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I am a seasoned marketing expert with a global perspective, delivering impactful results for top brands like FOX, National Geographic, and Adidas. My strategic and leadership expertise, refined through collaborations with Oracle, Invesco, and HSBC, seamlessly integrates creativity with data-driven insights. I am fluent in Mandarin, have intermediate Cantonese skills, and basic French and Spanish. My cultural adaptability has enabled me to excel in diverse international environments. Over the years, I've led teams and built programs that have driven significant growth in social media presence, revenue, and brand engagement. I love launching creative campaigns, building partnerships, and scaling brands globally, always mixing creativity with the power of data to achieve the best results.…I am a seasoned marketing expert with a global perspective, delivering impactful results for top brands like FOX, National Geographic, and Adidas. My strategic and leadership expertise, refined through collaborations with Oracle, Invesco, and HSBC, seamlessly integrates creativity with data-driven insights. I am fluent in Mandarin, have intermediate Cantonese skills, and basic French and Spanish. My cultural adaptability has enabled me to excel in diverse international environments. Over the years, I've led teams and built programs that have driven significant growth in social media presence, revenue, and brand engagement. I love launching creative campaigns, building partnerships, and scaling brands globally, always mixing creativity with the power of data to achieve the best results.

Graham Becker

Creative Director, Marketing Strategist, Brand Strategist, +4

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I am a seasoned marketing expert with a global perspective, delivering impactful results for top brands like FOX, National Geographic, and Adidas. My strategic and leadership expertise, refined through collaborations with Oracle, Invesco, and HSBC, seamlessly integrates creativity with data-driven insights. I am fluent in Mandarin, have intermediate Cantonese skills, and basic French and Spanish. My cultural adaptability has enabled me to excel in diverse international environments. Over the years, I've led teams and built programs that have driven significant growth in social media presence, revenue, and brand engagement. I love launching creative campaigns, building partnerships, and scaling brands globally, always mixing creativity with the power of data to achieve the best results.…I am a seasoned marketing expert with a global perspective, delivering impactful results for top brands like FOX, National Geographic, and Adidas. My strategic and leadership expertise, refined through collaborations with Oracle, Invesco, and HSBC, seamlessly integrates creativity with data-driven insights. I am fluent in Mandarin, have intermediate Cantonese skills, and basic French and Spanish. My cultural adaptability has enabled me to excel in diverse international environments. Over the years, I've led teams and built programs that have driven significant growth in social media presence, revenue, and brand engagement. I love launching creative campaigns, building partnerships, and scaling brands globally, always mixing creativity with the power of data to achieve the best results.

Available to hire

I am a seasoned marketing expert with a global perspective, delivering impactful results for top brands like FOX, National Geographic, and Adidas. My strategic and leadership expertise, refined through collaborations with Oracle, Invesco, and HSBC, seamlessly integrates creativity with data-driven insights. I am fluent in Mandarin, have intermediate Cantonese skills, and basic French and Spanish. My cultural adaptability has enabled me to excel in diverse international environments.

Over the years, I’ve led teams and built programs that have driven significant growth in social media presence, revenue, and brand engagement. I love launching creative campaigns, building partnerships, and scaling brands globally, always mixing creativity with the power of data to achieve the best results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Beginner

Spanish; Castilian

Beginner

Work Experience

HEAD OF MARKETING & SOCIAL at CHAMELO

November 1, 2024 - Present

Launched 1 product per month via integrated social-focused campaigns. Grew social accounts from 65k+ to 160k+ in 4 months. Managed a 10+ global team and multiple agencies. Built influencer seeding and content programs using Aspire and Story Clash. Created a creator affiliate program generating 10k+ monthly. Restructured email marketing to triple revenue and double subscribers. Built athlete ambassador program signing 3 professional athletes. Managed PR strategy and US-based PR team securing 30+ pieces at CES.

FOUNDER / HEAD OF MARKETING & PRODUCT at CAPITAL.P

July 31, 2024 - July 25, 2025

Recognized and leveraged content creators' market impacts and networks. Hired top executives focused on brand, product, and marketing. Raised capital supporting company growth and stability. Built a strong, successful team for sustained progress. Boosted product awareness through global marketing onboarding 10k+ users. Led product building and licensing. Executed strategic exit by divesting majority stake successfully.

HEAD OF MARKETING at FUSANG & BLOCK TREE

July 31, 2023 - July 25, 2025

Created Fusang's Block Tree and Token Bridge brands for the token economy framework. Boosted Fusang's brand profile through strategic marketing and communications. Led high-performing marketing team driving innovation and promotional excellence. Increased user engagement via social channels onboarding 15k+ users. Built marketing strategy plans based on own brand matrix strategy process. Crafted thought leadership and SEO-based marketing strategies. Developed token framework for marketing distribution and activations.

HEAD OF CREATIVE at FUSANG & BLOCK TREE

January 1, 2023 - July 25, 2025

Led creative strategies elevating digital ID at Fusang and Block Tree. Conceptualized and designed Block Tree brand and wealth management. Increased digital brand engagement through innovative marketing campaigns. Drove digital asset sector growth with data-driven creative direction and execution. Implemented data-driven SEO campaigns to boost traffic and create SEO-based content. Created thought leadership campaigns including video content and podcasts. Increased brand engagement via innovative multi-channel marketing campaigns.

