I am a marketing and e-communication professional with over five years of experience in digital strategy and audience engagement. I specialize in content creation and social media management, and I have a passion for driving brand growth through innovative digital marketing campaigns. My experience ranges from developing strategic plans to managing marketing automation for personalized customer journeys. I take pride in delivering measurable results, such as increasing brand engagement by 30% and growing social media following substantially. I enjoy collaborating with teams, leveraging data-driven strategies, and continuously learning to stay ahead in the fast-paced digital marketing landscape.

Ahmed El Hawary

I am a marketing and e-communication professional with over five years of experience in digital strategy and audience engagement. I specialize in content creation and social media management, and I have a passion for driving brand growth through innovative digital marketing campaigns. My experience ranges from developing strategic plans to managing marketing automation for personalized customer journeys. I take pride in delivering measurable results, such as increasing brand engagement by 30% and growing social media following substantially. I enjoy collaborating with teams, leveraging data-driven strategies, and continuously learning to stay ahead in the fast-paced digital marketing landscape.

Available to hire

I am a marketing and e-communication professional with over five years of experience in digital strategy and audience engagement. I specialize in content creation and social media management, and I have a passion for driving brand growth through innovative digital marketing campaigns. My experience ranges from developing strategic plans to managing marketing automation for personalized customer journeys.

I take pride in delivering measurable results, such as increasing brand engagement by 30% and growing social media following substantially. I enjoy collaborating with teams, leveraging data-driven strategies, and continuously learning to stay ahead in the fast-paced digital marketing landscape.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Arabic
Fluent
English
Advanced

Work Experience

E-Communication & Marketing Manager at Cable Network Egypt - CNE
January 1, 2021 - Present
Developed and executed integrated digital communication strategies aligning with brand and business goals. Drove multichannel marketing campaigns across platforms like Meta, Google, and TikTok, enhancing brand awareness and conversions. Optimized website content for SEO performance and user experience. Led content creation across social media, email newsletters, landing pages, and paid ads. Oversaw paid media strategy focusing on budget allocation to maximize ROI and lead acquisition. Leveraged marketing automation tools for targeted campaigns and personalized customer journeys. Analyzed performance metrics using GA4, Meta Insights, and CRM reports to refine strategies.
Senior Digital Marketing Specialist at Cable Network Egypt - CNE
January 1, 2021 - July 26, 2025
Led and optimized SEO, PPC, and paid advertisement campaigns, increasing site traffic by 50% and maximizing ROI. Created content marketing strategies and developed projects that enhanced engagement rates and amplified brand exposure. Managed influencer collaborations alongside comprehensive market research to boost brand authority and consumer reach. Implemented and monitored email marketing campaigns, scaling efforts based on analytics to ensure high engagement. Analyzed and reported digital traffic and campaign performance using Google Analytics, providing insights to management and stakeholders. Conducted thorough market and competitor research to inform and adapt advertising strategies. Determined effective content and ad placements both online and offline to enhance consumer targeting and campaign efficacy.
Digital & Social Media Specialist at Cable Network Egypt - CNE
January 1, 2018 - July 26, 2025
Built and executed social media strategy through platform determination, company benchmarking, messaging, and audience identification. Generated, edited, published, and shared daily content to encourage community engagement. Set up and optimized company social media pages to increase visibility. Moderated user-generated content in line with community moderation policies. Created editorial calendars and content schedules. Continuously improved by analyzing social data, metrics, insights, and best practices. Collaborated with other departments to manage reputation and coordinate required actions.

Education

Diploma at Paris ESLSCA Business School
January 1, 2012 - December 31, 2013
Bachelor’s Degree at University Banha University
January 1, 1997 - December 31, 2003

Qualifications

Social & Digital Media Marketing Certificate
January 11, 2030 - July 26, 2025
Facebook Blueprint Certification
January 1, 2018 - December 31, 2018
Content Marketing Certification
January 1, 2021 - December 31, 2021
Google Ads Certification
January 1, 2019 - December 31, 2019

Industry Experience

Media & Entertainment, Telecommunications, Retail, Travel & Hospitality, Software & Internet