Available to hire
Hi, I’m Kelly Paschal Stone but I prefer KP. I’m a strategic storyteller passionate about orchestrating integrated audience engagement and experiences that amplify brands and solutions across various industries. With extensive experience working with global and domestic organizations, I specialize in creative strategy, content development, and communications across digital platforms that truly connect with audiences. My background spans companies like Shell, HP Inc., Microsoft, and many others.
I thrive on collaboration and creating meaningful narratives that drive brand success. Whether managing digital communications, internal campaigns, or multimedia productions, I love transforming ideas into impactful stories that resonate and build lasting connections.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Creative Strategist & Storyteller at Warrior Made Media
January 1, 2014 - PresentConsulted and provided creative strategy for rebranding and business value proposition restructuring. Managed website launches, rebranding, and updated brand positioning for high-profile clients including Labcorp Fortrea and Ovia Women’s healthcare. Led strategy, planning, content development, and community outreach for PremierCare Clinics. Produced still and video assets for Hess and Chevron documenting EHS standards and construction milestones.
Senior Communications, Engagement & Experience Advisor at bphxd, Technology (Contractor)
November 30, 2024 - July 25, 2025Planned and managed digital communications and engagement programs for Technology organizational teams across multiple countries. Developed omnichannel strategies, content creation, and governance for internal communication channels. Provided creative design and content delivery for industry events and led educational UX Bootcamp content design. Designed sustainability and accessibility messaging and internal policies for leadership teams.
Senior Communications Change Manager & Content Strategist at CenterPoint Energy
October 31, 2023 - July 25, 2025Managed integrated communication campaigns for multiple corporate functions including Ethics, IT, Cybersecurity, HR, and DE&I groups. Led the DEX transformation and Unily platform implementation for enterprise-wide intranet launch. Coordinated town halls and AI core team advising on research and compliance.
Content Strategist & Producer at Rimini Street
September 30, 2022 - July 25, 2025Launched updated brand identity and refined content and customer experiences through storytelling, testimonial videos, animations, and marketing campaigns. Amplified digital CRM campaigns for SAP, Oracle, and Salesforce. Maintained editorial content repositories and onboarding training.
Brand & Content Strategist, Client Services Leadership at Trellist Marketing and Technology
June 14, 2021 - December 22, 2025Developed brand and content strategies for global clients across multiple industries. Managed audience personas, journey mapping, UX/UI best practices, and CRM marketing campaigns. Led CMS migrations and delivered various communication assets including whitepapers, webinars, and videos.
Internal Communications Manager & Content Strategist at CenterPoint Energy
June 30, 2021 - July 25, 2025Delivered integrated internal communications strategies, content governance, and brand voice standards across multiple platforms. Launched enterprise-wide intranet and ERG microsites, created editorial calendars, and managed omnichannel communication tactics including executive communications, videos, and events. Led content migration and system integrations for engagement platforms.
Global Creative & Brand Program Manager, Creative Services CoE at Shell Oil Company
August 31, 2018 - July 25, 2025Managed global creative projects and campaigns supporting various business lines and internal clients. Aligned brand and voice standards, resource allocation, and streamlined asset delivery workflows for brand and project management centers of excellence.
Federal and Public Sector Marketing & Brand Program Manager at HP Inc.
February 28, 2018 - July 25, 2025Planned and managed GTM marketing campaigns, lead and demand generation, and brand awareness for federal and educational segments. Managed digital and print paid media and oversaw creative agencies and cross-functional teams that contributed significantly to revenue. Created and managed content and assets for digital channels and sales enablement.
Marketing Communications Manager at TOTAL Specialties
January 31, 2017 - July 25, 2025Delivered creative strategy and managed communications for brand awareness, incentive programs, trade shows, and sponsorship activation in the lubricants sales channel. Managed print collateral, websites, intranets, and social media campaigns.
Program Manager at Hewlett-Packard Company
September 30, 2014 - July 25, 2025Managed multiple roles including Video Program Manager and Internal Communications & Events Program Manager overseeing global teams, budgets, and production of marketing and training videos. Developed content strategies for GTM campaigns, Salesforce CRM, and internal communications. Led planning and management of major events and global product marketing initiatives.
Global Marketing Program Manager at Hewlett-Packard Company
September 30, 2012 - July 25, 2025Provided annual marketing strategies and conducted demand generation campaigns across multiple countries. Managed partner alliance programs delivering millions of impressions and significant revenue. Collaborated cross-functionally to create content for various commercial sectors. Directed creative and UI/UX enhancements for marketing portals.
