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Dear hiring team, I have more than 12 years if experience in digital marketing in both client and agency side in various sectors including, e-retailers, hospitality, Telecom, tourism, education, energy and luxury brands. I’ve learned throughout the years the know how of digital strategy, digital operations, when it comes to social media, paid media, website through all marketing funnels, from brand awareness to conversion. To complement my marketing knowledge, I decided to pursue my masters in a more creative environment to understand further the flow of creating outstanding visuals, videos to capture the users’ attention and eventually lead to conversions. I’d love to share my knowledge and contribute to the growth of the business together. Looking forward to hearing back from you.…Dear hiring team, I have more than 12 years if experience in digital marketing in both client and agency side in various sectors including, e-retailers, hospitality, Telecom, tourism, education, energy and luxury brands. I’ve learned throughout the years the know how of digital strategy, digital operations, when it comes to social media, paid media, website through all marketing funnels, from brand awareness to conversion. To complement my marketing knowledge, I decided to pursue my masters in a more creative environment to understand further the flow of creating outstanding visuals, videos to capture the users’ attention and eventually lead to conversions. I’d love to share my knowledge and contribute to the growth of the business together. Looking forward to hearing back from you.

Sara Awwad

Digital Marketer, Performance Marketer, Social Media Manager, +5

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Dear hiring team, I have more than 12 years if experience in digital marketing in both client and agency side in various sectors including, e-retailers, hospitality, Telecom, tourism, education, energy and luxury brands. I’ve learned throughout the years the know how of digital strategy, digital operations, when it comes to social media, paid media, website through all marketing funnels, from brand awareness to conversion. To complement my marketing knowledge, I decided to pursue my masters in a more creative environment to understand further the flow of creating outstanding visuals, videos to capture the users’ attention and eventually lead to conversions. I’d love to share my knowledge and contribute to the growth of the business together. Looking forward to hearing back from you.…Dear hiring team, I have more than 12 years if experience in digital marketing in both client and agency side in various sectors including, e-retailers, hospitality, Telecom, tourism, education, energy and luxury brands. I’ve learned throughout the years the know how of digital strategy, digital operations, when it comes to social media, paid media, website through all marketing funnels, from brand awareness to conversion. To complement my marketing knowledge, I decided to pursue my masters in a more creative environment to understand further the flow of creating outstanding visuals, videos to capture the users’ attention and eventually lead to conversions. I’d love to share my knowledge and contribute to the growth of the business together. Looking forward to hearing back from you.

Available to hire

Abu Dhabi, United Arab Emirates

Dear hiring team,

I have more than 12 years if experience in digital marketing in both client and agency side in various sectors including, e-retailers, hospitality, Telecom, tourism, education, energy and luxury brands.

I’ve learned throughout the years the know how of digital strategy, digital operations, when it comes to social media, paid media, website through all marketing funnels, from brand awareness to conversion.

To complement my marketing knowledge, I decided to pursue my masters in a more creative environment to understand further the flow of creating outstanding visuals, videos to capture the users’ attention and eventually lead to conversions.

I’d love to share my knowledge and contribute to the growth of the business together.

Looking forward to hearing back from you.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Advanced

Spanish; Castilian

Intermediate

Arabic

Fluent

Work Experience

Freelance Social Media & Performance Marketing Consultant - MENA & Europe at ALADDIN.LIFE

December 31, 2024 - July 25, 2025

Led performance marketing strategy across Google Ads, LinkedIn, Bing, and YouTube, driving a 3X improvement in ROAS. Managed cross-functional teams from telecom, IT, creative, and top management. Increased online engagement by 15% and optimized multi-channel content strategy.

Senior Media Manager - UAE & GCC at BPG GROUP - GROUPM

October 31, 2022 - July 25, 2025

Managed high-budget performance campaigns, reducing cost per lead (CPL) by 82%. Increased luxury brand footfalls by 12% through advanced audience targeting. Led pitches and secured new business for media activations.

Regional Digital Marketing & E-Commerce Manager - MENA & Central Asia at TOTALENERGIES

October 31, 2021 - July 25, 2025

Managed and optimized high-budget ad campaigns, scaling digital marketing strategies to increase revenue and brand visibility. Spearheaded e-commerce growth, increasing online sales by 4%. Led influencer marketing campaigns driving 10% new customer acquisition growth. Implemented and managed Salesforce CRM, improving engagement and retention by 52%.

