Available to hire
Hi! I’m Açelya Yonaç, a creative copywriter and content strategist with over 10 years of experience working across fashion, beauty, design, and tech sectors. I’ve successfully led editorial strategy, scripted multimedia campaigns, and shaped brand voices that drive engagement and conversions. I love blending storytelling with performance to create impactful marketing content.
I specialize in direct marketing, video and audio scriptwriting, and AI-assisted content creation. I thrive on delivering targeted content strategies that improve brand visibility and customer engagement, and I’m passionate about multilingual, multicultural storytelling in digital media.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
French
Fluent
Turkish
Fluent
Spanish; Castilian
Advanced
Work Experience
Freelance Copywriter & Content Strategist at Various Clients
January 1, 2020 - PresentDeveloped brand tone and voice for Casa9; wrote high-converting product copy and email funnels. Scripted and produced branded video content and promos for Amniens' digital campaigns. Designed and implemented editorial calendars for social media and blogs. Led AI-assisted video content workflows to improve speed and creativity in production. Delivered targeted content strategies for fashion, beauty, and tech clients, improving engagement and conversion metrics.
Brand Editor at ISKO(TM) (Sustainable Fashion & Innovation)
December 31, 2019 - July 26, 2025Established ISKO's brand voice across digital, B2B, and editorial platforms. Produced video content and a sustainability storytelling series from concept to release. Collaborated cross-functionally with design, marketing, and event teams to deliver consistent, high-impact messaging.
Senior Copywriter / Editorial Consultant at Various Clients
December 31, 2018 - July 26, 2025Wrote CRM campaigns in 4 languages for Fendi, blending luxury tone with performance goals. Created product, website, and campaign copy for Max Mara, Marni, Tod's, and Hogan for international markets. Drafted PR content, brand manifestos, and press releases for Philipp Plein. Scripted video reporting and long-form editorial for Fine Dining Lovers and Swide.com. Served as Editor-in-Chief for Yoox.com, managing multilingual teams and global content strategy. Translated daily blog posts for Vogue.it and contributed culture and fashion pieces for L'Uomo Vogue and Muse Magazine.
Education
M.A. at New York University
January 1, 2002 - December 31, 2002B.A. at New York University
January 1, 2001 - December 31, 2001Qualifications
Podcast Writing & Audio Storytelling
January 1, 2025 - December 31, 2025Fiction Writing Course
January 1, 2022 - December 31, 2022Industry Experience
Consumer Goods, Retail, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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