Hi, I'm Silvana Sari, an Art Director and multidisciplinary designer with over 5 years of experience leading creative projects across digital, CRM, and experiential channels. I enjoy translating strategic ideas into compelling visuals and have a passion for developing brand systems and directing campaigns from start to finish. I love crafting dynamic content and telling cross-platform stories that engage and inspire. Throughout my career, I've worked with diverse clients in hospitality, lifestyle, fashion, and nonprofit sectors, building strong skills in visual identity, CRM campaigns, and creative project leadership. I’m always eager to explore new creative challenges and collaborate with others to make impactful work.…

Silvana Sari

Hi, I'm Silvana Sari, an Art Director and multidisciplinary designer with over 5 years of experience leading creative projects across digital, CRM, and experiential channels. I enjoy translating strategic ideas into compelling visuals and have a passion for developing brand systems and directing campaigns from start to finish. I love crafting dynamic content and telling cross-platform stories that engage and inspire. Throughout my career, I've worked with diverse clients in hospitality, lifestyle, fashion, and nonprofit sectors, building strong skills in visual identity, CRM campaigns, and creative project leadership. I’m always eager to explore new creative challenges and collaborate with others to make impactful work.…

Available to hire

Hi, I’m Silvana Sari, an Art Director and multidisciplinary designer with over 5 years of experience leading creative projects across digital, CRM, and experiential channels. I enjoy translating strategic ideas into compelling visuals and have a passion for developing brand systems and directing campaigns from start to finish. I love crafting dynamic content and telling cross-platform stories that engage and inspire.

Throughout my career, I’ve worked with diverse clients in hospitality, lifestyle, fashion, and nonprofit sectors, building strong skills in visual identity, CRM campaigns, and creative project leadership. I’m always eager to explore new creative challenges and collaborate with others to make impactful work.

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Work Experience

Graphic Designer at RBC Centre of Emerging Artists and Designers
June 30, 2024 - July 25, 2025
Created campaign visuals, web assets, and branded toolkits aligned with institutional identity. Produced accessible CRM and membership communications tailored to specific audience segments. Collaborated with content strategists and developers to ensure visual fidelity across all touchpoints.
Design Researcher & Graphic Specialist at OCAD University Visual Analytics Lab
September 1, 2023 - Present
Played a dual role in research and creative delivery for developing a multi-stakeholder digital platform. Managed timelines, deliverables, and communication with institutional partners from government, academic, and nonprofit sectors. Led the design of digital reports, presentations, and metadata documentation, collaborating with cross-functional teams to ensure alignment across visual and functional platform layers.
Design Researcher & Visual Designer at Toronto Transit Commission
July 31, 2023 - July 25, 2025
Developed journey maps and ecosystem diagrams to analyze accessibility and service gaps across transit lines. Designed accessible printed and digital strategy reports.
Founder & Art Director at Temma & Co
October 31, 2022 - July 25, 2025
Founded and led a boutique creative consultancy providing brand strategy, graphic design, and campaign support for clients in hospitality, lifestyle, and nonprofit sectors. Directed creative campaigns, led concept development, and brand execution across web, social, email, and print. Developed CRM assets for seasonal campaigns and customer retention programs. Designed iconography, digital templates, and visual systems to streamline execution. Supervised photo and video shoots for lifestyle-driven campaigns and content libraries. Incorporated trend analysis and foresight to align branding with cultural shifts.
User Experience Designer at Umara Group
August 31, 2020 - July 25, 2025
Designed packaging, branded assets, and marketing campaigns for a growing food and beverage retail company. Worked closely with product teams, vendors, and marketing to align design direction with user needs and market strategy. Created end-to-end design systems for product launch campaigns including social content, point-of-sale visuals, and promotional assets.
Social Media Designer at Anecdote Marketing Indonesia
September 30, 2019 - July 25, 2025
Produced social media visuals, motion graphics, and short-form video content for client campaigns. Assisted in product photoshoots and contributed to visual art direction across multiple campaigns. Designed marketing collateral and scheduled deliverables in alignment with client calendars.
Junior Graphic Designer (Internship) at LeBoYe Design
November 30, 2017 - July 25, 2025
Developed logos and visual identity systems for client brands. Designed and presented visual identity decks to executive-level clients. Involved in illustration, packaging design, and pre-press production for print execution.
Social Media Designer at Trover Agency
April 30, 2017 - July 25, 2025
Created graphics for film promotions and major movie campaign launches. Designed social content and event materials; contributed to promotional activations. Collaborated with campaign managers to develop visuals for influencer and media events.

Education

Master of Design at OCAD University
January 1, 2022 - December 31, 2024
Bachelor of Design and New Media at BINUS International University
January 1, 2013 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Non-Profit Organization, Retail, Professional Services