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With nine years of experience in marketing, I bring a combination of strategic vision and hands-on execution to drive growth across the full funnel. I develop and execute targeted demand generation strategies, scale ABM programs that boost key account engagement, and optimize marketing operations to maximize ROI. My work with international scale-ups has centered on multi-channel growth initiatives, consistently turning data into actionable insights that accelerate pipeline and improve conversion rates. I thrive in cross-functional environments, collaborating closely across teams to align marketing with business goals. I'm also passionate about leveraging AI technologies to fuel innovation and enhance performance.…With nine years of experience in marketing, I bring a combination of strategic vision and hands-on execution to drive growth across the full funnel. I develop and execute targeted demand generation strategies, scale ABM programs that boost key account engagement, and optimize marketing operations to maximize ROI. My work with international scale-ups has centered on multi-channel growth initiatives, consistently turning data into actionable insights that accelerate pipeline and improve conversion rates. I thrive in cross-functional environments, collaborating closely across teams to align marketing with business goals. I'm also passionate about leveraging AI technologies to fuel innovation and enhance performance.

Adriaan van Fulpen

Marketing Strategist, Growth Marketer, Marketer, +3

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With nine years of experience in marketing, I bring a combination of strategic vision and hands-on execution to drive growth across the full funnel. I develop and execute targeted demand generation strategies, scale ABM programs that boost key account engagement, and optimize marketing operations to maximize ROI. My work with international scale-ups has centered on multi-channel growth initiatives, consistently turning data into actionable insights that accelerate pipeline and improve conversion rates. I thrive in cross-functional environments, collaborating closely across teams to align marketing with business goals. I'm also passionate about leveraging AI technologies to fuel innovation and enhance performance.…With nine years of experience in marketing, I bring a combination of strategic vision and hands-on execution to drive growth across the full funnel. I develop and execute targeted demand generation strategies, scale ABM programs that boost key account engagement, and optimize marketing operations to maximize ROI. My work with international scale-ups has centered on multi-channel growth initiatives, consistently turning data into actionable insights that accelerate pipeline and improve conversion rates. I thrive in cross-functional environments, collaborating closely across teams to align marketing with business goals. I'm also passionate about leveraging AI technologies to fuel innovation and enhance performance.

Available to hire

With nine years of experience in marketing, I bring a combination of strategic vision and hands-on execution to drive growth across the full funnel. I develop and execute targeted demand generation strategies, scale ABM programs that boost key account engagement, and optimize marketing operations to maximize ROI. My work with international scale-ups has centered on multi-channel growth initiatives, consistently turning data into actionable insights that accelerate pipeline and improve conversion rates.

I thrive in cross-functional environments, collaborating closely across teams to align marketing with business goals. I’m also passionate about leveraging AI technologies to fuel innovation and enhance performance.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Dutch

Fluent

English

Fluent

Work Experience

Fractional - Head of Marketing at Payin3, Eindhoven

May 1, 2024 - Present

Designed and implemented comprehensive, data-driven marketing strategies to drive brand growth and customer acquisition. Led the creation and execution of impactful marketing campaigns across digital, social, and traditional channels to boost awareness, engagement and conversions. Analyzed campaign performance metrics to continuously optimize marketing efforts and maximize ROI. Developed a hiring roadmap, and managed relationships with external marketing agencies to ensure seamless execution and alignment with strategic goals.

Head of Growth & Marketing at RocketX, Amsterdam, North Holland

February 28, 2024 - July 25, 2025

Developed and executed growth strategies & GTM plans aligned with business objectives for companies like EasyDMARC, Banxware, TicketSwap, ChannelEngine, Legl and Quantib (US). Led, mentored, and inspired a diverse team of 9 growth marketers. Established and monitored KPIs to evaluate growth initiatives. Allocated resources and budgets efficiently to maximize return on investment. Managed stakeholder relations across sales, finance, marketing, development, operations and customer success to ensure clear communication of plans and projects.

Growth Strategist at RocketX, Amsterdam, North Holland

June 1, 2022 - July 25, 2025

Optimized the B2B customer journey for scale-up partners by aligning marketing and sales efforts. Combined growth and demand strategies with precise segmentation and marketing automation. Developed targeted marketing campaigns focused on awareness, acquisition, and activation to drive customer engagement. Conducted A/B and segmentation tests to enhance marketing effectiveness and identify best practices for each customer lifecycle segment.

Marketing Manager at Nmbrs BV, Amsterdam & Lisbon

April 1, 2021 - July 25, 2025

Managed digital marketing, content strategies, and branding initiatives to maximize reach and effectiveness. Focused on improving conversion rates throughout the customer journey. Used data analytics tools like GA, Google Tag Manager, and HubSpot to gather insights, measure performance, and optimize CAC, MRR, and LTV. Led website and tech stack migration to HubSpot for the commercial team. Fostered a culture of experimentation and growth. Managed marketing budgets to maximize ROI. Participated in leadership roles such as Fast Track Program and Salary Committee.

Co-Founder at Bugenz, Amsterdam, North Holland

June 1, 2018 - July 25, 2025

Co-founded a digital marketing agency dedicated to helping businesses tackle marketing challenges using data-driven strategies, web development, and SEO.

Sales & Business Development Manager at Be Socialized, Amsterdam, North Holland

July 1, 2015 - July 25, 2025

Prepared analysis of potential growth opportunities. Ensured organizational capability for successful implementation of growth opportunities. Identified new business opportunities and created long-term value for clients, markets, and relationships.