Available to hire
I have been working in interior and brand experience design for over 30 years, collaborating with some of the largest design agencies and iconic global brands. I thrive on maintaining a strategic vision creatively through design, balancing innovative ideas with practical implementation that respects client and business needs.
With extensive experience across multiple industries and international locations, I understand how people engage with brands in both physical and digital spaces. I design with the user in mind to drive brand interaction, loyalty, and sales, while mentoring teams and establishing efficient business practices.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Advanced
Work Experience
Head of North America Design Implementation at JDPLC
January 31, 2025 - July 25, 2025Managing existing and implementing new acquisition partners for JD's retail property expansion internationally outside the UK and Europe. Established business practices, annual growth targets within regional budgets, and acted as brand guardian ensuring brand standards with local relevance. Responsibilities included research of new markets, quality control, mentoring local teams, process implementation, and advocacy of JD's global culture.
Founder: Creative Director at Hlstudio
September 1, 2009 - PresentFounded and led as Creative Director for projects including Virgin Voyages, working with founders to develop design language and customer experience design propositions. Other projects covered Waitrose convenience retail channels, Virgin Atlantic clubhouses, Pentland Group brands, and Fortnum & Mason concession design. Responsibilities included research, concept development, design management, and implementation.
Consultant Design Director at Start-Judge Gill
February 28, 2011 - July 25, 2025Produced concepts and project development for Adidas Maiden Nezalezhnosti Square European Cup experience and Virgin Australia’s new brand release exhibition. Promoted interactive technologies in retail with concept film productions forecasting connected retail futures.
Senior Interior Design Manager at Virgin Atlantic Airways
December 31, 2009 - July 25, 2025Directed design department meetings for groundworks projects. Managed budgets, internal departments, external consultancies, and client relations. Key projects included feasibility and design management for Virgin Atlantic’s base at Heathrow Terminal 2 and the oversight of upper-class international clubhouses in various airports including LHR, Gatwick, JFK, and Newark.
Senior Associate Designer at W1-studio
December 31, 2008 - July 25, 2025Managed studio, external consultants, new business, and marketing. Directed designs and presentations while conducting market research, project management, costing, and onsite management. Projects included nationwide expansion for Office shoes, Virgin Atlantic operational concept development, and Virgin Holidays lounges and clubhouses.
Head of Interiors at AFL Architects
April 30, 2007 - July 25, 2025Managed department budget and employees. Enhanced brand awareness through strategic design and developed new propositions, increasing department contributions. Key projects included stadium design for Liverpool FC, Chelsea FC training and academy buildings, Munster stadium box suites, and property development works.
Senior Retail Designer at Silentnightgroup
June 30, 2006 - July 25, 2025Collaborated closely with marketing departments to develop brand design strategy for retail and third-party concessions. Developed annual exhibitions aligned with brand propositions to enhance consumer awareness.
Middleweight to Senior Designer | Founder of JHL 3D department at JHL
August 31, 2003 - July 25, 2025Co-founded 3D department to promote, develop and implement groundbreaking retail design concepts. Provided feasibility studies through 3D modelling and animations across numerous platforms. Projects ranged from Virgin high-speed trains, Virgin Mobile stores, Virgin Atlantic clubhouses, to retail and office designs.
Head of North America Design Implementation at JDPLC
January 31, 2025 - July 25, 2025Managed existing and implemented new acquisition partners for JD’s retail property expansion internationally, outside of UK Europe and CEE. Established business practices and growth targets within budget, acted as brand guardian for retail rollouts across international regions, ensuring cultural relevance, quality control, team mentoring, and process implementation. Led research and structuring of new markets.
Founder: Creative Director at Hlstudio
September 1, 2009 - PresentWorked closely with Virgin Voyages founders to develop concepts that uphold Virgin’s core values from inception. Delivered design language, concept development, consultancy, and managed all customer experience design propositions. Worked on multi-channel department projects for Waitrose and various other projects including Virgin Atlantic’s clubhouses and retail brands.
Consultant Design Director at Start-Judge Gill
February 28, 2011 - July 25, 2025Produced concepts and project development promoting interactive technology in retail, worked on Adidas European cup experience, Virgin Australia brand exhibitions, and contributed to Intel-sponsored retail technology forecasts.
Senior Interior Design Manager at Virgin Atlantic Airways
December 31, 2009 - July 25, 2025Led design department meetings for ground works projects, managed budgeting and client relations with BAA, created design briefs and managed internal and external teams. Managed design aspects and negotiations for Virgin Atlantic’s new base operations at Heathrow T2 and implementation of international upper class clubhouses.
Senior Associate Designer at W1-studio
December 31, 2008 - July 25, 2025Managed studio and external consultants, new business and marketing. Directed design projects and presentations, managed costing, drawing packages, planning, onsite management, client tenant negotiations. Worked on nationwide expansions for Office Shoes, Virgin Atlantic concepts, and various retail and residential projects.
Head of Interiors at AFL Architects
April 30, 2007 - July 25, 2025Managed department budget and staff duties, advanced brand aware approach for clients in sports sector, lifted interior department profile, secured new business, worked on stadium and academy building designs for Liverpool FC, Chelsea FC, and Munster Stadium in Ireland.
Senior Retail Designer at Silentnightgroup
June 30, 2006 - July 25, 2025Collaborated closely with marketing to develop new brand design strategies, focusing on direct-to-consumer retail and third-party concessions, and annual exhibitions aligned with corporate proposition.
Middleweight to Senior Designer at JHL
August 31, 2003 - July 25, 2025Co-founded 3D department focused on retail design consultancy, developing and implementing innovative interior retail design concepts using 3D modeling and animation, working on projects for Virgin, Asda, Yo Sushi, and others.
Education
Btec First diploma at Southgate College
January 1, 1991 - December 31, 1992Btec National diploma at Barnet College
January 1, 1994 - December 31, 1994Btec HND Ba at Berkshire College of Art & Design
January 1, 1996 - December 31, 1996Btec First Diploma at Southgate College
January 1, 1991 - December 31, 1992Btec National Diploma at Barnet College
January 1, 1994 - December 31, 1994Btec HND Ba at Berkshire College of Art & Design
January 1, 1996 - December 31, 1996Qualifications
Industry Experience
Retail, Travel & Hospitality, Real Estate & Construction, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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