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Hi, I'm Karthika, a highly driven MSc Digital Marketing graduate and Social Media Manager with over three years of experience crafting engaging social media strategies that boost brand visibility and audience engagement. I love combining creativity with data-driven insights to help brands connect with their audiences across multiple platforms. I have hands-on experience managing social media for diverse clients, leading influencer marketing initiatives, and coordinating creative teams. I’m passionate about digital storytelling, and I’m eager to bring my skills and enthusiasm to promote high-profile events like The Edinburgh International Cup.…Hi, I'm Karthika, a highly driven MSc Digital Marketing graduate and Social Media Manager with over three years of experience crafting engaging social media strategies that boost brand visibility and audience engagement. I love combining creativity with data-driven insights to help brands connect with their audiences across multiple platforms. I have hands-on experience managing social media for diverse clients, leading influencer marketing initiatives, and coordinating creative teams. I’m passionate about digital storytelling, and I’m eager to bring my skills and enthusiasm to promote high-profile events like The Edinburgh International Cup.

Karthika S Krishnan

Social Media Manager, Content Creator, Copywriter, +3

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Hi, I'm Karthika, a highly driven MSc Digital Marketing graduate and Social Media Manager with over three years of experience crafting engaging social media strategies that boost brand visibility and audience engagement. I love combining creativity with data-driven insights to help brands connect with their audiences across multiple platforms. I have hands-on experience managing social media for diverse clients, leading influencer marketing initiatives, and coordinating creative teams. I’m passionate about digital storytelling, and I’m eager to bring my skills and enthusiasm to promote high-profile events like The Edinburgh International Cup.…Hi, I'm Karthika, a highly driven MSc Digital Marketing graduate and Social Media Manager with over three years of experience crafting engaging social media strategies that boost brand visibility and audience engagement. I love combining creativity with data-driven insights to help brands connect with their audiences across multiple platforms. I have hands-on experience managing social media for diverse clients, leading influencer marketing initiatives, and coordinating creative teams. I’m passionate about digital storytelling, and I’m eager to bring my skills and enthusiasm to promote high-profile events like The Edinburgh International Cup.

Available to hire

Hi, I’m Karthika, a highly driven MSc Digital Marketing graduate and Social Media Manager with over three years of experience crafting engaging social media strategies that boost brand visibility and audience engagement. I love combining creativity with data-driven insights to help brands connect with their audiences across multiple platforms.

I have hands-on experience managing social media for diverse clients, leading influencer marketing initiatives, and coordinating creative teams. I’m passionate about digital storytelling, and I’m eager to bring my skills and enthusiasm to promote high-profile events like The Edinburgh International Cup.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Malayalam

Advanced

Work Experience

Social Media Manager at Amphin, London, UK

June 1, 2024 - Present

Developed and executed comprehensive social media strategies for multiple client accounts across Instagram, Facebook, LinkedIn, and Google Ads, aligning content with brand objectives and target audiences. Coordinated campaigns achieving a 60% increase in engagement and 30% growth in brand reach by leveraging trending topics and strategic scheduling. Utilised Meta Business Suite and Google Analytics for campaign monitoring and optimisation, providing data-driven insights. Managed social media content calendar ensuring timely posts, led influencer marketing initiatives growing collaborations by 40%, and crafted branded visuals using Canva Pro enhancing content reach and efficiency. Supervised a creative team of 8 members improving workflow and project delivery. Maintained positive online presence through prompt follower engagement.

Journalist Intern at Cue Studios, Kerala, India

May 31, 2023 - July 24, 2025

Produced engaging digital entertainment content and actively managed social media channels to increase audience interaction and drive platform growth. Conducted audience research to inform content creation and improve digital communication strategies.

Journalism Intern at Kerala Kaumudi & Kaumudi TV, India

December 31, 2022 - July 24, 2025

Created compelling multimedia news content for online platforms, enhancing digital storytelling and content adaptation skills. Collaborated with editorial teams to research and develop accurate and relevant news stories.

Social Media Manager at Amphin

June 1, 2024 - Present

Developed and executed comprehensive social media strategies for multiple client accounts across Instagram, Facebook, LinkedIn, and Google Ads, aligning content with specific brand objectives and target audiences. Coordinated campaigns achieving a 60% increase in engagement and 30% growth in brand reach by leveraging trending topics and strategic scheduling. Utilised Meta Business Suite and Google Analytics for campaign optimisation. Led influencer marketing efforts growing collaborations by 40%. Managed a creative team of 8 members, improving workflow and project delivery. Created compelling branded visuals using Canva Pro, reducing design time by 25%. Maintained positive and interactive online presence by promptly responding to audience interactions.

Journalist Intern at Cue Studios

May 31, 2023 - July 24, 2025

Produced engaging digital entertainment content and actively managed social media channels to increase audience interaction and platform growth. Conducted audience research to inform content creation and improve communication strategies.

Journalism Intern at Kerala Kaumudi & Kaumudi TV

December 31, 2022 - July 24, 2025

Created compelling multimedia news content for online platforms, enhancing skills in digital storytelling and adaptation for various formats. Collaborated with editorial teams to research and develop accurate and relevant news stories.