaged with quality leads to convert sales, optimized and analyzed social media content using data insights to improve reach, engagement, and lead generation.
Social Media and Content Manager at Chore
September 1, 2023 - Present
Lead and managed social media and creative teams, oversaw content creation, strategy, and campaign execution across multiple channels, drove influencer marketing and brand partnerships, engaged quality leads and converted them into sales calls, and optimized social media content using data insights.
Content Marketing Associate at Career Buddy
July 31, 2023 - July 24, 2025
Wrote and published daily B2C and B2B newsletters, grew the B2B newsletter subscriber base from under 500 to over 10,000 in 12 months, generated organic B2B leads across digital channels, developed lead generation strategies and campaigns, optimized YouTube channel for reach and lead generation, performed weekly performance metric analysis.
Content Marketing Associate at Career Buddy
July 31, 2023 - July 24, 2025
Wrote and published daily B2C newsletters and B2B newsletters targeting founders and talent managers, grew B2B newsletter subscriber base significantly, generated organic leads across digital channels, developed lead generation strategies, optimized YouTube channel for reach and lead generation, and analyzed media campaign performance weekly.
Social Brand Executive at Mama's Pride Maternity
July 31, 2022 - July 24, 2025
Edited and approved social media content, promoted products and content, developed social media strategies and campaigns, managed promotional budgets, optimized website blogs for lead generation, drove engagement through various marketing channels, tracked and analyzed social media performance, and collaborated with marketing teams to ensure brand consistency.
Social Brand Executive at Mama's Pride Maternity
July 31, 2022 - July 24, 2025
Edited and approved social media content, promoted products, developed new social media strategies and campaigns, managed promotional budget, optimized website blogs to generate leads, drove engagement across marketing channels, tracked and analyzed content performance, and collaborated with marketing teams for consistent branding.
Product Marketer at Turbocart (Contract)
December 31, 2021 - July 24, 2025
Researched company products strategically to inform marketing decisions, identified appealing product features, collaborated with marketing to develop campaigns, researched marketing platforms and innovations, planned product launch, and studied analytics related to product campaigns.
Product Marketer at Turbocart (Contract)
December 31, 2021 - July 24, 2025
Strategically researched company's product to inform marketing decisions, identified appealing product features, worked with marketing to develop campaigns, researched trending platforms and innovations, planned product launches, and studied analytics related to product campaigns.
Social Media Marketer at Gracecomm
October 31, 2021 - July 24, 2025
Created and designed content for social media, promoted products and content, scheduled posts, developed strategies and campaigns, managed promotional budgets, tracked and analyzed campaign performance, and collaborated with marketing teams to ensure consistent branding.
Social Media Marketer at Gracecomm
October 31, 2021 - July 24, 2025
Created and designed content for social media, promoted products and content, scheduled posts, developed social media strategies and campaigns, managed promotional budgets, tracked and analyzed performance data, and collaborated with marketing teams to ensure consistent branding.
Social Media Manager at Debbie Ignites
July 31, 2021 - July 24, 2025
Created and designed social media content, promoted services and courses, scheduled posts, developed social media strategies, tracked and analyzed performance of social media content.
Social Media Manager at Debbie Ignites
July 31, 2021 - July 24, 2025
Created and designed content for social media, promoted services and courses, scheduled posts, developed social media strategy, and analyzed the performance of social media content.

Education

Bachelor of Medicine; Bachelor of Surgery (MB;BS) at University of Medical Sciences
January 1, 2015 - December 31, 2019
Bachelor of Medicine; Bachelor of Surgery at University of Medical Sciences
January 1, 2000 - December 31, 2000

Qualifications

Online Marketing Foundations
August 1, 2020 - August 31, 2020
Future Females Business School Programme
August 1, 2021 - August 31, 2021
Digital Marketing Foundations
July 1, 2022 - July 31, 2022
Entrepreneurship & Employability
February 1, 2022 - February 28, 2022
Jobberman SoftSkills Certification
July 1, 2022 - July 31, 2022
Online Marketing Foundations
August 1, 2020 - August 31, 2020
Future Females Business School Programme
August 1, 2021 - August 31, 2021
Digital Marketing Foundations
July 1, 2022 - July 31, 2022
Entrepreneurship & Employability
February 1, 2022 - February 28, 2022
Jobberman SoftSkills Certification
July 1, 2022 - July 31, 2022

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Education, Non-Profit Organization, Software & Internet