Internal Communications & Multimedia Program Manager at EDP Renewables North America, LLC
December 31, 2009 - July 25, 2025Managed large budgets and creative teams for digital and print assets supporting field communications, community events, and HR and HSE trainings. Led creative strategy and UI/UX standards for intranet and digital asset portals. Produced content for leadership initiatives and communication channels.
Brand, Advertising & Marketing Communications Manager at Hewlett-Packard Company
December 31, 2008 - July 25, 2025Delivered creative and media strategy for outbound demand generation advertising and campaigns for enterprise and SMB segments. Collaborated with major alliance partners on co-branded campaigns and managed agency partner relationships, saving costs and reducing timelines.
Brand, Marketing Communications, & Events Manager at Liaison Resources, LLC (Contractor)
December 31, 2006 - July 25, 2025Held various marketing and communications management roles for Dell, Freescale/NPX Semiconductors, and Advanced Micro Devices focusing on advertising, branding, internal communications, and email marketing.
Account & Production Manager at Enviromedia
December 31, 2002 - July 25, 2025Managed accounts and production for client projects.
Brand, Advertising, Internal Communications & Events Manager at Netpliance Inc.
December 31, 2001 - July 25, 2025Managed brand, advertising, internal communications and event activities.
Creative Strategist & Storyteller at Warrior Made Media
January 1, 2014 - PresentConsulted and provided creative strategy for rebranding and business value proposition restructuring. Managed Labcorp Fortrea spin-off site launch and Ovia Women’s healthcare rebranding. Led strategy, planning, UX, content development, and launch for PremierCare Clinics website, social media campaigns, and event strategy. Produced still and video assets for Hess and Chevron documenting EHS standards and platform construction milestones.
Senior Communications, Engagement & Experience Advisor at bphxd, Technology (Contractor)
November 30, 2024 - July 25, 2025Planned and managed digital communications and engagement programs globally. Created omnichannel communication strategies and visual design for various teams and events. Oversaw governance and content strategies for internal communication channels. Delivered creative and content design for videos, podcasts, promotions, and presentations at major industry events. Led UX Design Bootcamp educational series and refined sustainability and accessibility messaging.
Senior Communications Change Manager & Content Strategist at CenterPoint Energy
October 31, 2023 - July 25, 2025Designed and managed integrated internal and external communication campaigns across multiple departments. Led DEX transformation and operational documentation for enterprise-wide intranet platform launch. Managed intranet content cycles and town hall meetings. Served on AI core team focusing on research, policy, governance, and compliance.
Content Strategist & Producer at Rimini Street
September 30, 2022 - July 25, 2025Launched updated brand identity and refined content strategy with advocacy videos, animations, marketing campaigns, and webinars. Amplified CRM Salesforce marketing and sales enablement campaigns. Maintained editorial and content repositories and reported analytics.
Brand & Content Strategist, Client Services Leadership at Trellist Marketing and Technology
December 31, 2021 - July 25, 2025Developed brand, communication, and content strategies for global clients across multiple industries. Managed audience segmentation, journey mapping, product roadmaps, and UX/UI best practices. Planned and delivered internal communications, whitepapers, blogs, videos, and webinars. Led CMS migrations and integrations.
Internal Communications Manager & Content Strategist at CenterPoint Energy
June 30, 2021 - July 25, 2025Delivered integrated internal communications strategy with KPIs and governance. Launched enterprise-wide intranet and ERG microsites. Created omnichannel content including executive communications, videos, social media, and events. Managed content migration and systems integrations across multiple platforms.
Global Creative & Brand Program Manager at Shell Oil Company
August 31, 2018 - July 25, 2025Managed global creative projects, integrated campaigns, and events supporting multiple business lines and internal clients. Streamlined brand standards, resource allocation, review processes, and asset delivery workflows.
Federal and Public Sector Marketing & Brand Program Manager at HP Inc.
February 28, 2018 - July 25, 2025Planned and managed marketing lead generation campaigns in Marketo and Salesforce for public sector segments. Oversaw integration of digital and print media campaigns and agency partners managing significant revenue contribution. Managed content creation and CMS syndication for various marketing assets and events.
Marketing Communications Manager at TOTAL Specialties
January 31, 2017 - July 25, 2025Delivered creative strategy and communications for brand awareness, incentive programs, trade shows, and sponsorship activations across multiple channels for NA Lubricants sales distributor.
