Hi, I'm Aira Rashid, a passionate marketing professional with a strong focus on digital and brand marketing. I have experience working with sales agencies and supporting marketing initiatives across various platforms. I enjoy creating content strategies and managing campaigns that engage audiences and strengthen brand presence. Alongside my practical experience, I hold an Honours Bachelor of Commerce in Marketing from York University. I love staying up to date on affiliate marketing trends and analytics, and I'm always excited to bring creativity and strategic thinking into my work. When I'm not working, you might find me mentoring peers, playing squash, or exploring new countries across different continents.

Aira Rashid

Hi, I'm Aira Rashid, a passionate marketing professional with a strong focus on digital and brand marketing. I have experience working with sales agencies and supporting marketing initiatives across various platforms. I enjoy creating content strategies and managing campaigns that engage audiences and strengthen brand presence. Alongside my practical experience, I hold an Honours Bachelor of Commerce in Marketing from York University. I love staying up to date on affiliate marketing trends and analytics, and I'm always excited to bring creativity and strategic thinking into my work. When I'm not working, you might find me mentoring peers, playing squash, or exploring new countries across different continents.

Available to hire

Hi, I’m Aira Rashid, a passionate marketing professional with a strong focus on digital and brand marketing. I have experience working with sales agencies and supporting marketing initiatives across various platforms. I enjoy creating content strategies and managing campaigns that engage audiences and strengthen brand presence.

Alongside my practical experience, I hold an Honours Bachelor of Commerce in Marketing from York University. I love staying up to date on affiliate marketing trends and analytics, and I’m always excited to bring creativity and strategic thinking into my work. When I’m not working, you might find me mentoring peers, playing squash, or exploring new countries across different continents.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Client Engagement Specialist at Kaizen Sales Agency
June 30, 2025 - July 26, 2025
Delivered customer-focused sales presentations to promote hospitality and lifestyle products, consistently meeting and exceeding sales targets in high-traffic environments. Strengthened brand awareness and improved customer engagement by clearly communicating product value, aligning messaging with marketing objectives and client branding goals.
Digital Marketing and Event Support Trainee at McDonald’s (Middle East)
January 31, 2025 - July 26, 2025
Supported cross-functional marketing initiatives including content development, campaign performance tracking, and reporting. Assisted in optimizing customer engagement strategies through performance data analysis and KPI monitoring. Coordinated with internal teams on campaign timelines, improving workflow efficiency and on-time delivery. Drafted marketing materials and promotional content aligned with brand voice and campaign goals.

Education

BCom. Honours (Marketing) at York University
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Retail, Consumer Goods, Media & Entertainment, Professional Services