Available to hire
I am a dynamic Senior Associate - Quality Analyst with a proven track record in campaign Optimisation and data analysis. I drive growth through innovative advertising strategies while fostering strong client relationships. I’m adept at troubleshooting and enhancing performance metrics, ensuring impactful results in digital marketing initiatives. I enjoy exploring different cultures and places during my travels and find swimming to be a relaxing activity. I also have a passion for reading books and enjoy watching movies and series in my spare time.
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Programmatic, Associate Level 2 at MediaMint
June 30, 2025 - July 26, 2025MediaMint is a company specializing in advertising and marketing technologies. Responsibilities included ensuring accurate pacing and budget allocation, implementing and verifying tracking for performance measurement, conducting regular optimization for improved campaign effectiveness, resolving technical issues, and maintaining accuracy by identifying targeting errors in campaigns.
Programmatic, Associate Level 1 at MediaMint
March 31, 2024 - July 26, 2025Handled campaign trafficking by correctly configuring and uploading creatives within the DSP. Checked compliance of creatives with set technical standards and regulations. Executed bid adjustments to enhance overall performance. Trained junior team members on digital marketing tools and techniques, fostering skill development within the team.
Programmatic Ad Ops at MediaMint
May 31, 2023 - July 26, 2025Managed digital ad campaigns across multiple demand-side platforms. Optimized campaign performance through ongoing monitoring. Conducted regular performance reviews, identifying areas for development. Led executive team meetings to align on company objectives and priorities.
Intern at MediaMint
May 31, 2022 - July 26, 2025Internship role focusing on digital marketing strategies. Shadowed the daily activities of office staff to gain an understanding of the scope of work. Enhanced the efficiency of advertising strategies using data analysis.
Senior Associate 3 - Quality Analyst at AffinityX
June 1, 2025 - PresentDeveloped and implemented advertising strategies to drive substantial growth. Verified and updated account information to keep details current. Coordinated with cross-functional teams to ensure campaign alignment and execution. Tracked and assessed data to make immediate changes to underperforming strategies.
Associate level 2 at MediaMint
June 30, 2025 - July 26, 2025Conducted regular optimisation for improved campaign effectiveness. Maintained accuracy by identifying targeting errors in campaigns. Ensured accurate pacing and budget allocation, implementing and verifying tracking for performance measurement. Resolved technical issues by maintaining compliance with regulatory protocols and operational guidelines.
Associate level 1 at MediaMint
March 31, 2024 - July 26, 2025Handled campaign trafficking by correctly configuring and uploading creatives within the DSP. Checked compliance of creatives with set technical standards and regulations. Executed bid adjustments to enhance overall performance. Trained junior team members on digital marketing tools and techniques, fostering skill development within the team.
Ad ops at MediaMint
May 31, 2023 - July 26, 2025Managed digital ad campaigns across multiple demand-side platforms. Optimised campaign performance through ongoing monitoring. Conducted regular performance reviews, identifying areas for development and rewarding achievements. Led executive team meetings to align on company objectives and priorities.
Intern at MediaMint
May 31, 2022 - July 26, 2025Concluded an extensive three-month internship, emphasising digital marketing strategies and campaign management. Shadowed the daily activities of office staff to gain an understanding of the scope of work. Enhanced the efficiency of advertising strategies using data analysis.
Education
Bachelor of Technology at Siksha 'O' Anusandhan University
August 1, 2018 - August 31, 2022Diploma of Education at Al-Kabir Polytechnic
July 1, 2015 - August 31, 2018Matric Education at Govind Vidyalaya
March 1, 2014 - July 31, 2015Bachelor of Technology - BTech at Siksha 'O' Anusandhan University
August 1, 2018 - May 31, 2022Diploma of Education at AL-Kabir Polytechnic
August 1, 2015 - May 31, 2018Matric at Govind Vidyalaya
May 1, 2015 - May 31, 2015Qualifications
Fundament of Digital Marketing, Google Digital Garage
January 11, 2030 - July 26, 2025Display & Video 360
January 11, 2030 - July 26, 2025Campaign Manager 360
January 11, 2030 - July 26, 2025The Trade Desk
January 11, 2030 - July 26, 2025Google Ads Search Certification
January 11, 2030 - July 26, 2025Google Ads Video Certification
January 11, 2030 - July 26, 2025Google Ads Display Certification
January 11, 2030 - July 26, 2025AI-Powered Performance Ads Certification
January 11, 2030 - July 26, 2025AI-Powered Shopping ads Certification
January 11, 2030 - July 26, 2025Google Ads Creative Certification
January 11, 2030 - July 26, 2025Google Ads Apps Certification
January 11, 2030 - July 26, 2025Deloitte Technology Consulting Virtual Internship
January 11, 2030 - July 26, 2025Accenture Discovery Program
January 11, 2030 - July 26, 2025Strategic Business Management
January 11, 2030 - July 26, 2025General Electric, Human Resources Program
January 11, 2030 - July 26, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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