Available to hire
I am a results-oriented and commercially driven marketing leader with over 20 years of B2B experience, working across APAC, EMEA, and the US. I specialize in account-based marketing, demand generation, field marketing, and digital marketing, and I love collaborating with sales, product, and cross-functional teams to achieve strategic business goals. I thrive in matrixed environments and enjoy leading high-performing teams to deliver successful outcomes.
Currently based in Australia, I work as a Fractional CMO and lecturer in digital marketing strategy, supporting brands and agencies with their growth campaigns. I’m passionate about building integrated marketing programs that increase pipeline, conversion rates, and brand awareness. I’m always excited to help businesses grow and develop through innovative marketing strategies and leadership.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Advanced
Work Experience
Lecturer – Digital Marketing Strategy at RMIT
September 1, 2024 - PresentFacilitating a 10-week post-graduate digital marketing strategy course online, running workshops, marking, and providing student support across Australia.
Lecturer – Digital Marketing Strategy at RMIT
September 1, 2024 - PresentFacilitated 10-week post-graduate online courses in digital marketing strategy, including workshops, marking, and providing student support across Australia.
APAC ABM Squad Leader at Found&Chosen
July 1, 2024 - PresentLeading APAC squad of marketing specialists to orchestrate comprehensive Account Based Marketing programs regionally for a US-headquartered ABM agency.
Adjunct Professor, International Business at University of the Sunshine Coast
July 1, 2024 - PresentTeaching post-graduate course 'International Business Strategy' (IBS220) exploring international business complexity and strategic considerations for firms in a global environment.
APAC ABM Squad Leader at Found&Chosen
July 1, 2024 - PresentLeading a delivery team of marketing specialists to orchestrate comprehensive Account Based Marketing programs across the APAC region for a US-headquartered agency, ensuring sustained client growth using inbound, outbound, and nearbound strategies.
Adjunct Professor, International Business at University of the Sunshine Coast
July 1, 2024 - PresentTeaching the post-graduate course 'International Business Strategy' which covers the complexities of international business and strategic considerations for global operations.
Senior Strategist / Account Director at The Marketing Practice
June 30, 2023 - July 25, 2025Led and managed senior account managers to develop and execute integrated marketing campaigns for B2B technology clients across APAC and Middle East, exceeding revenue targets by 27% in FY22. Delivered ABM and pursuit marketing strategies that helped key clients win contracts and grow sales pipelines. Managed coordination of global teams to deliver campaigns. Achieved significant client revenue contribution and agency pitch success.
Senior Strategist / Account Director at The Marketing Practice
June 30, 2023 - July 25, 2025Managed a team of senior account managers delivering integrated marketing campaigns for B2B technology clients across APAC and the Middle East, exceeding revenue targets by 27% in FY22. Delivered ABM and pursuit marketing strategies which contributed to major client wins and pipeline growth including contracts for Capgemini, Adobe, and MYOB.
Fractional CMO at Piccinno Strategic Marketing
June 1, 2023 - PresentPartnering with marketing agencies and working directly with brands across APAC and US to support ABM, channel marketing, pursuit marketing campaigns, and lead generation strategies. Led development and execution of strategic Account-Based Marketing programs resulting in a 40%+ increase in pipeline and 30%+ improvement in conversion rates. Conducted ABM training sessions and strategy workshops, designed lead generation and content strategies, and managed senior consultants to deliver projects.
Fractional CMO at Piccinno Strategic Marketing
June 1, 2023 - PresentPartnering with marketing agencies and working directly with brands across APAC and US to support ABM, channel marketing, pursuit marketing campaigns, and lead generation strategies for both B2B and B2C clients including Vmware, Sony, Microsoft, Intel, HP, and Maersk. Led development and execution of strategic ABM programs achieving 40+% pipeline increase and 30+% conversion improvements. Conducted ABM training and strategy workshops, built value propositions and GTM plans, and managed senior consultants for implementation.
Head of Marketing at Child Wise
July 31, 2021 - July 25, 2025Re-branded and established Child Wise as a professional advisory and training service in APAC. Managed stakeholder relationships across countries. Developed comprehensive B2B marketing strategy leading to 32% international revenue growth. Built strategic partnerships and upskilled team in digital marketing and social media.
Head of Marketing at Child Wise
July 1, 2021 - July 25, 2025Re-branded the organisation in APAC and managed complex stakeholder relationships internationally. Developed and executed B2B marketing strategies increasing revenue by 32% from new markets and established strategic partnerships such as with NetClean Technologies. Up-skilled internal teams in digital marketing and social media.
Program Director at Bunch
May 31, 2018 - July 25, 2025Brand guardian responsible for creating disruptive creative campaigns and managing sponsorship programs with Philip Morris and Formula 1, resulting in improved customer engagement. Delivered marketing plans, managed revenue targets, resourcing, and change management workshops for MYOB, improving employee change adoption.
Program Director at Bunch
May 1, 2018 - July 25, 2025Oversaw disruptive creative campaigns for clients including Philip Morris and MYOB. Managed sponsorship activation with Formula 1, increasing customer engagement by 30%. Delivered change management workshops resulting in a 50% reduction in change-related incidents.
