Graphic Designer & Illustrator at Preflight Studio

Addressed low client engagement by analyzing social media trends and designing targeted graphics using Adobe Creative Suite, resulting in a 25% increase in platform interaction. Created comprehensive branding materials by collaborating with senior designers, delivering cohesive visual identities that strengthened client market positioning. Transferred strategic goals into visual elements by creating a sequence of interactive social media graphics, which led to a 15% increase in client engagement on primary platforms. Fully engaged in brainstorming meetings, creating mood boards and selecting visual references to assist in early concept stages and ensure conformity to client specifications. Participated in weekly strategy meetings to understand client marketing goals, created mood boards and visual mockups that streamlined the pitch process and reduced feedback loops. Navigated complex iterative feedback cycles by employing strong communication skills to analyze client requests, ensurin

Freelance Designer and illustrator at Nookissh

Developed brand identity system through illustration-led design, establishing a distinctive visual language differentiating the brand in a competitive market. Created custom journal designs and merchandise using digital illustration techniques, expanding product offerings. Collaborated closely with the founder to implement diverse illustration-based design projects defining the visual identity. Produced original illustration-driven branding components and custom merchandise like bespoke notebooks, diversifying product base. Created Instagram and e-commerce optimized promotional assets to maximize engagement and conversion. Played a key role in visual planning and digital content strategy that resulted in a 35% increase in the brand's online presence. Tools used included Adobe Illustrator, Photoshop, and Procreate, with knowledge of e-commerce platforms including Amazon integration.