Program Manager / Video Program Manager at Hewlett-Packard Company
September 30, 2014 - July 25, 2025Managed global video production teams and budgets. Produced 200+ B2C and B2B videos including product launches, marketing, and training content. Optimized customer journeys and production workflows to increase SEO performance. Developed and managed internal communications, events, and GTM campaigns with cross-functional collaboration.
Global Marketing Program Manager at Hewlett-Packard Company
September 30, 2012 - July 25, 2025Oversaw NPI launches, marketing strategies, GTM plans, and demand generation campaigns. Managed partner programs driving significant impressions and revenue. Collaborated across departments for content and UI/UX enhancements for marketing and sales portals.
Internal Communications & Multimedia Program Manager at EDP Renewables North America, LLC
December 31, 2009 - July 25, 2025Managed budget, internal design team, and agencies for digital and print assets supporting field communications, outreach events, HR and HSE communications and training. Led strategic creative and content development for intranet and digital asset management. Produced video content for leadership initiatives and events.
Brand, Advertising & Marketing Communications Manager at Hewlett-Packard Company
December 31, 2008 - July 25, 2025Managed advertising, Marcom, media relations, and events with cross-industry partnerships. Delivered integrated campaign planning and asset management, achieving significant savings and timeline compression.
Brand, Marketing, Internal Communications and Content Program Manager (Contractor) at Aquent/Rethink
December 31, 2021 - July 25, 2025Provided brand, marketing, internal communications, and content program management services.
Brand, Advertising, Internal Communications & Events Manager at Netpliance Inc.
December 31, 2001 - July 25, 2025Managed brand, advertising, internal communications, and events.
Account & Production Manager at Enviromedia
December 31, 2002 - July 25, 2025Managed accounts and production activities.
Brand, Email & Marketing Communications Manager at Advanced Micro Devices
December 31, 2006 - July 25, 2025Managed brand and marketing communications.
Internal Communications & Branding Manager at Freescale/NPX Semiconductors
December 31, 2006 - July 25, 2025Managed internal communications and branding.
Regional Advertising, Branding & Marketing Communications Manager at Dell
December 30, 2006 - July 24, 2025Managed regional advertising, branding, and marketing communications.
Strategic Storyteller & Creative Producer at Warrior Made Media
January 1, 2014 - PresentOversaw brand refresh and digital content updates for PG Cares Foundation and Piedmont Academy, provided creative strategy and narratives for brand refreshes and viral campaigns, advised clients on brand strategy, managed agency teams for high-profile projects including AEM migration and brand evolution, and delivered content development and UX design for digital platforms and community outreach.
Senior Communications, Engagement & Experience Advisor at bphxd, Insight Global (Contractor)
November 30, 2024 - September 2, 2025Planned and managed digital communications and engagement across global Technology and Design teams, devised omnichannel strategies for town halls, product launches, and recruitment events, oversaw governance and content strategy for internal communications channels, produced creative assets for international industry events and educational series, and led sustainability and accessibility messaging and documentation.
Senior Communications Change Manager & Content Strategist at CenterPoint Energy
October 31, 2023 - September 2, 2025Designed and managed integrated internal and external communication campaigns across multiple business lines including Electric and Gas Operations, IT, Cybersecurity, and DE&I; led the team for DEX transformation and intranet implementation; produced multimedia content for digital platforms; and contributed to AI policy, governance, and compliance initiatives.
Content Strategist & Producer at Rimini Street
September 30, 2022 - September 2, 2025Launched updated brand identity; refined content strategy, customer experience, and employee experience journeys; produced storytelling videos, animations, marketing campaigns, events, and webinars; amplified top-of-funnel CRM marketing and sales enablement; maintained editorial repositories and instructional training using analytics tools.
Brand & Content Strategist, Client Services Leadership at Trellist Marketing and Technology
December 31, 2021 - September 2, 2025Developed brand, communications, and content strategies for global clients in agriscience, energy, finance, healthcare, and technology; managed personas, journey mapping, and product roadmaps; planned and produced internal communications and marketing assets for localization; and led migrations and integrations of content management systems.
Internal Communications Manager & Content Strategist at CenterPoint Energy
June 30, 2021 - September 2, 2025Delivered integrated internal communications strategy and governance; launched enterprise-wide intranet and ERG microsites; created editorial calendars and diverse communication tactics including executive communications, videos, social media, and events; wrote and edited executive and change management communications; and led multiple content migrations and system integrations.
