Sarah Cooke
Hi, I’m Sarah Cooke, a Strategic Marketing & Commercial Leader with 20+ years driving category growth across OTC Healthcare, FMCG and consumer sectors.
About
Hi, I’m Sarah Cooke, a Strategic Marketing & Commercial Leader with 20+ years driving category growth across OTC Healthcare, FMCG and consumer sectors. I excel at translating global strategies into regional execution, building market capability and shaping retailer partnerships to deliver measurable growth across Asia-Pacific and Europe.
I’ve led category development and “perfect store” programs in pharmacy and retail channels, built strategic retailer partnerships, and steered multi-market initiatives that delivered substantial growth. I also founded HALIA ROSE, scaled a consumer brand to multi-channel success, and now advise growth-focused businesses on category strategy, shopper marketing and commercial execution to achieve transformational results.
- 18 years' experience
- Joined July 2025
Industry experience
- Consumer Goods
- Healthcare
- Professional Services
- Retail
- Education
- Life Sciences
- Travel & Hospitality
- Media & Entertainment
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Work experience· 10 roles
Founded and scaled an eco-friendly mother & baby accessories brand, from concept to production and an eventual exit in 2019. Led NPD, brand design, factory production in Asia, and built media visibility through PR and digital campaigns; established B2B partnerships and a strong marketplace presence.
Strategic Growth Consultant specialising in marketing & sales strategy, focused on creating structured, results-driven brand and business plans. Combines strategic expertise with data-driven insights to propose, project-manage and execute campaigns that deliver sustainable growth aligned with business objectives. Provides hands-on mentorship for business model optimization and market positioning, and leads strategic digital content creation, campaigns, and workshops.
Independent advisory practice supporting FMCG, F&B, Healthcare and Lifestyle brands on category development, commercial strategy and capability building. Partners with start-ups, scale-ups and established organizations to drive category growth, optimise retail execution and build high-performing teams. Built a diverse client base spanning entrepreneurial ventures to £100m+ brands, delivering measurable growth of up to 500% in revenue through clear strategy, brand focus and executional discipline.
Education· 7
Certifications and awards· 5
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