Available to hire
I’m Paula Mendes, a branding and communications strategist with over twenty years of experience in brand positioning, strategic communication, and digital marketing execution. I excel at building brands from the ground up, leading integrated campaigns, and aligning messaging with business goals to drive growth.
I’ve delivered B2B and B2C programs across luxury events, pharmaceutical marketing, and emerging markets. I combine strategic vision with hands-on execution—from research, positioning, and multi-channel planning to team training, social media management, and performance optimization—delivering measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Advanced
French
Intermediate
Portuguese
Fluent
Work Experience
Senior Marketing and Project Manager at Triângulo Perfeito - Marketing and Advertising Agency
March 1, 2024 - PresentDeveloped and implemented integrated marketing strategies to enhance brand visibility. Designed creative social media content and campaigns, resulting in increased audience engagement. Directed cross-functional teams and ensured alignment with strategic goals. Optimized digital and offline campaigns by analyzing performance metrics and making data-driven improvements.
Co-Founder, CEO, and Co-Owner at Lima Limão - Festas com Charme
May 31, 2023 - July 25, 2025Revolutionized the personalized events market by introducing the Sweet Table Design concept in Portugal. Created and executed 200+ high-profile events annually, delivering bespoke solutions for clients. Built a strong social media presence across platforms, achieving 100% organic growth. Developed branding, marketing campaigns, and digital strategies that positioned Lima Limão as a market leader. Designed and maintained the company’s website, ensuring alignment with business objectives.
Content and Operations Manager | Senior Project Manager | Executive Editor | Graphic and Web Designer at JRS Pharmarketing - Marketing and Advertising for Pharmaceutical Industry
September 30, 2013 - July 25, 2025Oversaw the development and implementation of digital marketing platforms for leading pharmaceutical brands. Led multidisciplinary teams in executing e-marketing projects, achieving measurable improvements in brand reach. Directed content strategy and editorial teams for three major websites, ensuring quality and compliance with industry standards. Designed impactful marketing materials and implemented successful B2B and B2C campaigns.
Education
Postgraduation at CIDEC (Centro de Estudos Interdisciplinares de Economia)
January 1, 2005 - December 31, 2005Dual Enrollment Program at Shasta College
January 1, 1994 - December 31, 1995Professional Course at Escola Artística António Arroio
January 1, 1990 - December 31, 1994Qualifications
LinkedIn Marketing Solutions Fundamentals (LinkedIn Learning)
January 11, 2030 - July 25, 2025Creative Thinking Techniques and Tools for Success (Imperial College London)
January 11, 2030 - July 25, 2025Digital Marketing 101 for Entrepreneurs and Freelancers (Domestika)
June 18, 2024 - July 24, 2024Storytelling for Digital Marketing (Santander Academy)
January 11, 2030 - July 25, 2025LinkedIn Certified Marketing Insider
January 11, 2030 - July 30, 2025LinkedIn Content and Creative Design
January 11, 2030 - July 30, 2025LinkedIn Marketing Strategy
January 11, 2030 - July 30, 2025Communication Strategy for Social Media (Domestika)
January 11, 2030 - July 30, 2025Postgraduate Diploma in Marketing, Communication & Public Relations
January 1, 2005 - December 31, 2005Fundamentals of Project Planning and Management (University of Virginia)
January 11, 2030 - September 20, 2025Certificate in Pedagogical Skills (CCP) for Corporate Training & Remote (IEFP)
January 11, 2030 - September 20, 2025Googlr, Facebook and Insta Ads for Business (Domestika)
January 1, 2025 - July 1, 2025Successful Strategies for LinkedIn (Domestika)
May 9, 2024 - July 25, 2024Briefings (IEFP)
June 4, 2024 - July 24, 2024Digital Image and Photography (IEFP)
June 5, 2024 - July 25, 2024Creative Thinking and Problem Solving (IEFP)
May 15, 2024 - June 24, 2024Google AI Essentials (Coursera)
April 11, 2024 - June 26, 2024Publicity Campaigns (IEFP)
March 7, 2024 - April 7, 2024Social Media Publicity (IEFP)
March 11, 2024 - April 23, 2024Coaching and Communication
February 5, 2024 - March 21, 2024Creative Thinking: Techniques and Tools for Sucess (Imperial College London)
January 2, 2024 - March 20, 2024Digital Transformation ((Santander Academy))
March 1, 2024 - March 14, 2024The complete Prompt Engineering for AI Bootcamp (UDEMY)
February 9, 2023 - March 9, 2023Mobile Editing Course: Photo & Video (CLDesign)
November 28, 2022 - January 31, 2023Marketing Digital (Google)
March 3, 2020 - April 7, 2020Industry Experience
Media & Entertainment, Healthcare, Life Sciences, Retail, Professional Services, Consumer Goods, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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