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I am an experienced fashion curator and merchandiser with a strong background in the apparel and textile industry. I currently lead ekadi as the business head, focusing on curating collections, managing vendor relationships, creative collaborations, and strategic partnerships. I am passionate about fostering innovation, creativity, and teamwork within my teams. Throughout my career, I have honed my skills in consumer mapping, product development, marketing strategies, and training. I also have a strong commitment to social responsibility, mentoring local artisans to help develop craft clusters. I enjoy creating impactful brand communications and leveraging digital marketing to support growth.…I am an experienced fashion curator and merchandiser with a strong background in the apparel and textile industry. I currently lead ekadi as the business head, focusing on curating collections, managing vendor relationships, creative collaborations, and strategic partnerships. I am passionate about fostering innovation, creativity, and teamwork within my teams. Throughout my career, I have honed my skills in consumer mapping, product development, marketing strategies, and training. I also have a strong commitment to social responsibility, mentoring local artisans to help develop craft clusters. I enjoy creating impactful brand communications and leveraging digital marketing to support growth.

Ekta Gupta

Merchandiser, Designer, Creative Director, +3

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I am an experienced fashion curator and merchandiser with a strong background in the apparel and textile industry. I currently lead ekadi as the business head, focusing on curating collections, managing vendor relationships, creative collaborations, and strategic partnerships. I am passionate about fostering innovation, creativity, and teamwork within my teams. Throughout my career, I have honed my skills in consumer mapping, product development, marketing strategies, and training. I also have a strong commitment to social responsibility, mentoring local artisans to help develop craft clusters. I enjoy creating impactful brand communications and leveraging digital marketing to support growth.…I am an experienced fashion curator and merchandiser with a strong background in the apparel and textile industry. I currently lead ekadi as the business head, focusing on curating collections, managing vendor relationships, creative collaborations, and strategic partnerships. I am passionate about fostering innovation, creativity, and teamwork within my teams. Throughout my career, I have honed my skills in consumer mapping, product development, marketing strategies, and training. I also have a strong commitment to social responsibility, mentoring local artisans to help develop craft clusters. I enjoy creating impactful brand communications and leveraging digital marketing to support growth.

Available to hire

I am an experienced fashion curator and merchandiser with a strong background in the apparel and textile industry. I currently lead ekadi as the business head, focusing on curating collections, managing vendor relationships, creative collaborations, and strategic partnerships. I am passionate about fostering innovation, creativity, and teamwork within my teams.

Throughout my career, I have honed my skills in consumer mapping, product development, marketing strategies, and training. I also have a strong commitment to social responsibility, mentoring local artisans to help develop craft clusters. I enjoy creating impactful brand communications and leveraging digital marketing to support growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Principal Designer and Business Head at EKADI, India

May 31, 2024 - July 26, 2025

Led curation and conceptualization of collections based on regional demographics for domestic and overseas markets. Planned, managed, and led retail events and brand collaborations. Negotiated terms of trade, margin share, and profitability with buyers. Forecasted demand, sales, and business plans aligning with brand vision. Handled assortment planning and ordering to optimize sales across online and offline channels. Led visual merchandising planning, styling, and concepts for shoots and editorials. Directed brand communication and social media marketing strategies. Oversaw website development and digital marketing teams to improve UI/UX. Trained and led high-performance cross-functional teams fostering innovation and creativity. Mentored and trained local women artisans to develop craft clusters as part of social responsibility initiatives.

Consultant at ANK ADVERTISING AGENCY, Dehradun India

November 1, 2022 - Present

Responsible for consumer mapping and market research for premium multi-designer stores and designers. Worked on website optimization, including consumer flow pattern, SEO report analysis, sales analysis, and category management. Planned and optimized campaigns on Meta and Google platforms. Developed brand communication strategies, including social media management and calendar planning.

Consultant at ANK Advertising Agency

November 1, 2022 - Present

Conducted consumer mapping and market research. Optimized website through consumer flow pattern analysis, SEO report analysis, and sales analysis. Planned and optimized digital campaigns on Meta and Google platforms. Developed brand communication strategies and social media management including calendar planning.

Principal Designer and Business Head at EKADI

June 1, 2018 - Present

Curating and conceptualising collections based on regional demographics for India and overseas markets. Planning, managing, and leading retail events and brand collaborations. Negotiating terms of trade, margin share, and profitability with buyers. Forecasting demand, sales, and forming business plans aligned with the brand's vision. Leading assortment planning, ordering, VM planning, styling, and brand communication through social media. Overseeing website development and leading online marketing teams to improve UI/UX. Training and leading cross-functional teams fostering innovation and creativity.

