Brunela J Ceneri

Led e-commerce strategy, optimized paid ads, directed and designed user-centric website development, managed email marketing, and provided strategic consultancy. Achieved a 279% sales increase by deploying ad campaigns, improved website performance, and lifecycle marketing strategies. Increased link clicks, average order value, and launched and optimized a new customer-centric website with significant growth in traffic and sales. Managed advertising budget allocation and maximized ROI and brand exposure.

Oversee end-to-end e-commerce operations, digital marketing strategies, and site optimization to drive sales, increase AOV, and improve user experience. Led launch of optimized website increasing sales conversion rates. Implemented AI-powered product recommendation tools, increasing cross-sell revenue. Managed Shopify Plus operations, marketing agency relationships, lifecycle marketing strategy, promotional campaigns, and third-party app integrations. Analyzed KPIs and expanded sales channels including TikTok Seller and a new Affiliate Program.

Orchestrated a comprehensive digital marketing plan; handled and grew social media accounts; led multi-channel campaigns including email marketing, SMS & In-App push campaigns; directed creative content strategy. Revamped brand identity, resulting in a 50% increase in brand recognition, activated multichannel campaigns for 40% monthly active user growth, and expanded Instagram followers significantly. Analyzed KPIs and optimized marketing strategies and allocated budgets by leveraging paid advertising and audience segmentation.