I am a passionate digital marketer and content creator with a deep love for the beauty industry. My expertise spans content creation, social media management, strategic marketing, and ad campaign management, where I bring creativity and data-driven strategy to engage audiences and drive results. I enjoy blending storytelling with analytics to craft campaigns that resonate and perform well. From managing social media platforms to designing campaigns for beauty brands, I’m dedicated to bringing brands to life and keeping them fresh and relevant. I thrive in collaborative environments that balance creative thinking with structured planning.

Alifa Thesa Salsabila

I am a passionate digital marketer and content creator with a deep love for the beauty industry. My expertise spans content creation, social media management, strategic marketing, and ad campaign management, where I bring creativity and data-driven strategy to engage audiences and drive results. I enjoy blending storytelling with analytics to craft campaigns that resonate and perform well. From managing social media platforms to designing campaigns for beauty brands, I’m dedicated to bringing brands to life and keeping them fresh and relevant. I thrive in collaborative environments that balance creative thinking with structured planning.

Available to hire

I am a passionate digital marketer and content creator with a deep love for the beauty industry. My expertise spans content creation, social media management, strategic marketing, and ad campaign management, where I bring creativity and data-driven strategy to engage audiences and drive results. I enjoy blending storytelling with analytics to craft campaigns that resonate and perform well. From managing social media platforms to designing campaigns for beauty brands, I’m dedicated to bringing brands to life and keeping them fresh and relevant. I thrive in collaborative environments that balance creative thinking with structured planning.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Indonesian
Fluent

Work Experience

Video Editor at LANTV
December 31, 2020 - July 25, 2025
Produced and edited videos for LANTV’s YouTube account and TV stream, ensuring engaging and high-quality video content.
Content Creator at Various Social Media Accounts
December 31, 2023 - July 25, 2025
Created TikTok video content and Instagram posts for multiple brands including LashBoss, Record Shows, Etude House, Miss Daisy, SHRD, Reveline, Wetless, and Olivecare. Developed engaging social media content to enhance brand visibility and audience engagement.
Digital Marketer at JET CENTRE
December 31, 2024 - July 25, 2025
Managed digital marketing activities including content planning, creative thinking, content creation for Instagram, TikTok, and YouTube, photo and video editing, designing for company projects (posters, banners), social media management, and handling ad campaigns.
Head of Content Creator at Char Cosmetics
January 1, 2024 - Present
Led content planning and scheduling of weekly videos, created content, kept up with trends, managed Instagram and TikTok accounts, performed photo and video editing, and conducted livestreaming activities for an Australian-based beauty company.
Content Creator at Perfect White Series
January 1, 2024 - Present
Handled content planning, creative thinking, and content creation for the beauty brand.
Content Creator at Lash Boss / various beauty brands
January 1, 2021 - Present
Created TikTok content for Lash Boss's TikTok account (2021) and produced Instagram posts for multiple brands (Record Shows, Etude House) in 2022, plus TikTok/video content for Miss Daisy, SHRD, Revoline, Wetless, and Oliv e Care in 2023.
Video Editor / YouTuber at LAN TV
January 1, 2020 - Present
Produced and edited videos for LAN TV’s YouTube account and TV streams.

Education

Associate’s Degree at Cosmetology, Yogyakarta, Indonesia
January 1, 2020 - December 31, 2023
Associate’s of Arts at International Studies, Maryland, USA
January 1, 2017 - December 31, 2019
High School Diploma at Richard Montgomery High School, Maryland, USA
January 1, 2016 - December 31, 2017

Qualifications

Associate of Arts in International Studies
January 1, 2020 - January 1, 2023
Associate Degree Cosmetology Program
January 11, 2030 - December 27, 2025
Associate Degree Cosmetology Program
January 11, 2030 - December 27, 2025
Associate of Arts in International Studies
January 1, 2020 - January 1, 2023

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Education