National Digital Strategy Manager at News Corp Australia
February 28, 2017 - July 25, 2025Brand ambassador and public speaker. Supported adoption of new acquisitions and implemented digital negotiation strategies. Delivered workshops on social media and digital innovation to sales teams and clients leading to increased media spend and client engagement.
National Digital Strategy Manager at News Corp Australia
February 1, 2017 - July 25, 2025Represented News Corp Australia publicly, supported the adoption of Storyful, and developed a digital negotiation strategy boosting media spend by 20%. Conducted workshops on social media, digital innovation, and creative executions for sales teams and key clients.
Membership Marketing Manager (contract) at NRMA
July 31, 2014 - July 25, 2025Built B2C integrated marketing campaigns focusing on youth audiences using digital and social media channels to maintain revenue streams and attract new memberships.
Membership Marketing Manager at NRMA
July 1, 2014 - July 25, 2025Built integrated B2C campaigns targeting youth audiences, focusing on social media and digital channels to attract new memberships and maintain revenue streams through strategic partnerships and communications.
Senior Social Strategist at IPG MediaBrands
April 30, 2014 - July 25, 2025Developed and managed social media strategies for clients including Microsoft and NSW Government, increasing brand awareness, website traffic, and customer engagement. Conducted workshops to educate clients on digital trends.
Senior Social Strategist at IPG MediaBrands
April 1, 2014 - July 25, 2025Developed and managed social media strategies for clients including Microsoft, AMP, and NSW Government, achieving increases in brand awareness, website traffic, and customer engagement. Delivered workshops on future social media trends and Australian digital platforms.
Marketing Manager, PR & Social (contract) at Sony Mobile
September 30, 2013 - July 25, 2025Built brand strategy and managed B2C marketing campaigns for product launches incorporating social media, events, digital, and PR.
Marketing Manager, PR & Social at Sony Mobile
September 1, 2013 - July 25, 2025Built brand strategy and managed marketing campaigns for the launch of Sony Xperia Z Ultra, covering social media, events, digital, and PR.
EMEA Creative Project Manager (contract) at Google
June 30, 2013 - July 25, 2025Project managed the first creative technologist program for Google with major brands, increasing visibility and client investment on Google platforms.
EMEA Creative Project Manager at Google
June 1, 2013 - July 25, 2025Project managed Google's first creative technologist program for major clients enhancing visibility and investments across multiple Google platforms including YouTube and StreetView.
B2B Marketing Manager (contract) at BSCG
August 31, 2012 - July 25, 2025Managed all marketing activities for a management consulting company serving financial institutions and helping them support small business customers through outsourced products and services.
B2B Marketing Manager at BSCG
August 1, 2012 - July 25, 2025Managed marketing activities for a management consulting firm supporting financial institutions' small business customers with outsourced products and services.
EMEA Channel Marketing and Marcom Manager at Kingston Technology
July 31, 2012 - July 25, 2025Developed and executed B2B and B2C marketing plans to launch and promote memory products across EMEA. Increased brand awareness by 45% in South Africa.
EMEA Channel Marketing and Marcom Manager at Kingston Technology
July 1, 2012 - July 25, 2025Developed and executed B2B and B2C marketing plans for memory product launches and promotions across EMEA, achieving a 45% brand awareness increase in South Africa.
PR and Retail Marketing Executive at Microsoft
March 31, 2007 - July 25, 2025Localized global marketing strategy with full budget responsibility, achieved all budget targets, received positive global feedback, and recognized as top performer.
PR and Retail Marketing Executive at Microsoft
March 1, 2007 - July 25, 2025Localised global marketing strategy for Italy with full budget responsibility (2M), achieving all targets, delivering positive feedback from global teams, and being recognized as a top performer.
Education
Master’s degree at Business School, Italy
January 1, 2002 - December 31, 2003Bachelor degree with Honours at Italy
January 1, 1997 - December 31, 2002High School Diploma with Honours at Italy
January 1, 1992 - December 31, 1997Master's degree at Business School, Italy
January 1, 2002 - December 31, 2003Bachelor's degree at Italy
January 1, 1997 - December 31, 2002High School Diploma at Italy
January 1, 1992 - December 31, 1997Qualifications
Sport Sponsorship
January 1, 2009 - December 31, 2012Essentials of Marketing Strategies
January 1, 2009 - December 31, 2012Negotiation Skills
January 1, 2009 - December 31, 2012Public Speaking
January 1, 2009 - December 31, 2012Sport Sponsorship
January 1, 2009 - December 31, 2012Essentials of Marketing Strategies
January 1, 2009 - December 31, 2012Negotiation Skills
January 1, 2009 - December 31, 2012Public Speaking
January 1, 2009 - December 31, 2012Industry Experience
Software & Internet, Professional Services, Education, Non-Profit Organization, Media & Entertainment, Consumer Goods, Transportation & Logistics, Computers & Electronics
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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