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I’m Sérgio Montandon, a Senior Designer and Illustrator with over 20 years of experience in visual storytelling and brand building. I specialize in creating cohesive visual systems that transform complex narratives into engaging, high-impact artwork—from premium packaging to digital media. I have a deep passion for digital illustration (Adobe Illustrator/Procreate) and a proven track record of developing unique visual identities. My expertise lies in translating brand values into compelling 'cartoon-style' aesthetics that resonate with specific audiences. With a strong background in the lifestyle and beverage sectors, I understand how to use illustration not just as art, but as a strategic tool to debunk myths, communicate quality, and build community on platforms like Instagram. I thrive on creative collaboration and independent execution, ensuring every deliverable—from the first sketch to the final digital asset—is print-ready, pixel-perfect, and perfectly aligned with the brand’s mission to connect markets through craft beer.…I’m Sérgio Montandon, a Senior Designer and Illustrator with over 20 years of experience in visual storytelling and brand building. I specialize in creating cohesive visual systems that transform complex narratives into engaging, high-impact artwork—from premium packaging to digital media. I have a deep passion for digital illustration (Adobe Illustrator/Procreate) and a proven track record of developing unique visual identities. My expertise lies in translating brand values into compelling 'cartoon-style' aesthetics that resonate with specific audiences. With a strong background in the lifestyle and beverage sectors, I understand how to use illustration not just as art, but as a strategic tool to debunk myths, communicate quality, and build community on platforms like Instagram. I thrive on creative collaboration and independent execution, ensuring every deliverable—from the first sketch to the final digital asset—is print-ready, pixel-perfect, and perfectly aligned with the brand’s mission to connect markets through craft beer.

Sérgio Montandon

Graphic Designer, Illustrator, Art Director, +4

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I’m Sérgio Montandon, a Senior Designer and Illustrator with over 20 years of experience in visual storytelling and brand building. I specialize in creating cohesive visual systems that transform complex narratives into engaging, high-impact artwork—from premium packaging to digital media. I have a deep passion for digital illustration (Adobe Illustrator/Procreate) and a proven track record of developing unique visual identities. My expertise lies in translating brand values into compelling 'cartoon-style' aesthetics that resonate with specific audiences. With a strong background in the lifestyle and beverage sectors, I understand how to use illustration not just as art, but as a strategic tool to debunk myths, communicate quality, and build community on platforms like Instagram. I thrive on creative collaboration and independent execution, ensuring every deliverable—from the first sketch to the final digital asset—is print-ready, pixel-perfect, and perfectly aligned with the brand’s mission to connect markets through craft beer.…I’m Sérgio Montandon, a Senior Designer and Illustrator with over 20 years of experience in visual storytelling and brand building. I specialize in creating cohesive visual systems that transform complex narratives into engaging, high-impact artwork—from premium packaging to digital media. I have a deep passion for digital illustration (Adobe Illustrator/Procreate) and a proven track record of developing unique visual identities. My expertise lies in translating brand values into compelling 'cartoon-style' aesthetics that resonate with specific audiences. With a strong background in the lifestyle and beverage sectors, I understand how to use illustration not just as art, but as a strategic tool to debunk myths, communicate quality, and build community on platforms like Instagram. I thrive on creative collaboration and independent execution, ensuring every deliverable—from the first sketch to the final digital asset—is print-ready, pixel-perfect, and perfectly aligned with the brand’s mission to connect markets through craft beer.

Available to hire

I’m Sérgio Montandon, a Senior Designer and Illustrator with over 20 years of experience in visual storytelling and brand building. I specialize in creating cohesive visual systems that transform complex narratives into engaging, high-impact artwork—from premium packaging to digital media.

I have a deep passion for digital illustration (Adobe Illustrator/Procreate) and a proven track record of developing unique visual identities. My expertise lies in translating brand values into compelling ‘cartoon-style’ aesthetics that resonate with specific audiences. With a strong background in the lifestyle and beverage sectors, I understand how to use illustration not just as art, but as a strategic tool to debunk myths, communicate quality, and build community on platforms like Instagram.

I thrive on creative collaboration and independent execution, ensuring every deliverable—from the first sketch to the final digital asset—is print-ready, pixel-perfect, and perfectly aligned with the brand’s mission to connect markets through craft beer.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Watercolour Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Senior Art Director at Esquerda Design, São Paulo

December 31, 2010 - July 26, 2025

Designed scenography for notable Brazilian brands, companies, shopping malls, and product launch events. Redesigned the logo, mascot, packaging, and created all sales materials for a toilet paper product distributed throughout Brazil. Created CD covers for a record company, increasing sales for several artists and reaching thousands.

Freelance Graphic Designer & Visual Strategist at Self-Employed / Freelance (Remote)

January 1, 2010 - Present

Designed brand identities, marketing visuals, and packaging for wellness, real estate, cosmetics, and consumer goods sectors. Delivered cross-platform assets including landing pages, emails, banners, and print-ready materials for marketing and events. Finalized dieline-based packaging designs, ensuring alignment with print production standards and premium aesthetics. Translated abstract concepts into cohesive visual stories, integrating layout, typography, and color strategy. Collaborated with marketing, commercial, and product teams to develop campaigns across digital and physical channels. Managed multiple projects concurrently in remote-first environments, ensuring timely and accurate execution.

Senior Art Director at Esquerda Design

January 1, 2010 - October 22, 2025

Led creative initiatives for branding, event visuals, packaging, and campaigns for national clients; oversaw print production and dieline integration for packaging. Created marketing materials for cultural and entertainment projects with strong visual storytelling.

Freelance Graphic Designer & Visual Strategist at Freelance

January 1, 2010 - Present

Designed brand identities, marketing visuals, and packaging for clients across wellness, real estate, cosmetics, and consumer goods sectors. Delivered cross-platform assets including landing pages, emails, banners, and print-ready materials for marketing and events. Finalized dieline-based packaging designs, ensuring alignment with print production standards and premium aesthetics. Translated abstract concepts into cohesive visual stories through layout, typography, and color strategy. Collaborated with marketing, commercial, and product teams to develop campaigns across digital and physical channels. Managed multiple projects concurrently in remote-first environments.

Freelancer Graphic Designer and Illustrator

January 1, 2010 - Present

Designed packaging labels, logos, and visual identity for an organic sauces brand, improving results exponentially. Developed landing pages in WordPress for realtors, building companies, and digital products, significantly boosting sales. Created traditional watercolor illustrations for book covers. Developed logos and visual identity for various companies, products, and professionals across different areas.

Senior Art Director at Esquerda Design

January 1, 2008 - January 1, 2010

Led creative initiatives for branding, event visuals, packaging, and campaigns for national clients across diverse industries. Oversaw print production and dieline integration for packaging solutions with a focus on finish quality and visual hierarchy. Created marketing materials for cultural and entertainment projects with strong visual storytelling components.

Graphic Designer in Communication Management at Brazil National Treasury

December 31, 2007 - July 26, 2025

Responsible for internal communication. Diagrammed booklets on direct treasury distributed to hundreds of people.

Graphic Designer at National Treasury of Brazil

January 1, 2007 - October 22, 2025

Developed institutional publications, reports, and internal communications with emphasis on consistency and clarity; adhered to government standards while delivering accessible designs.