I have experience in social media planning, including content calendar development and community management. I’ve also worked on campaign support and engagement-focused initiatives. In addition, I’ve been involved in content strategy work such as developing content pillars and channel strategies tailored to different platforms and audiences.

Yu Hui

I have experience in social media planning, including content calendar development and community management. I’ve also worked on campaign support and engagement-focused initiatives. In addition, I’ve been involved in content strategy work such as developing content pillars and channel strategies tailored to different platforms and audiences.

Available to hire

I have experience in social media planning, including content calendar development and community management. I’ve also worked on campaign support and engagement-focused initiatives.

In addition, I’ve been involved in content strategy work such as developing content pillars and channel strategies tailored to different platforms and audiences.

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Language

English
Advanced

Work Experience

Content Strategist at Viddsee
July 31, 2025 - July 25, 2025
Managed always-on social media content for Cetaphil Singapore and Antharas Inc. across Facebook, Instagram and LinkedIn, overseeing content planning, copywriting and community management. Conducted regular social media audits and performance analyses to inform channel strategies and content pillars aligned with client objectives and sustain engagement. Supported proposal and pitch development by translating metrics and market trends into actionable insights on audience segmentation, media-mix recommendations and key messaging.
Content Planner at Superminted
March 31, 2025 - July 25, 2025
Managed social media accounts on Facebook, Instagram, and LinkedIn for clients such as MyRepublic (Broadband and Enterprise), Sadia, and Dowsil, overseeing content planning, copywriting, and community management. Analyzed metrics and market trends to develop strategies for always-on content while ensuring alignment with client objectives. Supported client pitches and proposals delivering actionable insights and helping achieve KPIs like follower growth and increased engagement. Contributed to client retention efforts and securing contract renewals worth up to $60,000.

Education

Bachelor of Communication at Royal Melbourne Institution of Technology
July 1, 2021 - June 30, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Telecommunications, Consumer Goods, Professional Services

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