Hi, I’m Pascal Wouters, a Belgian-born creative leader with a global view of the industry. I turn ideas into brands, stories, and growth, working with agencies, startups, and multinational brands across Europe to deliver measurable impact. I’ve built and led creative, brand & media strategy teams, crafting integrated campaigns that fuse creative depth with strategic clarity. Raised in an advertising agency environment, I blend intuitive talent with strategic rigor and a passion for bespoke, high‑impact results. I thrive on turning essential genesis into magic that drives growth, partnerships, and long‑term value for clients and ventures alike.…

Pascal Wouters

Hi, I’m Pascal Wouters, a Belgian-born creative leader with a global view of the industry. I turn ideas into brands, stories, and growth, working with agencies, startups, and multinational brands across Europe to deliver measurable impact. I’ve built and led creative, brand & media strategy teams, crafting integrated campaigns that fuse creative depth with strategic clarity. Raised in an advertising agency environment, I blend intuitive talent with strategic rigor and a passion for bespoke, high‑impact results. I thrive on turning essential genesis into magic that drives growth, partnerships, and long‑term value for clients and ventures alike.…

Available to hire

Hi, I’m Pascal Wouters, a Belgian-born creative leader with a global view of the industry. I turn ideas into brands, stories, and growth, working with agencies, startups, and multinational brands across Europe to deliver measurable impact. I’ve built and led creative, brand & media strategy teams, crafting integrated campaigns that fuse creative depth with strategic clarity.

Raised in an advertising agency environment, I blend intuitive talent with strategic rigor and a passion for bespoke, high‑impact results. I thrive on turning essential genesis into magic that drives growth, partnerships, and long‑term value for clients and ventures alike.

