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Hi, I'm Kate Macedo, a graphic designer and social media designer with 15+ years of experience creating high-quality visual designs for digital, print, and social media platforms. I specialize in branding, packaging, layout, and marketing collateral, helping brands tell their stories with cohesive, on-brand visuals. I excel at building cohesive brand identities, crafting packaging and product visuals, and delivering social media graphics and digital ads for campaigns. I work well remotely, collaborating with clients to gather requirements, manage revisions, and deliver on-brand assets across digital and print channels.…Hi, I'm Kate Macedo, a graphic designer and social media designer with 15+ years of experience creating high-quality visual designs for digital, print, and social media platforms. I specialize in branding, packaging, layout, and marketing collateral, helping brands tell their stories with cohesive, on-brand visuals. I excel at building cohesive brand identities, crafting packaging and product visuals, and delivering social media graphics and digital ads for campaigns. I work well remotely, collaborating with clients to gather requirements, manage revisions, and deliver on-brand assets across digital and print channels.

Kate Macedo

Graphic Designer, Designer, Brand Designer, +6

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Hi, I'm Kate Macedo, a graphic designer and social media designer with 15+ years of experience creating high-quality visual designs for digital, print, and social media platforms. I specialize in branding, packaging, layout, and marketing collateral, helping brands tell their stories with cohesive, on-brand visuals. I excel at building cohesive brand identities, crafting packaging and product visuals, and delivering social media graphics and digital ads for campaigns. I work well remotely, collaborating with clients to gather requirements, manage revisions, and deliver on-brand assets across digital and print channels.…Hi, I'm Kate Macedo, a graphic designer and social media designer with 15+ years of experience creating high-quality visual designs for digital, print, and social media platforms. I specialize in branding, packaging, layout, and marketing collateral, helping brands tell their stories with cohesive, on-brand visuals. I excel at building cohesive brand identities, crafting packaging and product visuals, and delivering social media graphics and digital ads for campaigns. I work well remotely, collaborating with clients to gather requirements, manage revisions, and deliver on-brand assets across digital and print channels.

Available to hire

Hi, I’m Kate Macedo, a graphic designer and social media designer with 15+ years of experience creating high-quality visual designs for digital, print, and social media platforms. I specialize in branding, packaging, layout, and marketing collateral, helping brands tell their stories with cohesive, on-brand visuals.

I excel at building cohesive brand identities, crafting packaging and product visuals, and delivering social media graphics and digital ads for campaigns. I work well remotely, collaborating with clients to gather requirements, manage revisions, and deliver on-brand assets across digital and print channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Graphic Designer at Kate Waz Graphic Design

May 1, 2005 - Present

I create designs that convey messages, ideas, and information in a clear and aesthetically engaging way. Using a mix of typography, color, imagery, and layout, I produce visual content for both print media and social media platforms. I design everything from logos, brochures, social media graphics, advertisements, product packaging, and more. I collaborate closely with clients to understand project goals, target audiences, and desired messages. I use all Adobe Design Software and other design programs to create high-quality visuals, solve visual problems through layout, color theory, and composition, and prepare final designs for production including print-ready files. I also work with many print companies in the USA and abroad.

Head Graphic Designer / Social Media Designer at E-Cig Outlet

August 1, 2019 - Present

Designed all advertisements for social media platforms, pricing catalogs, product cards, and high volume ads for products.

Senior Graphic Designer / Social Media Designer at NTRL (Health & Wellness Co.)

January 1, 2021 - Present

Designed all labels, social media ads, pricing catalogs, product cards, and high volume ads for products.

Head Graphic Designer / Social Media Designer at Fruitalicious

June 30, 2025 - July 25, 2025

Designed all advertisements for social media platforms, pricing catalogs, product cards, and high volume ads for products. Provided all graphic design services for the company.

Phone Sales & Customer Service Representative at Herb Connolly Acura

December 31, 2015 - July 25, 2025

Performed phone sales and delivered customer service for thousands of Acura clients and other vehicle makes/models across the US. Skilled in data entry and client communications by phone and in person. Closed several sales assisting salesmen by establishing client relationships over the phone.