Guest Faculty at PEARL ACADEMY, New Delhi

February 28, 2018 - July 26, 2025

Conducted Shibori and Print design workshops for Bachelor of Textile Design and Interdisciplinary final year students. Mentored final year design students by guiding development of design collections including concepts, mood boards, prints, and surface textures. Provided inputs on fashion and merchandising trends and target market identification. Assisted in prototype and product line development.

Guest Faculty at PEARL Academy

February 28, 2018 - July 26, 2025

Conducted Shibori and print design workshops for Bachelor of Textile Design and Interdisciplinary final year students. Mentored final year textile design students in developing design collections, including concept development, mood boards, prints, surface textures, and prototype development based on fashion and merchandising trends.

Textile and Design Consultant at KHADI GRAMODYOG, Connaught Place, New Delhi

September 30, 2016 - July 26, 2025

Conducted consumer mapping and market research. Studied purchase patterns and quality assessment of procurement for existing product lines. Curated women's wear contemporary category and designed sizing and grading charts. Responsible for training tailoring units on grading charts, quality control standards, and packaging. Developed tech-packs and size charts to standardize production processes. Created detailed technical specs for production purposes. Documented craft projects and textile clusters.

Textile and Design Consultant at Khadi Gramodyog

September 30, 2016 - July 26, 2025

Conducted consumer mapping and market research. Assessed purchase patterns and quality of products. Curated women’s wear contemporary category including designing sizing and grading charts. Trained tailoring units on grading charts, quality control standards, and packaging. Developed tech-packs and size charts to standardize production and created detailed technical specifications. Documented craft projects and textile clusters.

Consultant Designer at J & SASHA, Dimapur, Nagaland

January 31, 2016 - July 26, 2025

Developed contemporary textile surfaces inspired by traditional Naga weave patterns, tribal motifs, and symbols. Assisted weaver clusters in developing textiles using mercerized cotton and wool yarns. Created weaver specification sheets and led cataloging and styling for product and campaign shoots.

Consultant Designer at J & SASHA

January 31, 2016 - July 26, 2025

Developed contemporary textile surfaces by studying traditional Naga weave patterns and tribal motifs. Assisted weaver clusters in textile development using mercerized cotton and wool yarns. Created weaver spec sheets and led cataloging and styling for product and campaign shoots.

Assistant Fashion Designer at MEENA BAZAAR, New Delhi

August 31, 2015 - July 26, 2025

Developed concepts and designed collections based on fashion and merchandising forecasts customized for the Indian domestic market. Assisted in developing size charts for multiple product categories, working with pattern masters on pattern drafting. Created detailed flat sketches and tech-packs to support production. Assisted assembling presentations and catalogs with merchandising teams, liaised with vendors. Planned inventory and designed social media and email content calendars. Led visual merchandising and trained store teams on maintenance of store displays.

Assistant Fashion Designer at Meena Bazaar

August 31, 2015 - July 26, 2025

Developed concepts and design collections based on fashion and merchandising forecasts adapted for Indian market. Assisted in size chart development and pattern drafts. Created detailed flat sketches and tech-packs for production. Assembled presentations and catalogs, liaised with vendors, and assisted in launching website campaigns. Planned inventory and managed content calendars for email and social media. Studied consumer purchase patterns and assisted merchandising team with store merchandise distribution. Led visual merchandising and store display training.

Consultant Print Design Artist at JB AND SONS, Noida, Uttar Pradesh

June 30, 2015 - July 26, 2025

Developed seasonal product lines by studying fashion and merchandising trends and buyer requirements. Created concepts, artworks, surface and textures for print design. Produced detailed technical sketches, fabric and trim sheets. Compiled seasonal product catalogs to create cohesive collections.

Consultant Print Design Artist at JB AND SONS

June 30, 2015 - July 26, 2025

Developed seasonal product lines by studying fashion and merchandising trends with buyer requirements. Created concepts, artworks, surface textures for print designs. Created detailed technical sketches, fabrics, and trim sheets. Compiled seasonal product catalogs to create cohesive collections.

Intern at UTSAV FASHION, New Delhi

June 30, 2013 - July 26, 2025

Assisted the team in curating in-house collections including moodboards and trend boards. Supported daily activities such as sourcing fabrics and trims. Helped plan promotions including website campaigns and emailers. Created flats and technical sketches and contributed to blog writing on Indian crafts and fashion.

Intern at Utsav Fashion

June 30, 2013 - July 26, 2025

Assisted in curating in-house collections including moodboards and trend boards. Supported daily activities such as sourcing fabrics and trims. Assisted in promotion planning, website campaigns, emailers, and content writing including blog posts about Indian crafts and fashion. Created flats and technical sketches.