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Skills

Experience Level

Language

French
Fluent
English
Advanced

Work Experience

Deputy CEO at FEELIN
February 29, 2024 - February 29, 2024
Mission in transition to audit and establish a new model for the startup; oversees growth, operations, and strategic development during a pivotal restructuring phase.
Deputy CEO at FEELIN
February 29, 2024 - July 25, 2025
Served as CEO in transition, auditing and founding a new model for this AdTech and MarTech startup that evaluates audience reactions to video advertising and audiovisual content to provide KPI insights.
Deputy CEO at FEELIN
February 28, 2024 - July 25, 2025
Acting as CEO in transition to audit and found a new model for this startup AdTech, MarTech. FEELIN provides insights by evaluating audience reactions to video advertising and audiovisual content for television, delivering KPI insights leveraging human insights.
Deputy CEO at FEELIN
February 28, 2024 - July 25, 2025
Served as CEO in transition for this AdTech, MarTech startup. Focused on auditing and founding a new model for the company. FEELIN evaluates audience reactions to video advertising and audiovisual content, providing comprehensive KPIs leveraging human insights.
Senior Communications Manager at Fintech Belgium
March 31, 2023 - March 31, 2023
Led communications for Fintech Belgium, engaging a community of fintech professionals and shaping external messaging for the sector’s Belgian ecosystem.
Senior Communication Manager at Fintech Belgium
March 31, 2023 - July 25, 2025
Communication manager mission for Fintech Belgium. This community brings together financial professionals, startup entrepreneurs and investors interested in disruptive business models and new technology for financial services.
Senior Communication Manager at FINTECH BELGIUM
March 31, 2023 - July 25, 2025
Managed communications for the largest fintech community in Belgium consisting of financial professionals, startup entrepreneurs, and investors interested in disruptive financial services technology.
Senior Communication Manager at Fintech Belgium
March 31, 2023 - July 25, 2025
Managed communication for the largest Fintech community in Belgium, supporting professionals, startups, and investors with discussions around disruptive business models and new technology for financial services.
Growth Marketer at Little Shark & Gentle Wolf
December 31, 2021 - December 31, 2021
Growth marketing for a lab advertising agency focused on digital growth, social media, and product development initiatives for startups.
Growth Marketer at Little Shark & Gentle Wolf
December 31, 2021 - July 25, 2025
Growth marketer for a lab agency specializing in digital growth, marketing, social media, influence, and startup app development.
Growth Marketer at Little Shark & Gentle Wolf
December 31, 2021 - July 25, 2025
Worked in digital growth marketing including social media, influence, and startup app development for a research and consulting lab agency.
Growth Marketer at Little Shark & Gentle Wolf
December 31, 2021 - July 25, 2025
Growth marketing with expertise in digital growth, social media, influence, and startup app development.
Growth Agency Strategist at FEELIN
June 30, 2021 - June 30, 2021
Led strategic relationships with advertising agencies; drove growth initiatives and channel strategies as part of the Growth Agency team.
Growth Agency Strategist at FEELIN
June 30, 2021 - July 25, 2025
Responsible for strategic relation with advertising agencies. Worked on pre-strategy and growth marketing for FEELIN, which won the 2020 Gold MIXX award for Best Belgian Marketing Tool.
Growth Agency Strategist at FEELIN
June 30, 2021 - July 25, 2025
Oversaw pre-strategy and strategic relations with advertising agencies for a tool that pretests ads by collecting feedback on emotional reactions, contributing to winning the 2020 gold MIXX award for Best Belgian Marketing Tool.
Growth Agency Strategist at FEELIN
June 30, 2021 - July 25, 2025
Responsible for strategic relations with advertising agencies and growth marketing initiatives. The agency won the 2020 Gold MIXX Award for Best Belgian Marketing Tool.
Brand & Marketing Strategy & Biz Dev at INSIDELY - ULB (Spin-off of ULB)
March 31, 2020 - March 31, 2020
Developed brand & marketing strategy and business development for the spin-off, aligning branding with the university’s research and innovation objectives.
Brand & Marketing Strategy & Business Development at INSIDELY - ULB
March 31, 2020 - July 25, 2025
Worked on brand identity, product-market fit, and launch strategy for a ULB Spin-off measuring the impact of video advertising content through a human panel with KPI dashboard reporting.
Brand & Marketing Strategy & Business Development at INSIDELY - ULB
March 31, 2020 - July 25, 2025
Led brand identity, product-market-fit, and launched into advertising agencies after winning Innoviris tender. Provided KPI dashboards to optimize video advertising campaigns.
Brand & Marketing Strategy and Business Development at INSIDELY - ULB
March 31, 2020 - July 25, 2025
Developed new brand ID, design, MVP product-market fit, and launched the product into advertising agencies in Belgium and France. INSIDELY measures the impact of video advertising content for clients.
Digital Adviser, Media Strategist at DIGIT A G
November 30, 2019 - November 30, 2019
Led as a digital adviser and media strategist; developed growth marketing and digital campaigns, focusing on performance and integrated media strategy.
Digital Advisor, Media Strategist at Digitag
November 30, 2019 - July 25, 2025
Collaborated as digital advisor and media strategist focusing on growth marketing and performance in a new generation digital agency.
Digital Advisor, Media Strategist at DIGITAG (Digital Advice Group)
November 30, 2019 - July 25, 2025
Advised and strategized in digital growth marketing and performance with a focus on media strategy and digital transformation.
Digital Advisor, Media Strategist at Digitag
November 30, 2019 - July 25, 2025
Worked as digital advisor and media strategist for a digital agency focused on growth marketing and performance.
Display Marketing Manager at EDEBEX
January 31, 2018 - January 31, 2018
Led display marketing initiatives for a fintech startup; launched ambitious digital display and social media campaigns with a focus on brand storytelling and performance.
Display Marketing Manager at Edebex
January 31, 2018 - July 25, 2025
Led brand display creativity and launched ambitious digital display and social media campaigns including a video spot and social engagement performance.
Display Marketing Manager at EDEBEX
January 31, 2018 - July 25, 2025
Led brand display creativity and launched digital marketing campaigns including video spots and social media engagement for a fintech startup scale-up.
Display Marketing Manager at Edebex
January 31, 2018 - July 25, 2025
Led brand display creativity and launched ambitious digital and social media campaigns for this fintech startup, including a notable video campaign "Anachronism".
Creative Director at L’AGENCE DE PUB
October 1, 2016 - October 30, 2025
Founder-led, 360° full‑service advertising agency with a creative DNA; responsible for creative direction, brand strategy, and integrated campaigns; leads cross‑disciplinary teams and client work across Belgium, France, the UK, the Netherlands, and Luxembourg, aligning creative output with strategic growth objectives.
Founder, Creative Agency Officer (CAO), Creative Director (CD) - Brand & Media Strategy at L’Agence de PUB
October 1, 2016 - Present
Founder of a 360° full-service advertising agency, claiming a creative & strategic DNA, placing creative values and a passion for brands at the heart of the agency, converging towards an integrated strategic focus tailored to the brand.
Founder, Creative Agency Officer (CAO), Creative Director (CD) - Brand & Media Strategy at L’ AGENCE DE PUB
October 1, 2016 - Present
