I'm Michael Abt, a film and digital content director, producer, and videographer with an international track record and a passion for cinematic storytelling. I specialize in directing and producing high-end projects that move audiences, working across multiple languages and cultures to deliver standout visuals and compelling narratives. I excel at coordinating pre- and post-production, managing talent and crews, and guiding projects from concept development through final delivery while balancing budgets and schedules. I value win-win relationships across cultures and bring a hands-on, collaborative approach to every shoot.…

Michael Abt

I'm Michael Abt, a film and digital content director, producer, and videographer with an international track record and a passion for cinematic storytelling. I specialize in directing and producing high-end projects that move audiences, working across multiple languages and cultures to deliver standout visuals and compelling narratives. I excel at coordinating pre- and post-production, managing talent and crews, and guiding projects from concept development through final delivery while balancing budgets and schedules. I value win-win relationships across cultures and bring a hands-on, collaborative approach to every shoot.…

Available to hire

I’m Michael Abt, a film and digital content director, producer, and videographer with an international track record and a passion for cinematic storytelling. I specialize in directing and producing high-end projects that move audiences, working across multiple languages and cultures to deliver standout visuals and compelling narratives.

I excel at coordinating pre- and post-production, managing talent and crews, and guiding projects from concept development through final delivery while balancing budgets and schedules. I value win-win relationships across cultures and bring a hands-on, collaborative approach to every shoot.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Fluent
Portuguese
Fluent
German
Intermediate

Work Experience

Director, Global Commercials/Music Videos/Short Films
January 1, 2000 - Present
Determined project budgets to estimate and control overall project costs, working with budgets of $500k - $1M. Planned video shoots in studio and remotely by managing production through all stages to completion. Hired and guided producers and engineers in best story development practices and sound design concepts to encourage innovation in production technique. Delivered projects for reputable agencies such as McCann, Lowe, BBDO, DDB, Grey Lab, TBWA among others. Directed 300+ commercials for international clients including Coca-Cola, Pepsi, Sony Panasonic, Ford, Verizon, UNICEF, Amnesty International, and more. Collaborated with international stars including Ed Norton, Antonio Banderas, Salma Hayek. Led shooting on international locations in over 25 countries. Directed four short films that received festival selections and awards.
Director at Global Commercials/Music Videos/Short Films
January 1, 2000 - Present
Directed 300+ international commercials for agencies such as McCann, Lowe, BBDO, DDB, Grey Lab, TBWA, Euro RSCG, Global Hue, AtkinsLopezMarti, Publicis and We Believers. Determined project budgets and controlled costs with ranges from $500k to $1M, planning shoots in-studio and on location across more than 25 countries. Hired and guided producers and engineers in best story development practices and sound design to push innovation in production techniques. Collaborated with leading brands including Coca-Cola, Pepsi, Sony, Panasonic, Clorets, Aquana, Danone, Ford, Frito-Lay, Doritos, Bavaria, BBVA, BET, Gatorade, Verizon, Avianca Airlines, JP Morgan, Chase Bank, Nescafe, MasterCard, Colgate, Orange, Telcel, Nestlé, Vodafone, UNICEF, Amnesty International, Spectrum, and more. Worked with international stars such as Ed Norton, Antonio Banderas, Salma Hayek. Led shoots across major U.S. cities and 25+ countries. Directed four short films: ResCUE(?), 2003; The Americans, 2004; Welli & Cand

Education

Add your educational history here.

Qualifications

Member of the Directors Guild of America (D.G.A.)
January 1, 2004 - July 26, 2025
Film /Television Production & Videography
January 11, 2030 - March 4, 2026
Administration & Communication
January 11, 2030 - March 4, 2026
Member, Directors Guild of America (D.G.A.)
January 1, 2004 - March 4, 2026

Industry Experience

Media & Entertainment, Financial Services, Non-Profit Organization, Travel & Hospitality, Consumer Goods, Professional Services
    uniE608 Nescafé “Red Mug”
    A beautiful girl wakes up and gets her Nescafé coffee in her red mug before she plays her piano , suddenly his neighbor listens her music and starts directing the people of the block with her music tones filmdirector advert…
    uniE608 Medalla beer “Institutional”
    A cool dude shares his medalla beer with a pretty girl in a club , meanwhile we have a parallelism between him And the beer in the factory from Production to delivery filmdirector advert…
    uniE608 Coca Cola “Bakery”
    A cool dude walks in a busy bakery and buys 2 coca colas , one for him And another one for the busy vendor girl filmdirector advert…
    uniE608 The wire on BET “High Stakes”
    “The wire” main actors play pocker on the same table filmdirector advert…
    uniE608 Aquana Water “Tenis”
    2 players play on top a water court.…