I am an accomplished Lead UI/UX Designer and Accessibility Specialist with 14+ years of experience guiding user-centered digital transformation across enterprise, public sector, and consumer platforms. I deliver accessible, intuitive, and scalable products that meet WCAG 2.1 AA and AODA standards, and I excel in Design Thinking, Agile, and cross-functional leadership. My strengths include user research, accessibility audits, design systems, and enterprise UX. I collaborate with stakeholders and engineers to align UX with business KPIs, mentor teams on inclusive content strategies, and drive digital maturity in large organizations.

Soroush Toloue

I am an accomplished Lead UI/UX Designer and Accessibility Specialist with 14+ years of experience guiding user-centered digital transformation across enterprise, public sector, and consumer platforms. I deliver accessible, intuitive, and scalable products that meet WCAG 2.1 AA and AODA standards, and I excel in Design Thinking, Agile, and cross-functional leadership. My strengths include user research, accessibility audits, design systems, and enterprise UX. I collaborate with stakeholders and engineers to align UX with business KPIs, mentor teams on inclusive content strategies, and drive digital maturity in large organizations.

Available to hire

I am an accomplished Lead UI/UX Designer and Accessibility Specialist with 14+ years of experience guiding user-centered digital transformation across enterprise, public sector, and consumer platforms. I deliver accessible, intuitive, and scalable products that meet WCAG 2.1 AA and AODA standards, and I excel in Design Thinking, Agile, and cross-functional leadership.

My strengths include user research, accessibility audits, design systems, and enterprise UX. I collaborate with stakeholders and engineers to align UX with business KPIs, mentor teams on inclusive content strategies, and drive digital maturity in large organizations.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
French
Advanced

