I'm a creative and results-oriented marketing professional with experience in digital strategy, social media management, and graphic design, with a focus on tourism and hospitality. I love turning ideas into tangible campaigns that connect with people and deliver measurable results. I'm passionate about digital communication, brand identity, and collaborative project development. I'm seeking new opportunities in marketing, content creation, or creative support roles where I can contribute with a strategic and human-centered approach.

Laura Rodríguez Uribe

I'm a creative and results-oriented marketing professional with experience in digital strategy, social media management, and graphic design, with a focus on tourism and hospitality. I love turning ideas into tangible campaigns that connect with people and deliver measurable results. I'm passionate about digital communication, brand identity, and collaborative project development. I'm seeking new opportunities in marketing, content creation, or creative support roles where I can contribute with a strategic and human-centered approach.

Available to hire

I’m a creative and results-oriented marketing professional with experience in digital strategy, social media management, and graphic design, with a focus on tourism and hospitality. I love turning ideas into tangible campaigns that connect with people and deliver measurable results.

I’m passionate about digital communication, brand identity, and collaborative project development. I’m seeking new opportunities in marketing, content creation, or creative support roles where I can contribute with a strategic and human-centered approach.

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Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Senior Social Media Content Creator at Hotels Decamerón / Multivacaciones – Colombia
June 1, 2024 - June 1, 2025
Led social media across multiple LATAM markets, designing creatives and Reels, and coordinating cross‑functional teams to deliver campaigns. Analyzed performance metrics to optimize content strategy, resulting in increased reach, engagement, and follower growth. Produced over 100 videos and visual assets tailored to brand voice and regional markets, while ensuring alignment with client objectives and brand guidelines.
Account Executive at MullenLowe – Colombia
August 1, 2023 - June 1, 2024
Managed client requests, scoped campaigns, and ensured timely delivery of creative assets. Coordinated multidisciplinary teams (creative, design, media, and analytics) and maintained CRM updates to track project status and client feedback.
Junior Art Director at MullenLowe – Colombia
December 1, 2020 - August 1, 2023
Designed digital and printed marketing materials; contributed to concept development and visual storytelling. Collaborated with senior art directors and copywriters to deliver cohesive campaigns and updated websites and landing pages as needed.
Graphic Designer at Hotels Decamerón – Colombia
October 1, 2018 - March 1, 2019
Created digital and printed marketing materials for local clients; produced websites, landing pages, and video content tailored to brand needs. Collaborated with marketing teams to ensure visuals aligned with brand guidelines and campaign goals.
Senior Social Media Content Creator at Hoteles Decamerón / Multivacaciones – Colombia
June 1, 2024 - June 1, 2025
Developed and executed social media content strategies for hospitality brands; produced over 100 videos and visual pieces; grew followers by 40% and engagement by 30% within six months.
Junior Art Director at Mullen Lowe – Colombia
December 1, 2020 - August 31, 2023
Supported art direction for campaigns; collaborated with designers, copywriters, and strategists to produce effective visuals.
Graphic Designer at Hoteles Decamerón – Colombia
October 1, 2018 - March 31, 2019
Designed marketing materials (digital and print) and contributed to campaign visuals.
Freelance Graphic Designer & Content Creator at Freelance – Colombia
January 1, 2018 - December 31, 2020
Created brand assets, websites, landing pages, and video content; managed social media content and scheduling for small businesses.

Education

Bachelor's Degree in Digital Advertising and Marketing at Universidad Internacional de La Rioja (UNIR)
January 1, 2020 - January 1, 2024
Diploma in 21st Century Skills at Universidad Externado de Colombia
January 1, 2025 - December 23, 2025
Diploma in Shared Vacation Sales at Universidad Externado de Colombia
January 1, 2024 - January 1, 2024
English Program at Greenwich College
January 1, 2025 - December 23, 2025
Multimedia Production Technician at SENA
January 1, 2017 - January 1, 2019
Digital Prepress Technician at SENA
January 1, 2015 - January 1, 2016
Bachelor's Degree in Digital Advertising and Marketing at Universidad Internacional de La Rioja (UNIR)
January 1, 2020 - January 1, 2024
Diploma in Shared Vacation Sales Management at Universidad El Externado – Colombia
January 1, 2024 - January 1, 2024
Diploma in 21st Century Skills at Universidad El Externado – Colombia
January 1, 2025 - January 1, 2025

Qualifications

Diploma in 21st Century Skills
January 1, 2025 - December 23, 2025
Diploma in Shared Vacation Sales
January 1, 2024 - January 1, 2024
Multimedia Production Technician
January 1, 2017 - January 1, 2019
Digital Prepress Technician
January 1, 2015 - January 1, 2016
Diploma in Shared Vacation Sales Management
January 1, 2024 - January 1, 2024
Diploma in 21st Century Skills
January 1, 2025 - January 1, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Education