I am a results-driven marketing professional with a strong track record in international marketing, project management, brand building, and partner development. I excel at leading cross-functional, multicultural teams to deliver high-impact campaigns and maximize stakeholder value across multiple regions. I turn market insights into strategic actions, cultivate lasting client and partner relationships, and drive growth through data-informed planning, creative execution, and meticulous performance measurement. I’m passionate about elevating brands and delivering measurable ROI.

IRINA HEPPELER

I am a results-driven marketing professional with a strong track record in international marketing, project management, brand building, and partner development. I excel at leading cross-functional, multicultural teams to deliver high-impact campaigns and maximize stakeholder value across multiple regions. I turn market insights into strategic actions, cultivate lasting client and partner relationships, and drive growth through data-informed planning, creative execution, and meticulous performance measurement. I’m passionate about elevating brands and delivering measurable ROI.

Available to hire

I am a results-driven marketing professional with a strong track record in international marketing, project management, brand building, and partner development. I excel at leading cross-functional, multicultural teams to deliver high-impact campaigns and maximize stakeholder value across multiple regions.

I turn market insights into strategic actions, cultivate lasting client and partner relationships, and drive growth through data-informed planning, creative execution, and meticulous performance measurement. I’m passionate about elevating brands and delivering measurable ROI.

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Language

English
Fluent
German
Fluent
Russian
Fluent

Work Experience

Business Development Manager at FYA-Connect UG
September 1, 2021 - Present
Developing detailed project plans, identifying goals and scope, coordinating internal resources and vendors to ensure flawless project execution. Planning, executing, monitoring, controlling, and closing projects while measuring performance using appropriate systems and techniques. Performing risk management to minimize risks, establishing and maintaining vendor relationships, managing budget and resource allocation. Analyzing brand positioning, reporting marketing campaign performance, conducting negotiations, monitoring market trends and overseeing new and ongoing marketing activities while devising innovative growth strategies.
International Partner Manager at Matrix42 AG / EgoSecure Data Protection
July 31, 2021 - July 25, 2025
International business development including planning and executing projects with cross-functional teams and managing project budgets and resources. Performing risk management, maintaining vendor relationships, analyzing brand positioning and market trends, and reporting on marketing campaign performance. Working with the executive committee to set organizational strategies and goals, leading partner planning processes, assessing partner performance, and coordinating involvement across departments to meet targets and optimize partner relations.
Marketing & Sales Manager at Harry's Swiss Watch Center AG
September 30, 2015 - July 25, 2025
Conducting market research and competitor analysis to identify potential markets. Managing store operations and delegating responsibilities, coaching employees to optimize productivity and sales. Overseeing brand promotion and positioning, increasing brand awareness through marketing and PR campaigns, managing marketing budgets, distribution channels, and customer relations. Planning and supervising in-store promotional events and maintaining up-to-date market knowledge.
Global Project and Marketing Manager at Saatchi & Saatchi Rus.
September 30, 2012 - July 25, 2025
Leading cross-functional teams to execute integrated marketing campaigns for maximum impact. Preparing and executing marketing and PR activities across channels. Managing project teams, budgets, and evaluating project success. Coordinating international team efforts across time zones and cultures, handling negotiations and conflict resolution, and adapting marketing strategies to diverse markets.
Senior Project Manager at Progression Group, BrandNew Advertising Agency
May 1, 2012 - July 25, 2025
Planning and executing marketing and PR activities, managing project teams and budgets, coordinating international efforts, addressing cultural and language challenges, managing documentation, negotiations, and adapting marketing strategies across markets.
Executive Brand Manager at Hachette Filipacchi Shkulev
July 31, 2010 - July 25, 2025
Developing brand strategies to promote growth and expansion. Creating, executing, and managing marketing programs and campaigns. Managing brand messaging, positioning, and visual identity to ensure consistency. Monitoring market trends and competitors, assisting with product development, pricing, new launches and business opportunities. Analyzing consumer insights to drive product development. Executing communications and media actions across all channels and measuring campaign performance.
