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Hi, I'm Brunela, a Senior E-commerce & Marketing Manager with over 8 years of experience driving growth for DTC start-ups and B2C brands. I specialize in e-commerce strategy, Shopify store development, paid media, lifecycle marketing, and performance consulting. I love blending creativity with data to deliver impressive results and lead strong, cross-functional teams in fast-paced environments. Throughout my career, I've helped brands significantly increase sales, traffic, and average order values by optimizing websites, directing marketing campaigns, and launching new initiatives like affiliate programs and AI-driven tools. I'm passionate about continuous learning and delivering value through innovative marketing strategies and user-centric design.…Hi, I'm Brunela, a Senior E-commerce & Marketing Manager with over 8 years of experience driving growth for DTC start-ups and B2C brands. I specialize in e-commerce strategy, Shopify store development, paid media, lifecycle marketing, and performance consulting. I love blending creativity with data to deliver impressive results and lead strong, cross-functional teams in fast-paced environments. Throughout my career, I've helped brands significantly increase sales, traffic, and average order values by optimizing websites, directing marketing campaigns, and launching new initiatives like affiliate programs and AI-driven tools. I'm passionate about continuous learning and delivering value through innovative marketing strategies and user-centric design.

Brunela J Ceneri

Creative Director, Marketing Strategist, Social Media Manager, +2

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Hi, I'm Brunela, a Senior E-commerce & Marketing Manager with over 8 years of experience driving growth for DTC start-ups and B2C brands. I specialize in e-commerce strategy, Shopify store development, paid media, lifecycle marketing, and performance consulting. I love blending creativity with data to deliver impressive results and lead strong, cross-functional teams in fast-paced environments. Throughout my career, I've helped brands significantly increase sales, traffic, and average order values by optimizing websites, directing marketing campaigns, and launching new initiatives like affiliate programs and AI-driven tools. I'm passionate about continuous learning and delivering value through innovative marketing strategies and user-centric design.…Hi, I'm Brunela, a Senior E-commerce & Marketing Manager with over 8 years of experience driving growth for DTC start-ups and B2C brands. I specialize in e-commerce strategy, Shopify store development, paid media, lifecycle marketing, and performance consulting. I love blending creativity with data to deliver impressive results and lead strong, cross-functional teams in fast-paced environments. Throughout my career, I've helped brands significantly increase sales, traffic, and average order values by optimizing websites, directing marketing campaigns, and launching new initiatives like affiliate programs and AI-driven tools. I'm passionate about continuous learning and delivering value through innovative marketing strategies and user-centric design.

Available to hire

Hi, I’m Brunela, a Senior E-commerce & Marketing Manager with over 8 years of experience driving growth for DTC start-ups and B2C brands. I specialize in e-commerce strategy, Shopify store development, paid media, lifecycle marketing, and performance consulting. I love blending creativity with data to deliver impressive results and lead strong, cross-functional teams in fast-paced environments.

Throughout my career, I’ve helped brands significantly increase sales, traffic, and average order values by optimizing websites, directing marketing campaigns, and launching new initiatives like affiliate programs and AI-driven tools. I’m passionate about continuous learning and delivering value through innovative marketing strategies and user-centric design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

French

Intermediate

Work Experience

Marketing Director at Mobi Technologies Inc

October 31, 2023 - July 24, 2025

Orchestrated a comprehensive digital marketing plan; handled and grew social media accounts; led multi-channel campaigns including email marketing, SMS & In-App push campaigns; directed creative content strategy. Revamped brand identity, resulting in a 50% increase in brand recognition, activated multichannel campaigns for 40% monthly active user growth, and expanded Instagram followers significantly. Analyzed KPIs and optimized marketing strategies and allocated budgets by leveraging paid advertising and audience segmentation.

E-commerce Marketing Manager at Feng Chen Wang Ltd

February 28, 2023 - July 24, 2025

Coordinated global e-commerce operations, product uploads, and collection launches; directed new website development and launch; executed high-impact paid ads and targeted email marketing campaigns; controlled e-commerce operations on Farfetch marketplace. Launched advanced Shopify site boosting revenue by 150%, sales by 50%, and order value by 20%. Increased newsletter sign-ups significantly and monthly web traffic dramatically through Facebook and Google Ads. Expanded brand presence in multiple markets and reduced return rate by 46% through customer-centric strategies.

Senior E-commerce Stylist at Designer Exchange Ltd

November 30, 2021 - July 24, 2025

Directed high-quality photo shoots, led editorial projects, mentored stylists, managed deadlines, and collaborated across departments. Established an in-house studio reducing costs by 80% and improving visual content quality. Documented styling and photography guidelines unifying global teams. Conceptualized and directed fashion editorial campaigns, boosting luxury market brand recognition. Led a cross-functional team coordinating product launches and commercial campaigns.

Senior E-commerce & Marketing Manager at Tarina Tarantino

September 30, 2024 - July 24, 2025

Led e-commerce strategy, optimized paid ads, directed and designed user-centric website development, managed email marketing, and provided strategic consultancy. Achieved a 279% sales increase by deploying ad campaigns, improved website performance, and lifecycle marketing strategies. Increased link clicks, average order value, and launched and optimized a new customer-centric website with significant growth in traffic and sales. Managed advertising budget allocation and maximized ROI and brand exposure.

Senior E-commerce & Marketing Manager at Beach Bunny Swimwear

September 1, 2024 - Present

Oversee end-to-end e-commerce operations, digital marketing strategies, and site optimization to drive sales, increase AOV, and improve user experience. Led launch of optimized website increasing sales conversion rates. Implemented AI-powered product recommendation tools, increasing cross-sell revenue. Managed Shopify Plus operations, marketing agency relationships, lifecycle marketing strategy, promotional campaigns, and third-party app integrations. Analyzed KPIs and expanded sales channels including TikTok Seller and a new Affiliate Program.