CREATIVE DIRECTOR / DIGITAL/ CAMPAIGNS at GOLIN IPG

January 1, 2021 - July 25, 2025

Built and led creative team serving top IPG agencies enhancing campaigns. Pioneered innovative campaigns transforming brand storytelling. Executed creative vision for major brands aligning with market goals. Fostered collaborative culture driving team performance. Coordinated with digital team to create briefs and understand creative requirements. Built data-first driven creative campaigns for clients including Pernod Ricard, L'Oreal, Hyatt, HSBC, FOX, National Geographic, Wrangler, Invesco, Oracle, Toyota, and more.

CREATIVE DIRECTOR at NEWSEED CONSULTING

January 1, 2017 - July 25, 2025

Enhanced client engagement via innovative campaigns. Boosted brand visibility for clients such as Reliance, Zara, Pizza Express, Swire, and H&M. Led high-profile brand initiatives for top-tier clients. Improved both internal and external engagement.

STUDIO LEAD / HEAD OF DIGITAL MARKETING AND BRAND at BEKCREO STUDIOS

January 1, 2017 - July 25, 2025

Closed deals with premier brands like Adidas, Nike, and Converse. Negotiated contracts with top-tier clients including Dough Bros and Piccolo. Secured high-profile projects such as BitLab Games and Clockenflap.

CREATIVE DIRECTOR / CONSULTANT at BUD-ON STUDIOS

January 1, 2013 - July 25, 2025

Delivered tailored solutions for top-tier businesses. Managed clients like Jones Lang LaSalle, Colliers, and Native Union. Enhanced sales for various Hong Kong restaurant groups.

JOURNALIST at NECESCITY MEN’S MAGAZINE

January 1, 2012 - July 25, 2025

Crafted brand-aligned articles and engaging feature stories. Conducted high-value interviews following editorial guidelines.

SENIOR DESIGNER at NECESCITY MEN’S MAGAZINE

January 1, 2012 - July 25, 2025

Orchestrated full website design. Created engaging newsletter content. Enhanced user experience and retention. Increased web traffic and sales.

Head of Marketing & Social at Chamelo

November 1, 2024 - Present

Launching 1 product per month through integrated social focused campaigns. Grew social accounts from 65k+ to 160k+ in 4 months. Managed a 10+ global team and multiple agencies. Built the influencer seeding and content program using Aspire and Story Clash. Established a creator affiliate program netting 10k+ per month. Restructured email marketing to triple revenue and double subscribers. Built athlete ambassador program and signed 3 professional athletes. Managed PR strategy and US based PR team gaining 30+ pieces at CES.

Founder / Head of Marketing & Product at Capital.P

July 31, 2024 - July 25, 2025

Recognized and leveraged content creators’ market impacts and networks. Hired top executives to focus on brand, product, and marketing. Raised capital ensuring company growth and stability. Built a strong, successful team for sustained progress. Boosted product awareness through global marketing onboarding 10k+ users. Led product building and licensing. Executed strategic exit by divesting majority stake successfully.

Head of Marketing at Fusang & Block Tree

July 31, 2023 - July 25, 2025

Created Fusang’s Block Tree and Token Bridge brands for token economy framework. Boosted Fusang’s brand profile via strategic marketing and communications. Led a high-performing marketing team, driving innovation and promotional excellence. Increased user engagement through social channels onboarding 15k+ users. Built marketing strategy plans based on personal brand matrix strategy process. Crafted thought leadership and SEO-based marketing strategies. Developed token framework for marketing distribution and activations.

Head of Creative at Fusang & Block Tree

January 31, 2023 - July 25, 2025

Spearheaded creative strategies, elevating digital ID at Fusang and Block Tree. Conceptualized and designed Block Tree brand and wealth management. Increased digital brand engagement through innovative marketing campaigns. Drove digital asset sector growth with data-driven creative direction and execution. Led data-driven SEO campaigns to boost traffic and create content based on SEO results. Created thought leadership campaigns including video content and podcasts. Increased brand engagement via innovative multi-channel marketing campaigns.

Creative Director / Digital / Campaigns at Golin IPG

January 31, 2021 - July 25, 2025

Built and led creative team serving top IPG agencies, enhancing campaigns. Pioneered innovative campaigns at Golin, transforming brand storytelling. Executed creative vision for major brands, ensuring alignment with market goals. Fostered a collaborative culture, driving exceptional team performance. Worked with digital team to create briefs and understand creative requests. Built data-first driven creative campaigns for brands including Pernod Ricard, L'Oreal, Hyatt, HSBC, FOX, National Geographic, Wrangler, Invesco, Oracle, Toyota, and many more.

Creative Director at Newseed Consulting

January 31, 2017 - July 25, 2025

Studio Lead / Head of Digital Marketing and Brand at BekCreo Studios

January 31, 2017 - July 25, 2025

Closed deals with premier brands including Adidas, Nike, Converse. Negotiated contracts with top-tier clients such as Dough Bros and Piccolo. Secured high-profile projects including BitLab Games and Clockenflap.

Creative Director / Consultant at Bud-On Studios

January 31, 2013 - July 25, 2025

Delivered tailored solutions for top-tier businesses. Managed clients including Jones Lang LaSalle, Colliers, and Native Union. Enhanced sales for various Hong Kong restaurant groups.

Journalist at Necessity Men’s Magazine

January 31, 2012 - July 25, 2025

Crafted brand-aligned articles, created engaging feature stories, conducted high-value interviews, and adhered to editorial guidelines.

Senior Designer at Necessity Men’s Magazine

January 31, 2012 - July 25, 2025

Orchestrated full website design, crafted engaging newsletter content, enhanced user experience and retention, and drove increased web traffic and sales.