Work Experience

Lead UI / UX Designer & Accessibility Specialist at Ministry of Health
April 30, 2025 - July 24, 2025
Led strategic UI/UX design for provincial digital health platforms, aligning with Ontario Digital Service Standard and Ontario Design System. Delivered end-to-end user flows, wireframes, journey maps, and high-fidelity prototypes. Conducted accessibility audits and usability testing achieving WCAG 2.1 AA and AODA compliance. Collaborated with Agile teams and stakeholders to deliver accessible, scalable UI, improving digital service performance and user satisfaction while providing accessibility mentorship and training.
Lead UX Instructor at Brainstation
June 30, 2025 - July 24, 2025
Delivered advanced UI/UX design instruction focusing on user-centered design, accessibility standards, and best practices for government, fintech, and consulting sectors. Updated curriculum alongside industry experts with current trends including design systems and AI-enhanced workflows. Facilitated workshops, critiques, and capstone projects covering user research, prototyping, and accessibility testing. Mentored students and promoted leadership skills for design roles in major corporations.
Lead Product Designer at Electronic Arts (EA)
October 31, 2024 - July 24, 2025
Built and launched two enterprise-wide platforms transforming team collaboration and data access. Led the design of DnA Hub, centralizing project visibility, enhancing collaboration, and Cortex, a Power BI dashboard for real-time analytics. Conducted usability testing and accessibility audits ensuring WCAG 2.1 AA and AODA compliance. Worked closely with Agile squads and developers to align design and product goals. Championed design system governance to ensure scalable UX patterns across tools.
Lead Product Designer at lululemon
June 30, 2023 - July 24, 2025
Led a complete redesign of the Guest Education Centre platform integrating AI tools and internal workflows to enhance customer experience. Delivered mobile-first responsive designs and conducted thorough UX research and testing resulting in improved customer satisfaction, reduced support calls, and faster ticket resolution. Ensured accessibility compliance (WCAG 2.1 AA, AODA) with keyboard, screen reader, and high-contrast features. Collaborated daily with Agile teams and presented design solutions to executives.
Lead, Sr. Product Designer at ADP
June 30, 2022 - July 24, 2025
Directed UX overhaul of ADP's enterprise HR suite, enhancing adoption and employee engagement while ensuring accessibility compliance. Led research and persona workshops reflecting diverse user needs. Delivered fully responsive designs across platforms utilizing Figma and Sketch. Collaborated with front-end teams implementing accessible UI components using modern web technologies within Agile and design thinking frameworks. Presented strategies and designs to senior leadership to align product and business KPIs.
Lead Product Designer at Home Depot
March 31, 2021 - July 24, 2025
Led UI/UX and front-end design for internal order fulfillment and customer service platforms improving operational efficiency. Delivered comprehensive UX artifacts using design thinking including user journeys, wireframes, and prototypes. Conducted ongoing user research and testing enhancing user experiences. Ensured full accessibility compliance and worked closely with developers to deliver pixel-perfect, multi-device solutions. Established a modular design system to improve visual consistency and reduce rework.
Lead Product Designer at Ministry of Education
March 31, 2020 - July 24, 2025
Led digital transformation of Ontario's bilingual education platforms improving usability and accessibility for millions of users. Employed design thinking and service design methodologies aligned with government standards and design systems. Conducted user interviews and accessibility testing including screen reader evaluations. Delivered high-fidelity prototypes and partnered with developers for responsive, accessible implementations. Built and maintained design systems meeting branding and regulatory requirements.
Lead Product Designer at TD Canada Trust
March 31, 2019 - July 24, 2025
Owned UI/UX design for TD's Assisted Channel Platform improving banking workflow efficiency and customer service. Applied agile and design thinking to produce user flows, wireframes, and prototypes enhancing self-service options. Conducted user research and journey mapping driving measurable improvements in satisfaction and task success. Ensured WCAG 2.0 accessibility features including keyboard navigation and screen reader support. Collaborated closely with developers to deliver responsive implementations and scaled reusable design systems.
Lead Product Designer / Sr. Developer at BMO Financial Group
February 28, 2018 - July 24, 2025
Led full redesign of core digital banking products enhancing mobile and web customer experiences. Delivered detailed UX documentation, user flows, wireframes, and prototypes. Conducted extensive usability testing and research improving user engagement and task performance. Implemented accessibility features per WCAG 2.0 standards including high contrast and screen reader compatibility. Partnered with engineering teams to ensure design-to-code fidelity and built centralized design systems for UI consistency and scalability.
Lead Product Designer & Developer at Moneris Solutions
October 31, 2016 - July 24, 2025
Led UI/UX and front-end design of Mobile Payment Solutions, improving usability for retail and enterprise users. Applied design thinking methodologies producing user flows, wireframes, and high-fidelity prototypes. Conducted user research and usability testing to inform iterative design improvements. Delivered WCAG 2.0-compliant solutions with keyboard accessibility, alt text, and screen reader compatibility. Collaborated with developers to ship scalable, responsive UI components and managed a scalable design system for faster delivery.
Lead Product Designer at Toronto Cosmetic Clinic
April 30, 2015 - July 24, 2025
Directed UX strategy and design improving digital experience for lead generation and bookings. Applied design thinking to optimize user flows across devices streamlining patient journey. Led user research and persona development informing high-conversion design decisions. Delivered full WCAG 2.0 accessibility compliance with keyboard navigation and screen reader support. Created responsive wireframes and high-fidelity UI aligning with stakeholder visions and collaborated closely with developers to ensure seamless implementation. Established style guides and design systems for consistency.
Sr. Product Designer & Developer at Moneris Solutions
July 31, 2012 - July 24, 2025
Led UX and front-end design across digital payment platforms elevating performance on mobile and web. Produced comprehensive user flows, wireframes, and prototypes supporting complex workflows. Conducted usability testing and stakeholder interviews aligning designs with user and business needs. Implemented WCAG 2.0 accessibility features including keyboard-only support and screen reader compatibility. Collaborated with developers for design-to-code alignment across multiple browsers and devices. Built and maintained a unified design system for consistent UI standards.
Lead UI / UX Designer & Accessibility Specialist at Ministry of Health
April 30, 2025 - July 24, 2025