Business Development Manager at FY A-Connect UG
September 1, 2021 - November 28, 2025
Developing a detailed project plan, identifying goals and scope, coordinating internal resources and vendors, planning, executing, monitoring, controlling and closing projects; measuring performance and ROI; managing risks; establishing third-party relationships; maintaining project documentation; budget management; brand positioning and growth strategies; overseeing marketing campaigns and negotiations.
International Partner Manager at Matrix42 AG / EgoSecure Data Protection
July 31, 2021 - July 31, 2021
International business development; leading cross-functional teams to execute integrated marketing campaigns; risk management; establishing and maintaining vendor relationships; managing budgets and resources; partner planning and performance assessment; coordinating with multiple departments.
Marketing & Sales Manager at Harry's Swiss Watch Center AG
September 30, 2015 - September 30, 2015
Conducting market research and competitive analysis; store operations management; coaching and mentoring staff; promotion and positioning of brands; marketing campaigns and PR; budgeting; in-store events; trend monitoring.
Global Project and Marketing Manager at Saatchi & Saatchi Russia / London
September 30, 2012 - September 30, 2012
Leading cross-functional teams to execute integrated campaigns; planning, executing, monitoring, controlling, and closing projects; budget management and ROI assessment; coordinating efforts across time zones and cultures; negotiations and conflict resolution; adapting strategies for different markets.
Senior Project Manager at Progression Group, BrandNew Advertising Agency
May 31, 2012 - May 31, 2012
Planning and executing marketing and PR activities; managing project teams and resources; budgeting and performance evaluation; international coordination; reporting and documentation; negotiations and conflict resolution.
Executive Brand Manager at Hachette Filipacchi Shkulev
July 31, 2010 - July 31, 2010
Developing brand strategies; promoting brand growth; managing brand messaging, positioning and visual identity; monitoring trends and consumer insights; supporting product development, pricing and new launches; coordinating communications and media actions; ROI measurement.
International Marketing Manager at FYA -Connect UG
September 1, 2021 - November 1, 2023
Developed and implemented international marketing plans for new product launches; coordinated digital marketing initiatives; managed budgets; analyzed market trends; built strategic partnerships; oversaw vendor relationships.
International Partner Manager at Matrix42 AG / EgoSecure Data Protection
September 1, 2016 - July 1, 2021
Led cross-functional teams to implement data protection solutions; developed strategic partnerships; managed client relationships; analyzed competitive landscape; guided marketing strategies.
Marketing & Sales Manager at Harry's Swiss Watch Center AG
May 1, 2013 - September 1, 2015
Developed marketing strategies for luxury watches; coached sales team; executed promotions; organized events; drove product launches and customer engagement.
Senior Project Manager at Progression Group, BrandNew Advertising Agency
September 1, 2011 - May 1, 2012
Collaborated with creative teams; managed project timelines and resources; controlled budgets; delivered reports and tracked performance.
Executive Brand Manager at Hachette Filipacchi Shkulev
September 1, 2008 - July 1, 2010
Developed brand strategies; managed campaigns; ensured alignment of brand messaging and visual identity; supported product development and pricing; measured ROI of campaigns.

Education

MBA at Lucerne University of Applied Sciences and Arts
January 1, 2012 - December 31, 2015
MBA at Russian Plekhanov University of Economic
January 1, 2009 - December 31, 2011
BA at Russian Plekhanov University of Economics
January 1, 2005 - December 31, 2009
MBA at Lucerne University of Applied Sciences and Arts
January 1, 2012 - December 31, 2015
MBA at Russian Plekhanov University of Economics
January 1, 2009 - December 31, 2011
BA at Russian Plekhanov University of Economics
January 1, 2005 - December 31, 2009
MBA at Lucerne University of Applied Sciences and Arts
January 11, 2030 - January 1, 2015
MBA at Russian Plekhanov University of Economic
January 11, 2030 - January 1, 2011
BA at Russian Plekhanov University of Economic S
January 11, 2030 - January 1, 2009
MBA at Lucerne University of Applied Sciences and Arts
January 1, 2015 - January 20, 2026
MBA at Russian Plekhanov University of Economic
January 1, 2011 - January 20, 2026
BA at Russian Plekhanov University of Economic S
January 1, 2009 - January 20, 2026

Qualifications

TOEFL (C2)
January 11, 2030 - November 28, 2025
Goethe Certificate (B2/C1)
January 11, 2030 - November 28, 2025

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Consumer Goods, Other