Senior Digital Consultant at KEYADE MIDDLE EAST - GROUPM

May 31, 2015 - July 25, 2025

Managed $1M+ advertising budgets for clients such as Souq (Amazon), JetAirFly, Cleartrip, DU, and Jumeirah Hotels. Overachieved KPIs in ROAS and sales volume, driving significant business growth. Increased Amazon ROAS by 83% through bid adjustments and ad optimizations. Achieved ROI above 10 for JetAirFly, enhancing cost efficiency and bookings. Contributed to increasing direct bookings for Jumeirah Hotels while optimizing ad spend. Conducted in-depth campaign audits aiding successful pitches and client acquisitions.

Marketing Consultant EMEA – Strategy & Growth - Project Based

January 1, 2025 - Present

Driving multi-market growth strategies and performance-led campaigns for regional brands. Built full-funnel marketing plans combining brand, paid media, and influencer tactics. Led go-to-market strategy, retention campaigns, and regional adaptation for startups and established brands. Advised on audience segmentation, channel performance, and creative optimization across EMEA.

Senior Producer – Films, Commercials, Music Videos & Digital Content at Freelancer

February 1, 2023 - Present

Produced high-quality branded content and led creative campaigns including clients like Talabat. Directed end-to-end production of music videos, short films, and commercials. Managed creative direction, budgeting, timelines, and cross-team collaboration using Trello and ClickUp. Integrated community insights and Discord engagement into pre-production decisions. Delivered visually engaging content aligned with brand goals while optimizing vendor costs.

Head of Marketing and Creative - EMEA at ALADDIN.LIFE

November 30, 2024 - July 25, 2025

Scaled growth and performance across paid media, content, and CRM. Tripled ROAS and reduced CAC by 30% through automation and segmentation. Lowered CPL by 82% while improving engagement by 15% across channels. Led AI-driven campaign experiments to optimize audience conversion. Boosted platform adoption and retention through multi-channel strategies.

Senior Media Manager - UAE & GCC at BPG GROUP-GROUPM

September 30, 2022 - July 25, 2025

Managed paid media strategy and cross-platform growth for luxury and retail brands. Reduced CPL by 82% and increased ROI through targeting and personalization. Delivered 12% lift in store visits via segmented luxury campaigns. Supported new business wins with high-impact media planning and strategy.

Regional Digital Marketing & E-Commerce Manager - MENA & Central Asia at TOTALENERGIES

June 30, 2021 - July 25, 2025

Managed ATL budgets and multi-channel campaigns, surpassing KPIs. Spearheaded e-commerce growth, increasing online sales volume by 4%. Led influencer marketing campaigns, driving 10% new customer acquisition growth. Implemented and managed Salesforce CRM, developing tailored messaging for segmented audiences, improving retention by 52%.

Senior Digital Consultant at KEYADE MIDDLE EAST

May 31, 2015 - July 25, 2025

Managed $1M+ in ad budgets across Souq (Amazon), JetAirFly, and Jumeirah Hotels. Increased ROI for Amazon by 83% using A/B testing and smart bidding. Boosted bookings while maintaining 10x ROI for travel and hospitality brands. Developed digital audits and strategic insights that contributed to client acquisition.

Marketing Consultant EMEA – Strategy & Growth - Project Based

January 1, 2025 - Present

Senior Producer – Films, Commercials, Music Videos & Digital Content at Freelancer

February 1, 2023 - Present

Produced high-quality branded content and led creative campaigns for clients including Talabat. Directed end-to-end production of music videos, short films, and commercials. Managed creative direction, budgeting, timelines, and cross-team collaboration using Trello and ClickUp. Integrated community insights and Discord engagement into pre-production decisions. Delivered visually engaging content aligned with brand goals while optimizing vendor costs.

Head of Marketing and Creative - EMEA at ALADDIN.LIFE

November 30, 2024 - July 28, 2025

Senior Media Manager - UAE & GCC at BPG GROUP-GROUPM

September 30, 2022 - July 28, 2025

Regional Digital Marketing & E-Commerce Manager - MENA & Central Asia at TOTALENERGIES

June 30, 2021 - July 28, 2025

Managed ATL budgets & multi-channel campaigns, surpassing KPIs. Spearheaded e-commerce growth, increasing online sales volume by 4%. Led influencer marketing campaigns, driving 10% new customer acquisition growth. Implemented and managed Salesforce CRM, developing tailored messaging for segmented audiences, improving retention by 52%.

Senior Digital Consultant at KEYADE MIDDLE EAST

May 31, 2015 - July 28, 2025