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I’m a brand designer and visual storyteller of over 10 years, shaping identities that speak with clarity and move with purpose. I partner with brands to uncover their edge, translate it visually, and launch work that stands out in motion, in market, and in culture. Always concept-driven, always consumer-aware, and always pushing for what’s next.…

Joseph Castellanos

Brand Designer, Graphic Designer, Art Director, +2

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I’m a brand designer and visual storyteller of over 10 years, shaping identities that speak with clarity and move with purpose. I partner with brands to uncover their edge, translate it visually, and launch work that stands out in motion, in market, and in culture. Always concept-driven, always consumer-aware, and always pushing for what’s next.…

Available to hire

I’m a brand designer and visual storyteller of over 10 years, shaping identities that speak with clarity and move with purpose. I partner with brands to uncover their edge, translate it visually, and launch work that stands out in motion, in market, and in culture. Always concept-driven, always consumer-aware, and always pushing for what’s next.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Brand Designer at Story TACTIC

January 1, 2023 - Present

Lead brand transformations and identity systems that leverage story, color, and style to stand out in crowded markets. Collaborate across disciplines—directors, copywriters, developers—to build brand worlds that resonate with the modern consumer, from initial moodboard to production and final brand reveal. Design narrative-rich digital experiences that invite engagement, spark curiosity, and bring clarity through thoughtful interaction. Turn abstract ideas into evocative visuals—and assist brands in finding their most expressive form.

Graphic Designer at Prince Group

January 1, 2021 - Present

Develop complete visual identity systems—including logos, typography, and brand guidelines—under a white-label partnership for niche personal brands and large tech companies. Design custom packaging solutions that align with brand positioning and elevated shelf appeal across beauty, wellness, and lifestyle products. Create bold, conversion-focused website designs that extend each brand’s personality across digital touchpoints, from landing pages to e-commerce platforms. Deliver branded merchandise designs and marketing collateral that maintains visual consistency while building brand presence across print and product formats.

Brand + Packaging Designer at Pixel Paradox

December 31, 2023 - July 25, 2025

Built and led brand identity systems from the ground up—crafting logos, color palettes, and visual languages that gave emerging brands a voice and a presence. Designed packaging that turned products into artifacts—distinctive, desirable, and disruptive. Created digital experiences—from landing pages to full websites—that translated a written vision into an interactive journey. Delivered bold creative direction across merchandise, collateral, and campaign assets.