Led strategic UI/UX design for provincial digital health platforms, ensuring alignment with Ontario Digital Service Standard and Ontario Design System. Delivered end-to-end experiences including user flows, wireframes, journey maps, and high-fidelity prototypes in Figma. Conducted accessibility audits and usability testing achieving full WCAG 2.1 AA and AODA compliance. Collaborated with Agile teams and stakeholders to refine requirements and deliver accessible, scalable UI. Improved digital service performance and user satisfaction while providing accessibility mentorship and training. Presented strategy and design recommendations to senior leadership.
Lead UX Instructor at Brainstation
June 30, 2025 - July 24, 2025
Delivered advanced UI/UX design instruction focused on user-centred design, accessibility standards, and best practices for government, fintech, and consulting sectors. Collaborated with industry experts to update curriculum with trends including design systems, Agile UX, and AI workflows. Facilitated workshops and capstone projects on user research, wireframing, prototyping, and accessibility testing. Provided mentorship and portfolio guidance promoting leadership skills. Supported job readiness and promoted inclusive design empowering students to make compliant, empathetic products.
Lead Product Designer at Electronic Arts (EA)
October 31, 2024 - July 24, 2025
Built and launched enterprise-wide platforms transforming team collaboration for major franchises. Led design of DnA Hub for centralized project visibility and Cortex dashboard for real-time analytics. Conducted usability testing, user research, and accessibility audits ensuring WCAG 2.1 AA and AODA compliance. Collaborated with Agile squads, data scientists, and front-end teams aligning product delivery with design intent. Championed design system governance for consistent and scalable UX components.
Lead Product Designer at lululemon
June 30, 2023 - July 24, 2025
Led redesign of the Guest Education Centre platform, integrating AI support tools and modern workflows to enhance customer experience. Designed mobile-first responsive solutions using Figma, Sketch, and Adobe XD driving improvements in satisfaction. Conducted end-to-end UX research including interviews, persona creation, and A/B testing to reduce support call volume and ticket resolution times. Ensured WCAG 2.1 AA and AODA compliance with keyboard navigation and screen reader support. Collaborated closely with Agile teams and presented solutions to executives.
Lead, Sr. Product Designer at ADP
June 30, 2022 - July 24, 2025
Directed UX overhaul of enterprise HR suite improving platform adoption and accessibility. Led user research and persona workshops capturing diverse user needs informing design changes. Delivered responsive design solutions optimized for mobile and desktop in Figma and Sketch. Ensured WCAG 2.1 AA and AODA compliance with accessible UI patterns. Collaborated with front-end engineers and applied Agile and Design Thinking frameworks driving iterative delivery. Presented strategy and designs to senior leadership aligning outcomes with business KPIs.
Lead Product Designer at Home Depot
March 31, 2021 - July 24, 2025
Led UI/UX and front-end design of internal order fulfillment and customer service platforms enhancing efficiency. Applied Design Thinking from user flows to prototypes in Figma and Sketch. Conducted user research and usability testing optimizing cross-channel experiences. Ensured WCAG 2.1 AA and AODA compliance with keyboard navigation and screen reader support. Partnered with front-end developers for pixel-perfect implementation. Established modular component library and scalable design system improving consistency and reducing design debt.
Lead Product Designer at Ministry of Education
March 31, 2020 - July 24, 2025
Led digital transformation of bilingual education platforms improving usability and accessibility for 2M+ users. Applied Design Thinking and Service Design aligned with DSS and ODS standards. Conducted user interviews and accessibility testing including JAWS/NVDA for WCAG 2.1 AA compliance. Designed and prototyped high-fidelity UIs in Figma and Axure. Collaborated with developers to launch responsive, scalable, and accessible solutions. Built design systems standardizing UX and branding across platforms.
Lead Product Designer at TD Canada Trust
March 31, 2019 - July 24, 2025
Led UI/UX design for TD’s Assisted Channel Platform enhancing web and mobile banking workflows. Used Agile and Design Thinking to create user flows, wireframes, and prototypes improving self-service tools. Conducted user research and journey mapping driving customer satisfaction and task success. Achieved strong WCAG 2.0 accessibility compliance with keyboard navigation and screen reader support. Collaborated with dev teams delivering responsive, production-ready features. Built reusable design system scaling across platforms.
Lead Product Designer / Sr. Developer at BMO Financial Group
February 28, 2018 - July 24, 2025
Led redesign of BMO’s digital banking products enhancing customer experience on mobile and web. Created detailed UX documentation including user flows and high-fidelity prototypes in Figma and Sketch. Conducted usability testing and research for user engagement improvement. Implemented WCAG 2.0 accessibility features including high contrast, keyboard navigation, and screen reader compatibility. Partnered with engineers for design-to-code fidelity and maintained centralized design system and style guide for scalability.
Lead Product Designer & Developer at Moneris Solutions
October 31, 2016 - July 24, 2025
Led UI/UX and front-end design of Mobile Payment Solutions improving platform usability for enterprise users. Applied Design Thinking creating user flows and prototypes using Figma and Axure. Conducted user research and usability testing supporting design iterations. Delivered WCAG 2.0-compliant features including alt text and keyboard accessibility. Collaborated with developers to ship scalable and accessible UI components. Built and managed scalable design system to reduce rework and speed delivery.
Lead Product Designer at Toronto Cosmetic Clinic
April 30, 2015 - July 24, 2025
Directed UX strategy and design improving lead generation and consultation bookings. Optimized user flows for desktop and mobile applying Design Thinking. Led user research and feedback loops informing design decisions for high conversion. Delivered full WCAG 2.0 accessibility compliance including keyboard navigation and high-contrast UI. Created responsive wireframes and high-fidelity UI in Figma and Axure. Worked closely with developers ensuring seamless implementation. Established centralized style guide and design system improving team efficiency.
Sr. Product Designer & Developer at Moneris Solutions
July 31, 2012 - July 24, 2025
Led UX and front-end design for digital payment platforms enhancing mobile and web performance. Created user flows, wireframes, and interactive prototypes using Figma and Axure. Conducted usability testing aligning design with user and business needs. Implemented WCAG 2.0 accessibility including keyboard support and screen reader compatibility. Collaborated with dev teams for design-to-code alignment across browsers. Built and maintained unified design system enabling faster handoffs and consistent UI standards.
Lead UI/UX Designer & Accessibility Specialist at Ministry of Public & Business Services & Procurement
September 1, 2025 - Present
