Hi, I’m Verena, a creative and highly motivated Content Writer with 10 years of experience helping global brands craft engaging stories. I've specialized in copywriting and video production, and I'm passionate about connecting communities through compelling content. After co-founding and managing a grassroots football club in London, I am eager to bring my storytelling skills to the sports industry. I thrive on building communities and driving brand awareness through creative content strategies. Whether it's managing social media channels or designing omni-channel campaigns, I’m proactive, enthusiastic, and always looking for new ways to make content impactful and engaging.

Verena Camesasca

Hi, I’m Verena, a creative and highly motivated Content Writer with 10 years of experience helping global brands craft engaging stories. I've specialized in copywriting and video production, and I'm passionate about connecting communities through compelling content. After co-founding and managing a grassroots football club in London, I am eager to bring my storytelling skills to the sports industry. I thrive on building communities and driving brand awareness through creative content strategies. Whether it's managing social media channels or designing omni-channel campaigns, I’m proactive, enthusiastic, and always looking for new ways to make content impactful and engaging.

Available to hire

Hi, I’m Verena, a creative and highly motivated Content Writer with 10 years of experience helping global brands craft engaging stories. I’ve specialized in copywriting and video production, and I’m passionate about connecting communities through compelling content. After co-founding and managing a grassroots football club in London, I am eager to bring my storytelling skills to the sports industry.

I thrive on building communities and driving brand awareness through creative content strategies. Whether it’s managing social media channels or designing omni-channel campaigns, I’m proactive, enthusiastic, and always looking for new ways to make content impactful and engaging.

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Language

German
Advanced
French
Advanced
Spanish; Castilian
Advanced

Work Experience

Creative Content Lead and Social Content Producer at Philip Morris International
August 1, 2022 - Present
Delivered and managed omni-channel communication campaigns for paid, earned, and owned media. Oversaw all creative ideation, copywriting, and campaign delivery across PMI's global social media channels. Launched and curated PMI’s LinkedIn newsletter with over 450K subscribers and 1.5 million views in the last year. Collaborated with design and video teams and external agencies to produce high-quality creative content. Advocated social media importance to senior stakeholders and managed PMI’s employee advocacy platform with over 1K users generating 14M reach.
Co-Founder and Social Media Manager at Goals Aloud FC
April 1, 2019 - Present
Managed a grassroots football team and co-founded the club, demonstrating dedication to the sport and community. Set up the team’s social media, including content creation, scheduling, and community engagement. Developed sponsorship pitch deck to acquire funding for pitches and kits. Created engaging content that increased community participation. Used storytelling to emphasize the impact on women and non-binary players and importance of community.
Creative Summer Intern at Wunderman
August 31, 2018 - July 25, 2025
Assisted with creative projects, contributing to digital marketing campaigns and content development during summer internship.
Restaurant Manager, Events Coordinator at Lisa’s Kitchen & Bar
October 31, 2018 - July 25, 2025
Managed restaurant operations and coordinated events, ensuring excellent customer service and smooth event execution.
Script Writer and Team Coordinator at Brown Bag Films
March 31, 2017 - July 25, 2025
Wrote scripts and coordinated team efforts for projects including client work for Disney, contributing to successful production processes.
Junior Creative at Across The Pond
September 30, 2016 - July 25, 2025
Worked on creative projects for clients like Google and YouTube, supporting content creation and campaign development.
Copywriter at Havas Helia
September 30, 2015 - July 25, 2025
Produced copy for clients including Dove, Simple, Tesco, and easyJet, crafting creative marketing communications.

Education

High School Diploma at Frankfurt International School
January 1, 2000 - December 31, 2000

Qualifications

D&AD: Creating Short Form Copywriting For Impact
January 11, 2030 - July 25, 2025
NVQ: Creative & Digital Media Web Design
January 11, 2030 - July 25, 2025
Apprentice Copywriter
January 11, 2030 - July 25, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Consumer Goods, Professional Services, Retail