Founded a 360° full-service advertising agency that integrates creative values and strategic focus tailored to brand needs. Leading creative direction, brand and media strategy for clients internationally.
Founder, Creative Agency Officer (CAO) and Creative Director (CD) - Brand & Media Strategy at L’ AGENCE DE PUB
October 1, 2016 - Present
Founder of L’Agence de PUB, a 360° full-service advertising agency focused on creative and strategic DNA, placing creative values and a passion for brands at the heart of the agency. Responsible for converging towards an integrated strategic focus tailored to the brand.
Conference Speaker Workshop at HTV - Ho Chi Minh City Television
September 30, 2015 - July 25, 2025
Led a workshop on digital transformation covering advertising, social media, and online TV.
Conference Speaker Workshop Leader at HTV - Ho Chi Minh City Television
September 30, 2015 - July 25, 2025
Led workshops on digital transformation, advertising, social media, and online TV broadcasting.
Strategic Research & Business Development at INFLUENZO-OPUS
December 31, 2014 - July 25, 2025
Research and strategy on influencer marketing and social media monitoring project in partnership with Coosto (Netherlands).
Strategic Research & Business Development at INFLUENZO-OPUS
December 31, 2014 - July 25, 2025
Conducted research and strategy development in influencer marketing and social media monitoring projects.
Founder, CEO, Head of Global Strategy at ABSOLUTMIND
January 31, 2014 - July 25, 2025
Founder and CEO of an international digital media and strategy agency working with premium and luxury editors and managing digital advertising campaigns internationally.
Founder, CEO, Head of Global Strategy at ABSOLUTMIND
January 31, 2014 - July 25, 2025
Founded an international digital media and strategy agency operating in Europe, developing digital advertising strategies with a focus on social media and tailored agency services managing campaigns for international clients.
Founder, CEO, Head of Global Strategy at ABSOLUT MIND
January 1, 2014 - January 1, 2014
Led global strategy and agency growth from London and Europe; founded and steered strategic initiatives for a digital/creative consultancy.
Managing Director BeLux at LYCOS-YBRANT-ORIDIAN
January 31, 2010 - July 25, 2025
Opened and managed the BeLux agency, handling operations, market research, business development, sales, financial reporting, and public relations in the advertising network.
Managing Director BeLux at LYCOS-YBRANT-ORIDIAN
January 31, 2010 - July 25, 2025
Managed the BeLux agency of Oridian-Ybrant-Lycos, overseeing agency operations, campaign management, business development, sales, financial reporting, and public relations across multiple countries.
Strategic e‑Marketing Partner at ONEWEB
June 30, 2007 - June 30, 2007
Strategic e‑marketing partner for OneWeb; helped define go‑to‑market and digital activation strategies across campaigns and partnerships.
Strategic e-marketing partner at ONEWEB
June 30, 2007 - July 25, 2025
Business development activities for ISP products and advertising research in France and Luxembourg before ISP acquisition by Wanadoo.
Strategic e-marketing Partner at ONEWEB
June 30, 2007 - July 25, 2025
Responsible for business development in France and advertising products research in Luxembourg for an internet service provider and portal.
Strategic e-marketing partner at ONEWEB
June 30, 2007 - July 25, 2025
In charge of business development activities for ISP advertising products in France and Luxembourg before acquisition by Wanadoo.
Founder at Sovereign Knight
June 1, 2007 - October 30, 2025
Investment advisory and growth strategy services for startups and scale‑ups; launching InvestHunter; builds partnerships, fundraising strategies, and entrepreneurial roadmaps with a global European footprint.
Founder at Sovereign-Knight - Invest-Hunter
June 1, 2007 - Present
Founder at Sovereign-Knight providing investment advisory and growth business strategy services. Also launching INVEST-HUNTER. The mission is to redefine investment advisory, serving as catalysts for growth and dedicated partners in entrepreneurial success.
Founder at Sovereign-Knight - INVEST-HUNTER
June 1, 2007 - Present
Providing investment advisory and growth business strategy services. Launched INVEST-HUNTER to redefine investment advisory by supporting entrepreneurial visions into success.
Founder at Sovereign-Knight - Invest-Hunter
June 1, 2007 - Present
Providing investment advisory and growth business strategy services. Launched the INVEST-HUNTER initiative. Engaged in redefining the field of investment advisory as catalysts for growth and architects of success.
Interview Er - Journalist at HBN TV
October 31, 2005 - October 31, 2005
Sponsoring & OPS; researcher and interviewee for on‑air segments and coverage of motorsport events and related programs.
Sponsoring & OPS | Interviewer - Journalist at H I B N TV
October 31, 2005 - July 25, 2025
TV production and internet broadcasting, sponsoring, partnerships, and interviewer journalist for motorsport live programs and interviews with pilots and VIPs.
Sponsoring & OPS | Interviewer - Journalist at H I B N TV
October 31, 2005 - July 25, 2025
Conducted sponsorship research and special operations for TV production and internet broadcasting. Interviewed drivers and VIPs at motor sport live events including FIA-GT and Formula races.
Sponsoring & OPS | Interviewer - Journalist at H I B N TV
October 31, 2005 - July 25, 2025
Sponsoring research, special operations, and conducting interviews for live motorsport programs and internet broadcasting.
Founder, Creative Director at Web Gates
September 30, 2003 - September 30, 2003
Pioneer web agency in Paris; founded and led the agency, focusing on brand presence online, creative direction, and production coordination for clients.
Founder, Creative director at WEB|GATES
September 30, 2003 - July 25, 2025
Founder of a pioneering Paris web agency focused on startup development, creative direction, production coordination, partnership management, and innovative web content delivery.
Founder, Creative Director at WEB|GATES
September 30, 2003 - July 25, 2025
Founded and managed a pioneer web agency in Paris focused on web presence for companies, creative direction, production coordination, and product development, including innovative online press and TV projects.
Founder, Creative Director at WEB|GATES
September 30, 2003 - July 25, 2025
Started a pioneering web agency in Paris focusing on creative direction, startup development, and production coordination in early digital media and advertising markets.
Marketing Acquisition & Valuation at STΩNE FINANCE
June 30, 2002 - June 30, 2002
Marketing acquisition and valuation activities for a European arm of a US fund; supported branding and investor relations materials.
Marketing Acquisition & Valuation Accountant at STONE FINANCE
June 30, 2002 - June 30, 2002
Marketing, acquisition, and valuation accounting for a US fund with European operations; supported branding assets, events, and PR materials for investor communications.
Marketing Acquisition & Valorisation Account Manager Europe at STONE FINANCE
June 30, 2002 - July 25, 2025
Managed marketing and business development related to mergers and acquisitions across Europe, involving brand identity, marketing materials, exhibitions, conference organization, and investor relations.
Marketing Acquisition & Valorisation Account Manager Europe at STONE FINANCE
June 30, 2002 - July 25, 2025
Supported business development and marketing for mergers and acquisitions in Europe, created marketing materials, organized investor events, and contributed to global marketing strategy implementation.
Marketing Acquisition & Valorisation Account Manager Europe at STONE FINANCE
June 30, 2002 - July 25, 2025
Supported business development and marketing for mergers and acquisitions with marketing materials, event organization, and press relations.
Intern at TBWA
December 31, 1995 - December 31, 1995
Internship within the strategic and creative departments; contributed to creative and media planning tasks.