Led enterprise-level design initiatives to modernize public-facing and internal procurement platforms, ensuring alignment with the ODSS and AODA/WCAG 2.1 AA requirements. Drove accessibility-first design across bilingual (English/French) digital services; delivered UX research, service blueprints, and high-fidelity prototypes in Figma. Conducted accessibility audits, usability testing, and stakeholder workshops to validate decisions and improve efficiency for procurement officers and vendors. Collaborated with product owners, developers, and content teams to implement scalable design systems and consistent interaction patterns across channels; mentored teams on accessibility best practices.
Lead UI/UX Designer & Accessibility Specialist at Ministry of Health
November 1, 2024 - April 1, 2025
Led strategic UI/UX design for provincial digital health platforms, ensuring alignment with the Ontario Digital Service Standard (ODS) and Ontario Design System (ODS). Delivered end-to-end experiences: user flows, wireframes, journey maps, and high-fidelity prototypes. Conducted manual accessibility audits and usability testing, achieving full WCAG 2.1 AA and AODA compliance. Collaborated with Agile teams to refine requirements and deliver accessible, scalable UI; improved digital service performance and user satisfaction.
Lead UX Instructor at Brainstation
September 1, 2023 - June 1, 2025
Delivered advanced UI/UX design instruction focused on user-centered design, accessibility standards (WCAG 2.1, AODA), and real-world best practices for government, fintech, and consulting sectors. Updated curriculum to reflect trends such as design systems, Agile UX, and AI-enhanced workflows. Facilitated hands-on workshops, group critiques, and capstone projects; provided mentorship to guide students toward strong portfolios, strategic problem-solving, and job readiness.
Lead Product Designer at Electronic Arts (EA)
October 1, 2023 - October 1, 2024
Built and launched two enterprise-wide platforms (DnA Hub and Cortex) from scratch, transforming how teams across major franchises collaborate and access data. Led UI/UX design of DnA Hub and Cortex, conducting usability testing, user research, and manual accessibility audits to ensure WCAG 2.1 AA and AODA compliance. Collaborated with Agile squads, data scientists, and front-end teams to align product delivery with design intent and system performance; championed design system governance.
Lead Product Designer at lululemon
June 1, 2022 - June 1, 2023
Led the redesign of the Guest Education Centre (GEC) platform, integrating AI-enhanced support tools and modern internal workflows to elevate the customer experience. Designed mobile-first, responsive solutions; conducted end-to-end UX research, including interviews, persona creation, and A/B testing; achieved improvements in customer satisfaction. Ensured WCAG 2.1 AA and AODA compliance and collaborated with cross-functional teams to accelerate delivery.
Lead, Sr. Product Designer at ADP
February 1, 2021 - June 1, 2022
Directed the UX overhaul of ADP’s enterprise HR suite, improving platform adoption and accessibility. Led research and persona workshops to capture diverse user needs across roles and geographies, informing data-backed design changes. Delivered fully responsive design solutions and ensured WCAG 2.1 AA and AODA compliance; collaborated with front-end engineers (HTML5, CSS3, Angular, React) to ensure seamless implementation; applied Agile and Design Thinking frameworks.
Lead Product Designer at Home Depot
August 1, 2020 - March 1, 2021
Led the UI/UX and front-end design of internal order fulfillment and customer service platforms, improving efficiency for in-store staff and online shoppers. Applied Design Thinking to deliver user flows, journey maps, wireframes, and prototypes; conducted ongoing user research and usability testing to drive decisions. Ensured full WCAG 2.1 AA and AODA compliance, partnered with front-end developers for pixel-perfect implementations, and established a modular component library and scalable design system.
Lead Product Designer at Ministry of Education
April 1, 2019 - March 1, 2020
Led the digital transformation of Ontario’s bilingual education platforms, enhancing usability and accessibility for 2M+ users. Applied Design Thinking and Service Design to align apps with the Ontario Digital Standards and Design System. Conducted user interviews, JAWS/NVDA accessibility testing, and iterative usability sessions to ensure WCAG 2.1 AA and AODA compliance; prototyped high-fidelity UIs and collaborated with React/HTML5 developers to deliver accessible solutions.
Lead Product Designer at TD Canada Trust
May 1, 2018 - March 1, 2019
Owned the full UI/UX design of the Assisted Channel Platform, improving customer service and enabling efficient web/mobile banking workflows. Applied Agile and Design Thinking to create user flows, wireframes, and interactive prototypes; conducted user research, persona development, and journey mapping to drive improvements. Achieved WCAG 2.0 accessibility compliance and collaborated with development teams to deliver production-ready implementations; built and scaled a reusable design system.
Lead Product Designer / Sr. Developer at Deloitte Canada
April 1, 2018 - May 1, 2018
Led UI/UX design on a Salesforce-based platform for a public sector client, designing scalable, modular components and conducting accessibility audits and usability testing to meet WCAG 2.1 AA and AODA. Worked closely with product owners, business analysts, and front-end developers to ensure seamless integration with Salesforce Lightning; developed wireframes, journey maps, and interactive prototypes to support sprint delivery and stakeholder buy-in.
Lead Product Designer / Sr. Developer at BMO Financial Group
October 1, 2016 - February 1, 2018
Led the full redesign of BMO’s core digital banking products, improving customer experience across mobile and web for retail and enterprise clients. Produced UX documentation, flows, wireframes, and high-fidelity prototypes; conducted extensive usability testing; implemented WCAG 2.0 accessibility features and collaborated with engineers to ensure design-to-code fidelity. Built a centralized design system to standardize UI patterns and enable scalable delivery.
Lead Product Designer & Developer at Moneris Solutions
July 1, 2015 - October 1, 2016
Led UI/UX and front-end design of Moneris’ Mobile Payment Solutions, improving usability for retail and enterprise users. Applied Design Thinking to create action-focused deliverables; conducted user research, persona development, and usability testing. Delivered WCAG 2.0-compliant experiences and partnered with developers to ship scalable, accessible components; built and managed a scalable design system.
Director of UX at Toronto Cosmetic Clinic
July 1, 2012 - April 1, 2015
Directed UX strategy and design for the clinic’s digital experience, optimizing lead generation, consultation bookings, and customer satisfaction. Applied Design Thinking to streamline desktop and mobile patient journeys; led user research and personas, delivering WCAG 2.0-compliant interfaces. Created responsive wireframes and high-fidelity UI, and collaborated with developers to implement designs; established a centralized style guide and design system.
Sr. Product Designer & Developer at Moneris Solutions
October 1, 2010 - July 1, 2012
Led UX and front-end design across Moneris’ digital payment platforms, elevating performance for mobile and web. Created user flows, wireframes, and interactive prototypes; conducted usability testing and stakeholder interviews to align outputs with end-user needs. Delivered WCAG 2.0-compliant features and collaborated with devs to ensure cross-browser compatibility; built and maintained a unified design system.

