Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Jewel, a Digital Marketing Manager with over seven years of experience specializing in developing and executing strategies that boost brand awareness and customer engagement. I have a strong background in leveraging data-driven insights to help businesses grow revenue and optimize the customer journey. I enjoy leading cross-functional teams and applying UX/UI principles to enhance digital campaigns. I'm passionate about continuous learning and thrive in fast-paced environments where I can exceed business goals while making a meaningful impact.…Hi, I'm Jewel, a Digital Marketing Manager with over seven years of experience specializing in developing and executing strategies that boost brand awareness and customer engagement. I have a strong background in leveraging data-driven insights to help businesses grow revenue and optimize the customer journey. I enjoy leading cross-functional teams and applying UX/UI principles to enhance digital campaigns. I'm passionate about continuous learning and thrive in fast-paced environments where I can exceed business goals while making a meaningful impact.

Jewel Flores

Digital Marketer, Marketing Strategist, Content Strategist, +2





Hi, I'm Jewel, a Digital Marketing Manager with over seven years of experience specializing in developing and executing strategies that boost brand awareness and customer engagement. I have a strong background in leveraging data-driven insights to help businesses grow revenue and optimize the customer journey. I enjoy leading cross-functional teams and applying UX/UI principles to enhance digital campaigns. I'm passionate about continuous learning and thrive in fast-paced environments where I can exceed business goals while making a meaningful impact.…Hi, I'm Jewel, a Digital Marketing Manager with over seven years of experience specializing in developing and executing strategies that boost brand awareness and customer engagement. I have a strong background in leveraging data-driven insights to help businesses grow revenue and optimize the customer journey. I enjoy leading cross-functional teams and applying UX/UI principles to enhance digital campaigns. I'm passionate about continuous learning and thrive in fast-paced environments where I can exceed business goals while making a meaningful impact.

Available to hire

Hi, I’m Jewel, a Digital Marketing Manager with over seven years of experience specializing in developing and executing strategies that boost brand awareness and customer engagement. I have a strong background in leveraging data-driven insights to help businesses grow revenue and optimize the customer journey.

I enjoy leading cross-functional teams and applying UX/UI principles to enhance digital campaigns. I’m passionate about continuous learning and thrive in fast-paced environments where I can exceed business goals while making a meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Intermediate

Work Experience

Digital Marketing Manager at KKN BY KIM

June 1, 2022 - Present

Led a comprehensive customer lifecycle strategy that boosted engagement and retention, contributing to a 30% revenue increase in the first year. Developed data-driven lifecycle journeys across all CRM channels including email, SMS, and loyalty programs ensuring audience acquisition, retention, and engagement. Increased performance on each channel by optimizing content with A/B testing, audience segmentation, and content creation. Managed cross-functional teams to implement campaigns and projects from conception to execution and established detailed reporting to track KPIs and customer lifecycle needs while providing actionable recommendations.

Digital Marketing Manager at RtA Brand

June 1, 2022 - July 25, 2025

Built strategic framework for email and SMS lifecycle journeys by introducing new flows and re-branding existing ones, increasing engagement and revenue by 25%. Created and managed monthly CRM calendar, drafting creative briefs based on marketing objectives for existing and new customers, audience segmentation, and A/B testing. Managed paid media agency and generated quarterly and yearly forecasts to meet goals on all paid channels. Collaborated with SEO growth team to drive acquisition, engagement, and organic traffic.

Digital Marketing Manager at Pair of Thieves

January 31, 2022 - July 25, 2025

Directed all CRM channels (email, SMS, loyalty) to enhance customer journey, resulting in a 200% overall revenue increase within two years. Launched the Thieves Guild Loyalty Program through customer journey mapping and CRO-focused strategies, increasing repeat purchases by 30%. Led paid media strategy with agency across Facebook, Instagram, Snapchat, Pinterest, and YouTube. Developed creative briefs with A/B testing and wireframing content creation to improve on-site conversion.

E-Commerce Manager at Stella Rosa/San Antonio Winery

September 1, 2019 - July 25, 2025

Implemented 360 digital marketing campaigns involving landing pages, email flows, social media, and display/search advertising which increased online revenue by 20%. Directed the Sweet Wine Club subscription program by curating seasonal boxes maximizing revenue using data-driven forecasting. Monitored online catalog, website functionality, customer concerns, and managed monthly budget to grow brand awareness through affiliate marketing, influencer outreach, brand collaborations, and ad campaigns.

E-Commerce Manager at Grace in LA Jeans

January 1, 2019 - July 25, 2025

Developed Shopify website with keyword-rich content, diversified page content, and meta descriptions following competitor analysis. Implemented marketing campaigns on Facebook Ad Manager, Google AdWords, Bind Ads, Pinterest Ads, and MailChimp newsletters to optimize ROI. Developed brand concepts via visual photoshoots and created graphics for website and social media using Photoshop.