Global Creative & Brand Program Manager, Creative Services CoE at Shell Oil Company
August 31, 2018 - September 2, 2025Managed and produced global creative projects, videos, animations, integrated campaigns, and event assets supporting various business lines and internal clients; aligned corporate and product brand standards; and streamlined asset delivery workflows.
Federal and Public Sector Marketing & Brand Program Manager at HP Inc.
February 28, 2018 - September 2, 2025Planned and managed GTM marketing, lead generation, and brand awareness campaigns for public sector segments; managed integration of digital and print media campaigns and agencies; and produced content and asset creation for websites, social media, videos, presentations, and industry events.
Marketing Communications Manager at TOTAL Specialties
January 31, 2017 - September 2, 2025Delivered creative strategy and measurement for brand awareness and communications; managed sales distributor programs and sponsorship activations across multiple channels including print, web, social media, and trade shows.
2017 Sales Distributor Channel Program Manager at Hewlett-Packard Company
September 30, 2014 - September 2, 2025Managed partner community programs delivering multimillion-dollar revenue and impressions; collaborated cross-functionally to create content for commercial print and online catalogs; and directed creative and content strategy and UI/UX enhancements for sales portals.
Video Program Manager at Hewlett-Packard Company
September 30, 2014 - September 2, 2025Managed global teams and budgets while reducing production times; created and produced hundreds of B2B and B2C videos for product launches, training, and marketing published across multiple HP channels; optimized scripts and workflows based on customer insights and UX best practices to increase engagement.
Internal Communications & Events Program Manager at Hewlett-Packard Company
March 31, 2014 - September 2, 2025Developed targeted content for executive communications, speeches, press releases, training, crisis communications, and internal portals; planned and managed campus launch events, executive reviews, and global conferences.
Global Marketing Program Manager at Hewlett-Packard Company
September 30, 2012 - September 2, 2025Provided offline and online product launch and marketing strategies; managed CRM and ABM campaigns and metrics reporting for marketing and field teams servicing North America and Latin America.
Internal Communications & Multimedia Program Manager at EDP Renewables North America, LLC
December 31, 2009 - September 2, 2025Managed large budget and internal teams for digital and print communication assets; led creative and content strategy and UI/UX standards for company intranet and asset portals; wrote and produced video content for internal and external communications and events.
Brand, Advertising & Marketing Communications Manager at Hewlett-Packard Company
December 31, 2008 - September 2, 2025Delivered creative and media strategy for integrated advertising and marketing campaigns; collaborated with alliance partners to develop multi-million dollar co-branded campaigns; managed agency onboarding and asset production saving significant costs.
Brand, Marketing, Internal Communications and Content Program Manager at Aquent/Rethink (Contractor)
December 31, 2021 - September 2, 2025Managed internal communications and content strategy for various corporate clients including CenterPoint Energy.
Brand, Email & Marketing Communications Manager at Advanced Micro Devices (Contractor via Liaison Resources LLC)
December 31, 2006 - September 2, 2025Managed branding, marketing, and email communications for Advanced Micro Devices.
Internal Communications & Branding Manager at Freescale/NPX Semiconductors (Contractor via Liaison Resources LLC)
December 31, 2006 - September 2, 2025Managed internal communications and branding initiatives.
Regional Advertising, Branding & Marketing Communications Manager at Dell (Contractor via Liaison Resources LLC)
December 31, 2006 - September 2, 2025Managed regional advertising, branding, and marketing communications.
Brand, Advertising, Internal Communications & Events Manager at Netpliance Inc.
December 31, 2001 - September 2, 2025Managed branding, advertising, internal communications, and events.
Writer / Producer, Editor, Production Coordinator / Manager at Various
December 31, 1999 - September 2, 2025Performed writing, producing, editing, and production coordination duties in various roles across media production.
Education
Bachelor of Science at The University of Texas at Austin College of Communications
January 1, 1994 - December 31, 1994Bachelor of Science at The University of Texas at Austin College of Communications
January 1, 1990 - December 31, 1994Bachelor of Science, Radio-Television-Film at The University of Texas at Austin College of Communications
January 11, 2030 - January 1, 1994Qualifications
Industry Experience
Energy & Utilities, Computers & Electronics, Healthcare, Media & Entertainment, Retail, Professional Services, Agriculture & Mining, Software & Internet, Telecommunications, Financial Services, Government, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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