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Hi, I'm Rasika Thangarajah. I specialize in marketing and communications with a strong focus on social media engagement and content creation. I enjoy analyzing business problems and crafting effective solutions, always staying up to date with the latest trends and technologies. Over the years, I've worked with various organizations to enhance their online presence, create compelling campaigns, and streamline communications. I have experience managing websites and digital content both in English and French, and I thrive in collaborative environments where creativity and efficiency are valued. My skills with Adobe Creative Suite and other digital tools help me bring innovative ideas to life, and I’m always eager to learn and adapt to new challenges.…Hi, I'm Rasika Thangarajah. I specialize in marketing and communications with a strong focus on social media engagement and content creation. I enjoy analyzing business problems and crafting effective solutions, always staying up to date with the latest trends and technologies. Over the years, I've worked with various organizations to enhance their online presence, create compelling campaigns, and streamline communications. I have experience managing websites and digital content both in English and French, and I thrive in collaborative environments where creativity and efficiency are valued. My skills with Adobe Creative Suite and other digital tools help me bring innovative ideas to life, and I’m always eager to learn and adapt to new challenges.

Rasika Thangarajah

Social Media Manager, Marketing Strategist, Content Creator, +2

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Hi, I'm Rasika Thangarajah. I specialize in marketing and communications with a strong focus on social media engagement and content creation. I enjoy analyzing business problems and crafting effective solutions, always staying up to date with the latest trends and technologies. Over the years, I've worked with various organizations to enhance their online presence, create compelling campaigns, and streamline communications. I have experience managing websites and digital content both in English and French, and I thrive in collaborative environments where creativity and efficiency are valued. My skills with Adobe Creative Suite and other digital tools help me bring innovative ideas to life, and I’m always eager to learn and adapt to new challenges.…Hi, I'm Rasika Thangarajah. I specialize in marketing and communications with a strong focus on social media engagement and content creation. I enjoy analyzing business problems and crafting effective solutions, always staying up to date with the latest trends and technologies. Over the years, I've worked with various organizations to enhance their online presence, create compelling campaigns, and streamline communications. I have experience managing websites and digital content both in English and French, and I thrive in collaborative environments where creativity and efficiency are valued. My skills with Adobe Creative Suite and other digital tools help me bring innovative ideas to life, and I’m always eager to learn and adapt to new challenges.

Available to hire

Hi, I’m Rasika Thangarajah. I specialize in marketing and communications with a strong focus on social media engagement and content creation. I enjoy analyzing business problems and crafting effective solutions, always staying up to date with the latest trends and technologies. Over the years, I’ve worked with various organizations to enhance their online presence, create compelling campaigns, and streamline communications.

I have experience managing websites and digital content both in English and French, and I thrive in collaborative environments where creativity and efficiency are valued. My skills with Adobe Creative Suite and other digital tools help me bring innovative ideas to life, and I’m always eager to learn and adapt to new challenges.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Marketing and Communications Specialist at Information and Privacy Commissioner of Ontario

March 1, 2024 - July 24, 2025

Collaboratively organized and executed various social media projects including engaging campaigns such as riddles and puzzles on Instagram and informative fact sheets on LinkedIn, successfully growing social media followers and engagement steadily. Identified and fixed over 100 broken links and downloadable files on the Wordpress website, built new content pages in English and French, and created spreadsheets to monitor over 100 links and 20+ pages to improve website efficiency. Utilized Adobe InDesign to format online reports and fact sheets in both English and French with minimal errors and quick turnaround times.

Communications Project Assistant at Diversity Institute

August 31, 2021 - July 24, 2025

Assisted with social media planning and posting, created graphics for campaigns and promotions uploaded via Hootsuite. Wrote and distributed newsletters to over 2,000 subscribers using MailChimp, regularly updated the official website with written and visual content. Tracked media mentions and engagement across platforms, inputting and analyzing over 100 mentions biweekly. Assessed social media analytics daily to optimize content for better follower interaction.

Marketing Assistant at The Dirty Seashore

April 30, 2021 - July 24, 2025

Communicated company brand through monthly blog posts and weekly Instagram interactive stories, increasing brand visibility and engagement. Revamped communication channels using current trends aligned with business mission, posted on Instagram and TikTok. Conducted market research including a focus group study with over 50 participants to assess target markets and brand positioning. Supported product development by introducing new sustainably sourced products.

Member Services Assistant at Fashion Zone at Ryerson University

April 30, 2020 - July 24, 2025

Assisted with daily administrative duties including answering inquiries, booking meetings, and managing documents for onboarding over 40 companies. Authored newsletters using MailChimp to communicate news and events to 1,500+ subscribers. Consistently updated the Fashion Zone website using Adobe Experience Manager and contributed to the successful execution of sold-out internal events by troubleshooting technical issues.