Available to hire
I am a strategic marketing professional with over 15 years of experience driving brand visibility, media engagement, and global PR across investment firms and creative agencies. I excel at merging storytelling with data analytics to craft campaigns that captivate audiences and convert leads. My MBA education and global experiences have helped me develop proven excellence in leading cross-functional teams and managing multimillion-dollar marketing initiatives.
I’ve led and executed comprehensive marketing strategies, developed compelling content, managed global PR and crisis communications, and optimized social media campaigns for various brands. I am highly skilled in budget management, campaign performance analysis, and stakeholder collaboration while consistently delivering cost-effective marketing solutions that strengthen brand presence worldwide.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Director of Media & Press Relations at Pritt Investment Partners
January 1, 2021 - PresentOversaw the creation and enhancement of partner brands, ensuring alignment with their values, vision, and target audience. Developed and implemented comprehensive marketing strategies to increase brand awareness, engagement, and market share. Produced compelling promotional materials including digital content, brochures, videos, and advertisements tailored to partner brand goals. Managed social media campaigns, optimized content across platforms for engagement and brand consistency. Handled global PR management by writing, editing, and distributing news articles to worldwide media outlets, ensuring positive brand visibility. Coordinated campaigns through stakeholder collaboration, and tracked effectiveness of marketing and PR efforts using data. Managed crisis communication to mitigate negative publicity and maintained global brand reputation. Oversaw timely and relevant content calendars across channels and allocated/manage budgets for marketing, social media, and PR initiatives.
Campaigns Manager (Digital) at Talkeffective Media Agency, Dubai, AE
February 29, 2020 - July 25, 2025Created engaging web and social media pages. Managed content across platforms like Google, Facebook, Instagram, Twitter, and Snapchat. Designed campaigns and engaged social media traffic. Applied proven expertise in SEO, Google AdWords, and PPC. Managed multiple client accounts, maintaining updated records of social engagement. Strategized campaigns based on social data. Created compelling artworks and defined uniform design strategy. Tracked KPI lists and reporting through CRM software.
Manager, Brand Strategy & Media Buying at Kenz - Universal Media, Dubai, AE
June 30, 2016 - July 25, 2025Developed key brand market analytics. Drew, constructed and communicated brand strategies. Defined brand repositioning strategies and key market tactics for clients. Designed key communication messages, wrote PR articles, and maintained healthy relationships with media professionals. Defined core objectives of media projects and acted as a driving force for implementing brand strategies. Negotiated best rates for TV, Radio, Newspaper, Magazine and outdoor media. Wrote effective media plans to reach core objectives. Segregated target audiences for client mediums. Managed large budget campaigns professionally. Strived for best placements for adverts and ensured clients got the best time slots. Managed large scale printing, branding items, and brand collaterals.
Marketing Officer at SZABIST Dubai, Dubai, AE
December 31, 2011 - July 25, 2025Developed advertising opportunities including placing adverts in national, regional and specialist publications and on radio. Managed marketing materials production including leaflets, posters, and flyers involving writing and proofreading. Arranged effective distribution of marketing materials. Organized and attended events and exhibitions. Conducted market research and customer surveys to assess demand, brand positioning, and awareness. Evaluated marketing campaigns and monitored competitor activity. Analyzed pricing positions contributing to long term marketing plans and managed budgets.
Financial Services Associate at Excel Financial Services, Karachi, PK
June 30, 2007 - July 25, 2025Serviced insurance, banking and investment needs of clients/customers. Solicited new customers through approved techniques and methods. Developed insurance, banking and investment programs and regularly made sales presentations for a broad range of products. Sold insurance, banking, and investment products to new customers and proposed suitable products based on clients' needs and ability to pay.
Director of Media & Press Relations at Pritt Investment Partners
January 1, 2021 - PresentOversaw creation and enhancement of partner brands ensuring alignment with values, vision, and target audience. Developed and implemented comprehensive marketing strategies to increase brand awareness, engagement, and market share. Produced promotional content including digital materials, brochures, videos, and advertisements tailored to partner goals. Planned, executed, and monitored social media campaigns optimizing for engagement and brand consistency. Designed and executed targeted email marketing campaigns using HubSpot, MailChimp, and Constant Contact. Managed global PR by writing and distributing news articles worldwide, ensuring positive brand visibility and messaging alignment. Coordinated with internal teams, external partners, and media to maintain consistent messaging. Tracked and analyzed marketing, social media, and PR performance to refine strategies. Managed crisis communication to mitigate negative publicity and maintain brand reputation globally. Oversaw content calen
Campaigns Manager (Digital) at Talkeffective Media Agency
February 1, 2020 - August 6, 2025Created engaging web and social media pages. Wrote, created, and managed content across platforms like Google, Facebook, Instagram, Twitter, and Snapchat. Designed campaigns and engaged with social media traffic. Demonstrated expertise in SEO, Google AdWords, and PPC. Managed multiple client accounts and maintained records of social engagement. Strategized campaigns based on engagement data. Created compelling artworks and defined uniform design strategy. Tracked KPIs and reported through CRM software.
Manager, Brand Strategy & Media Buying at Kenz - Universal Media
June 1, 2016 - August 6, 2025Developed key brand market analytics. Constructed and communicated brand strategies. Defined brand repositioning strategies and key market tactics for clients. Designed key communication messages, wrote articles for PR, and maintained healthy relationships with media professionals. Defined core objectives of media projects and acted as driving force for implementing brand strategies. Bought and negotiated best rates for TV, radio, newspaper, magazine, and outdoor placements. Wrote effective media plans that acted as means to reach core objectives. Segregated target audience for each medium for client understanding. Managed big budget campaigns professionally. Strived for best ad placements and ensured best time slots. Managed large-scale printing, branding items, and brand collaterals.
Marketing Officer at SZABIST Dubai
December 1, 2011 - August 6, 2025Developed advertising opportunities including placing adverts in national, regional and specialist publications or radio depending on campaigns. Managed production of marketing materials including leaflets, posters, and flyers, involving writing, proofreading copy, and liaising with designers and printers. Arranged distribution of marketing materials. Organized and attended events and exhibitions. Conducted market research and customer surveys to assess demand, brand positioning, and awareness. Evaluated marketing campaigns and monitored competitor activity. Analyzed pricing positions, contributed to long-term marketing plans and strategies, and managed budgets.
Financial Services Associate at Excel Financial Services
June 1, 2007 - August 6, 2025Serviced insurance, banking, and/or investment needs of clients/customers. Solicited new customers through approved techniques and methods. Developed insurance, banking, and investment programs and regularly made sales presentations for a broad range of contracts and products. Sold insurance, banking, and/or investment products to new customers. Proposed products most suitable to clients'/customers' needs and payment ability.
Education
MBA at IBA, University of Sindh
March 1, 2006 - March 31, 2007BBA at IBA, University of Sindh
January 1, 2002 - December 31, 2006MBA at IBA, University of Sindh
March 1, 2006 - March 1, 2007BBA at IBA, University of Sindh
January 1, 2002 - January 1, 2006Qualifications
Industry Experience
Media & Entertainment, Financial Services, Professional Services, Consumer Goods, Retail
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