Education

Master degree at University Panthéon-Sorbonne (Paris 1)
January 1, 1998 - December 31, 2000
Candidature-Licence at University FUSL Saint Louis - UCL
January 1, 1994 - December 31, 1998
Master degree at University Panthéon-Sorbonne (Paris 1)
January 1, 1998 - December 31, 2000
Candidature-Licence at University FUSL Saint Louis - UCL
January 1, 1994 - December 31, 1998
Master degree at University Panthéon-Sorbonne (Paris 1)
January 1, 1998 - December 31, 2000
Candidature-Licence at University FUSL Saint Louis - UCL
January 1, 1994 - December 31, 1998
Master's degree at Université Panthéon-Sorbonne (Paris I) – Political Science, Information & International Affairs
January 1, 1998 - January 1, 2000
Licence in Political Science at Université Saint-Louis (UCL)
January 1, 1994 - January 1, 1998

Qualifications

Inbound marketing certified partner - Hubspot
January 1, 2021 - December 31, 2021
Growth Hacking workshop by MadKings
January 1, 2017 - December 31, 2017
TBWA Brussels Internship - Strategic and research department
June 1, 1995 - September 30, 1995
Inbound marketing certified partner - Hubspot
January 1, 2021 - December 31, 2021
Growth Hacking workshop by MadKings
January 1, 2017 - December 31, 2017
Internship within the strategic and research department of TBWA agency in Brussels
June 1, 1995 - September 30, 1995
Inbound marketing certified partner - Hubspot
January 1, 2021 - December 31, 2021
Growth Hacking workshop by MadKings
January 1, 2017 - December 31, 2017
TBWA Internship
January 1, 1995 - December 31, 1995

Industry Experience

Financial Services, Media & Entertainment, Software & Internet, Professional Services, Retail, Healthcare, Education, Other

Skills

Experience Level