Education

Theatre Performance at Humber College, Toronto, ON
January 1, 2011 - December 31, 2014
Theatre Arts at George Brown College, Toronto, ON
January 1, 2009 - December 31, 2011
Theatre Performance at Humber College
January 1, 2011 - December 31, 2014
Theatre Arts at George Brown College
January 1, 2009 - December 31, 2011
Theatre Performance at Humber College
January 1, 2011 - January 1, 2014
Theatre Arts at George Brown College
January 1, 2009 - January 1, 2011

Qualifications

Accessibility: WCAG 2.1 AA, AODA
January 1, 2015 - December 31, 2023
UI/UX Design Principles
January 1, 2010 - June 1, 2024
Design Thinking & Agile Methodologies
January 1, 2010 - June 1, 2024
Front-End Development & Responsive Design
January 1, 2010 - June 1, 2024
Digital Strategy and Leadership
January 1, 2010 - June 1, 2024
Accessibility: WCAG 2.1 AA, AODA
January 1, 2023 - December 31, 2023
UI/UX Design Principles
January 1, 2023 - December 31, 2023
Design Thinking & Agile Methodologies
January 1, 2023 - December 31, 2023
Front-End Development & Responsive Design
January 1, 2023 - December 31, 2023
Digital Strategy and Leadership
January 1, 2023 - December 31, 2023
Over 100+ UX & Accessibility Certifications
January 11, 2030 - January 12, 2026

Industry Experience

Government, Healthcare, Financial Services, Retail, Gaming, Education, Software & Internet, Professional Services, Media & Entertainment