Hi, I'm Karina Perez, an experienced marketing specialist with over 10 years of expertise working with businesses across Latin America, Canada, and the U.S. I have a passion for developing tailored marketing strategies that boost brand visibility and drive demand through creative events and compelling content. I love collaborating closely with clients to align marketing strategies with business goals, crafting engaging digital campaigns, and managing memorable events that connect with audiences and generate results.

Karina Perez

Hi, I'm Karina Perez, an experienced marketing specialist with over 10 years of expertise working with businesses across Latin America, Canada, and the U.S. I have a passion for developing tailored marketing strategies that boost brand visibility and drive demand through creative events and compelling content. I love collaborating closely with clients to align marketing strategies with business goals, crafting engaging digital campaigns, and managing memorable events that connect with audiences and generate results.

Available to hire

Hi, I’m Karina Perez, an experienced marketing specialist with over 10 years of expertise working with businesses across Latin America, Canada, and the U.S. I have a passion for developing tailored marketing strategies that boost brand visibility and drive demand through creative events and compelling content.

I love collaborating closely with clients to align marketing strategies with business goals, crafting engaging digital campaigns, and managing memorable events that connect with audiences and generate results.

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Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent
French
Advanced

Work Experience

External Marketing and Events Consultant
January 1, 2020 - Present
Collaborated closely with clients to develop and execute strategies aligned with business objectives and create detailed marketing plans and manage social media. Excel in crafting compelling content, developing digital marketing initiatives and managing events. Clients include: TFO Canada, Greet Solutions, Computer Solutions East, Expand Force, Business IT, Corporación Favorita.
Marketing and Events Coordinator at Microsoft Latam
December 31, 2020 - July 25, 2025
Executed marketing campaigns and events including social media, email, paid media, and organic channels. Handled event logistics, including budgeting, travel arrangements, and on-site coordination. Coordinated international C-Level in person and virtual events. Tailored product content and oversaw online advertising.
Product Coordinator at Diners Club
December 31, 2014 - July 25, 2025
Developed the marketing strategy aimed at increasing market share. Coordinated digital marketing campaigns, including videos, emailing, and social media initiatives. Implemented loyalty programs and managed in person events. Successfully managed the marketing budget while analyzing marketing trends.
Marketing Coordinator at Microsoft
December 31, 2012 - July 25, 2025
Managed marketing campaigns and events in Canada, South and Central America, overseeing the organization of large-scale, medium and small events. Led the creation and review of promotional and product communications, developing impactful strategies to reach partners and customers. Successfully managed the annual marketing budget and conducted analysis of campaigns.

Education

MBA Marketing at Laval University
January 1, 2004 - December 31, 2004
Business B.A. at UIDE
January 1, 2001 - December 31, 2001
International Business B.A. at PUCE
January 1, 1999 - December 31, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Financial Services, Computers & Electronics, Retail