I am an experienced Marketing and Technical Professional with a unique blend of expertise in digital marketing and engineering. With 10 years of diverse industry experience, including 5 years specifically in digital marketing, I have honed skills in SEO, digital campaigns, web analytics, and client engagement. My background in electronics and engineering equips me with a structured and analytical mindset that helps me craft strategic marketing plans aligned perfectly with business goals. I enjoy working in dynamic and fast-paced environments where innovation and collaboration thrive. I am passionate about delivering measurable results, managing digital channels such as SEO, paid media, email marketing, and content optimization, and building long-term client relationships. I am also skilled at translating technical insights into actionable marketing strategies to drive growth and engagement.

Radhika Sonkar

I am an experienced Marketing and Technical Professional with a unique blend of expertise in digital marketing and engineering. With 10 years of diverse industry experience, including 5 years specifically in digital marketing, I have honed skills in SEO, digital campaigns, web analytics, and client engagement. My background in electronics and engineering equips me with a structured and analytical mindset that helps me craft strategic marketing plans aligned perfectly with business goals. I enjoy working in dynamic and fast-paced environments where innovation and collaboration thrive. I am passionate about delivering measurable results, managing digital channels such as SEO, paid media, email marketing, and content optimization, and building long-term client relationships. I am also skilled at translating technical insights into actionable marketing strategies to drive growth and engagement.

Available to hire

I am an experienced Marketing and Technical Professional with a unique blend of expertise in digital marketing and engineering. With 10 years of diverse industry experience, including 5 years specifically in digital marketing, I have honed skills in SEO, digital campaigns, web analytics, and client engagement. My background in electronics and engineering equips me with a structured and analytical mindset that helps me craft strategic marketing plans aligned perfectly with business goals.

I enjoy working in dynamic and fast-paced environments where innovation and collaboration thrive. I am passionate about delivering measurable results, managing digital channels such as SEO, paid media, email marketing, and content optimization, and building long-term client relationships. I am also skilled at translating technical insights into actionable marketing strategies to drive growth and engagement.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Digital Marketing Intern at MidlandJobs.ie
October 1, 2024 - Present
Developed and executed digital marketing strategies across social media, email marketing, and search engine campaigns to drive engagement and lead generation. Planned and executed email marketing campaigns using automation tools like HubSpot and Mailchimp. Created targeted audience segments and implemented personalized strategies to maximize conversions. Maintained and updated the company's website with optimized metadata, tagging, and UX improvements to enhance performance. Optimized digital content for SEO using tools like SEMrush, Ahrefs, and Google Analytics. Prepared detailed reports on campaign performance for stakeholders. Managed social media content scheduling and promoted job opportunities through employer branding initiatives.
Assistant Manager SEO at ASUS India
August 31, 2024 - July 24, 2025
Strategized and oversaw comprehensive keyword research, technical audits, and SEO strategy development to maximize website visibility and long-term organic growth. Led data-driven, on-page content initiatives targeting high-volume keywords to consistently achieve ranking improvements and sustainable search performance. Collaborated with cross-functional teams and directed SEO agency coordination ensuring timely and quality delivery of monthly action plans encompassing on-page, off-page, and technical SEO activities. Planned and implemented backlink strategies to build authority and aligned content with brand guidelines. Mentored team members and assisted the internal marketing team with ideation to enhance brand awareness. Spearheaded A/B testing programs for landing pages to refine user journeys and improve conversion rates.
Assistant Manager SEO at Mirae Asset Capital Market
June 30, 2023 - July 24, 2025
Played a key role in launching the Mirae Asset website, collaborating with design, IT, and product teams to optimize site crawling and indexing. Formulated comprehensive SEO strategies to accelerate organic lead generation, including competitive analysis, landing page planning, and app store optimization (ASO). Managed content execution roadmaps and engagement with stakeholders to support product launches. Monitored performance metrics to extract actionable business insights. Leveraged analytics platforms such as Ahrefs and Google Search Console to monitor performance and refine strategies. Planned internal linking structures to improve site architecture and navigation.
Senior SEO Executive at Ethinos Digital Marketing Agency
November 30, 2021 - July 24, 2025
Assisted in developing and implementing SEO strategies that improved organic traffic and keyword rankings. Conducted competitor analysis, keyword research, technical audits, and link-building activities to enhance user experience and search visibility. Supported website migration projects for clients such as Bharti AXA Life Insurance and optimized landing page content based on keyword research.
SEO Intern at Ethinos Digital Marketing Agency
April 30, 2020 - July 24, 2025
Worked on backlinking activities on various platforms for clients such as Zivame and Bharti AXA General & Life Insurance. Conducted keyword research and competitor backlink analysis.

Education

Bachelor of Engineering at Thakur College of Engineering and Technology
May 1, 2011 - June 30, 2015

Qualifications

The Fundamentals of Digital Marketing - Google
January 1, 2023 - December 31, 2023
Mobile SEO Course - Semrush
January 1, 2023 - December 31, 2023
Stukent Mimic Pro - Digital Marketing
January 1, 2023 - December 31, 2023
On-Page and Technical SEO - Semrush
January 1, 2023 - December 31, 2023
Google Analytics - Google
January 1, 2023 - December 31, 2023
Digital Advertising from HubSpot
January 1, 2023 - December 31, 2023

Industry Experience

Computers & Electronics, Financial Services, Professional Services, Media & Entertainment