I am a content-first marketer with over 4 years of experience crafting emotionally resonant and visually driven social media strategies across lifestyle, CPG, and social impact brands. I specialize in short-form video, influencer marketing, and storytelling across platforms such as Instagram, TikTok, and Pinterest. I'm passionate about trendspotting, storytelling, and creating content that truly connects with audiences. I thrive in creative and collaborative environments where imagination and attention to detail can shine. I adapt quickly to new tools, trends, and platforms, balancing aesthetics with performance to deliver polished campaigns. Throughout my career, I've led multi-platform content creation, managed influencer partnerships, and supported brand activations that integrate digital storytelling with community engagement.

I am a content-first marketer with over 4 years of experience crafting emotionally resonant and visually driven social media strategies across lifestyle, CPG, and social impact brands. I specialize in short-form video, influencer marketing, and storytelling across platforms such as Instagram, TikTok, and Pinterest. I'm passionate about trendspotting, storytelling, and creating content that truly connects with audiences. I thrive in creative and collaborative environments where imagination and attention to detail can shine. I adapt quickly to new tools, trends, and platforms, balancing aesthetics with performance to deliver polished campaigns. Throughout my career, I've led multi-platform content creation, managed influencer partnerships, and supported brand activations that integrate digital storytelling with community engagement.

Available to hire

I am a content-first marketer with over 4 years of experience crafting emotionally resonant and visually driven social media strategies across lifestyle, CPG, and social impact brands. I specialize in short-form video, influencer marketing, and storytelling across platforms such as Instagram, TikTok, and Pinterest. I’m passionate about trendspotting, storytelling, and creating content that truly connects with audiences. I thrive in creative and collaborative environments where imagination and attention to detail can shine.

I adapt quickly to new tools, trends, and platforms, balancing aesthetics with performance to deliver polished campaigns. Throughout my career, I’ve led multi-platform content creation, managed influencer partnerships, and supported brand activations that integrate digital storytelling with community engagement.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Work Experience

Social Media & Campaign Specialist at Fairfax (Kitchen Stuff Plus & William Ashley China)
October 31, 2024 - July 25, 2025
Led multi-platform content creation including filming, editing, and designing Reels, posts, and stories, resulting in a 39% increase in engagement. Elevated visual identity and storytelling across social channels in alignment with seasonal collections and campaign moments. Managed influencer collaborations and content calendars, leading to a 22% increase in reach and enhanced brand affinity. Utilized analytics tools for campaign optimization and provided strategic insights. Collaborated cross-functionally across creative, e-commerce, and merchandising teams to produce playful, polished campaigns. Supported real-life brand experiences such as pop-ups and activations, blending digital storytelling with community engagement.
Sr. Social Media Manager at Studio Ungap
October 31, 2022 - July 25, 2025
Spearheaded organic social and influencer strategies for lifestyle and B2B brands, focusing on storytelling and aesthetic execution. Managed a team of designers and coordinators producing high-engagement content across Instagram, Facebook, TikTok, Pinterest, and YouTube. Developed content series and influencer activations that delivered a 35% increase in engagement and 9% community growth. Executed integrated campaigns from concept to execution with strong copywriting and trend-aligned visuals. Monitored performance metrics to refine strategies, decreasing bounce rates by 16% and increasing dwell time by 21%.

Education

Bachelor’s at VES Institute, Mumbai
January 1, 2015 - December 31, 2018

Qualifications

HubSpot Content Marketing Certification
January 1, 2020 - December 31, 2020
HubSpot Digital Marketing Certification
January 1, 2020 - December 31, 2020
Google Analytics Certified
January 1, 2021 - December 31, 2021

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Non-Profit Organization