Sarah Cooke

Available to hire

Hi, I’m Sarah Cooke, a Strategic Marketing & Commercial Leader with 20+ years driving category growth across OTC Healthcare, FMCG and consumer sectors.

About

Hi, I’m Sarah Cooke, a Strategic Marketing & Commercial Leader with 20+ years driving category growth across OTC Healthcare, FMCG and consumer sectors. I excel at translating global strategies into regional execution, building market capability and shaping retailer partnerships to deliver measurable growth across Asia-Pacific and Europe.

I’ve led category development and “perfect store” programs in pharmacy and retail channels, built strategic retailer partnerships, and steered multi-market initiatives that delivered substantial growth. I also founded HALIA ROSE, scaled a consumer brand to multi-channel success, and now advise growth-focused businesses on category strategy, shopper marketing and commercial execution to achieve transformational results.

  • 18 years' experience
  • Joined July 2025

Industry experience

  • Consumer Goods
  • Healthcare
  • Professional Services
  • Retail
  • Education
  • Life Sciences
  • Travel & Hospitality
  • Media & Entertainment

Work experience· 10 roles

Founder · Halia RoseDec 2019 – Sep 2025 · 5 yrs 10 mos

Founded and scaled an eco-friendly mother & baby accessories brand, from concept to production and an eventual exit in 2019. Led NPD, brand design, factory production in Asia, and built media visibility through PR and digital campaigns; established B2B partnerships and a strong marketplace presence.

Strategic Growth Consultant · Sarah Cooke Coaching & ConsultancyAug 2018 – Present · 8 yrs 4 mos

Strategic Growth Consultant specialising in marketing & sales strategy, focused on creating structured, results-driven brand and business plans. Combines strategic expertise with data-driven insights to propose, project-manage and execute campaigns that deliver sustainable growth aligned with business objectives. Provides hands-on mentorship for business model optimization and market positioning, and leads strategic digital content creation, campaigns, and workshops.

Strategic Growth & Commercial Consultant · Tree House ConsultingJan 2018 – Present · 8 yrs 11 mos

Independent advisory practice supporting FMCG, F&B, Healthcare and Lifestyle brands on category development, commercial strategy and capability building. Partners with start-ups, scale-ups and established organizations to drive category growth, optimise retail execution and build high-performing teams. Built a diverse client base spanning entrepreneurial ventures to £100m+ brands, delivering measurable growth of up to 500% in revenue through clear strategy, brand focus and executional discipline.

Founder & Managing Director · HALIA ROSEJan 2015 – Jan 2019 · 4 yrs 1 mo
Regional Brand & Marketing Manager, SE Asia, India & Korea · Treasury Wine Estates (formerly Foster’s)Nov 2014 – Sep 2025 · 10 yrs 11 mos
Marketing Brand Manager – alli · GlaxoSmithKline – Consumer Healthcare UKFeb 2011 – Sep 2025 · 14 yrs 8 mos
Regional Brand & Marketing Manager, SE Asia, India & Korea · Treasury Wine EstatesJan 2011 – Jan 2015 · 4 yrs 1 mo
Marketing Brand Manager – Imigran Recovery · GlaxoSmithKline – Consumer Healthcare UKAug 2009 – Sep 2025 · 16 yrs 2 mos

Education· 7

BSc Hons Management Sciences · Loughborough University2030 – 2025
Diploma in Massage & Holistic Therapy · British School of Yoga2030 – 2025
Positive Psychology Coaching Accreditation · PPCA2030 – 2025
Pharmaceutical Industry Qualification · ABPI2030 – 2025

Certifications and awards· 5

Positive Psychology Coaching Accreditation2030 – 2025
Diploma in Massage & Holistic Therapy2030 – 2025
ABPI Pharmaceutical Industry Qualification2030 – 2025
ABPI Pharmaceutical Industry Qualification2030 – 2025

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