Head Graphic Designer at Sid Wainer & Son (Specialty Foods)

December 31, 2011 - July 25, 2025

As Head Graphic Designer, designed label designs, event signage for the NYC Fancy Food Show including large and small scale print, weekly newsletters distributed globally, poster signage, menu designs, private dinner designs, and large scale truck designs for company shipping trucks. Attended weekly meetings with the owner to review new designs.

Freelance Graphic Designer / Social Media Designer at Kate Waz Graphic Design

May 1, 2005 - Present

Designed logos, branding systems, marketing materials, digital graphics, and print collateral. Created production-ready files for brochures, catalogs, packaging, signage, and advertisements. Designed social media graphics and digital ads optimized for Instagram, Facebook, and ecommerce platforms. Developed cohesive visual identities across digital, print, and social channels. Collaborated with clients remotely to gather requirements, manage revisions, and deliver final assets. Managed multiple projects simultaneously in a fully remote work environment.

Senior Graphic Designer / Social Media Manager at NTRL – Health & Wellness Company

January 1, 2021 - Present

Designed product packaging, labels, pricing catalogs, and marketing materials. Created high-volume social media ads and promotional graphics supporting product launches. Maintained brand consistency across all visual and marketing assets.

Head Graphic Designer / Social Media Manager at E-Cig Outlet

August 1, 2019 - Present

Designed digital advertisements, social media content, product graphics, and pricing catalogs. Produced high-volume promotional assets for ecommerce and paid social campaigns.

Head Graphic Designer / Social Media Manager at Fruitalicious

January 1, 2024 - June 1, 2025

Delivered full-scale graphic design services including digital ads, print materials, and social media graphics. Designed promotional assets, catalogs, and product visuals.

Head Graphic Designer at Sid Wainer & Son (Specialty Foods)

May 1, 2006 - December 1, 2011

Promoted to Head Graphic Designer after assuming leadership responsibilities. Designed product labels, signage, menus, newsletters, posters, and large-format print materials. Created trade show graphics for national exhibitions including NYC Fancy Food Show.

Phone Sales & Customer Service Representative at Herb Connolly Acura

January 1, 2010 - January 1, 2015

Provided customer service and phone-based sales support. Managed customer data entry and client communications.

Freelance Graphic Designer / Social Media Designer (Remote) at Kate Waz Graphic Design

May 1, 2005 - Present

Designed logos, branding systems, marketing materials, digital graphics, and print collateral; created production-ready files for brochures, catalogs, packaging, signage, and advertisements; designed social media graphics and digital ads optimized for Instagram, Facebook, and e-commerce platforms; developed cohesive visual identities across digital, print, and social media channels; collaborated with clients remotely to gather requirements, manage revisions, and deliver final assets; managed multiple projects simultaneously in a fully remote work environment.

Senior Graphic Designer / Social Media Manager (Hybrid) at NTRL – Health & Wellness Company

January 1, 2021 - Present

Designed product packaging, labels, pricing catalogs, and marketing materials; created high-volume social media ads and promotional graphics supporting product launches; maintained brand consistency across all visual and marketing assets.

Head Graphic Designer / Social Media Manager (Remote) at E-Cig Outlet

August 1, 2019 - Present

Designed digital advertisements, social media content, product graphics, and pricing catalogs; produced high-volume promotional assets for e-commerce and paid social campaigns.

Head Graphic Designer / Social Media Manager (Remote) at Fruitalicious

January 1, 2024 - June 1, 2025

Delivered full-scale graphic design services including digital ads, print materials, and social media graphics; designed promotional assets, catalogs, and product visuals.

Head Graphic Designer (In-House) at Sid Wainer & Son (Specialty Foods)

May 1, 2006 - December 1, 2011

Promoted to Head Graphic Designer after assuming leadership responsibilities; designed product labels, signage, menus, newsletters, posters, and large-format print materials; created trade show graphics for national exhibitions including NYC Fancy Food Show.