Hadar Shafir Fishler
Available to hire
I’m Hadar Shafir Fishler, a growth marketing and commercial operations leader with extensive experience across B2C, eCommerce, SaaS, fintech, and global markets. I design and execute data-driven acquisition, revenue growth, and operational strategies with a strong focus on growth marketing, ROAS, and P&L optimization. I cover full-funnel marketing, analytics-based decision making, and cross-functional commercial operations to drive sustainable revenue, optimize unit economics, and scale performance.
I build and mentor high-performing teams, align marketing with sales, and own marketing technology stacks and commercial processes (CRM, automation, analytics, pricing, promotions, and performance metrics). I’ve launched growth engines and achieved significant revenue growth while improving CAC/LTV and retention across diverse markets. I thrive in fast-moving, global environments and bring a data-centric, growth-minded approach to delivering measurable impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hebrew (modern)
Fluent
Work Experience
Director of CRM, Digital Marketing, and Analysis at ESL FACIT Group
January 1, 2021 - PresentLed CRM strategy and execution using CRM across digital products, ticketing, and e-commerce to enhance customer onboarding, engagement, and retention including ESL play mobile app, c-commerce on desktop and mobile, and broadcasting. Managed digital marketing omnichannel teams including CRM, performance marketing, tech stack, and analysis. Directed analytics team to provide insightful reporting on KPIs, user engagement, and business trends for marketing, product, and commercial departments. Introduced innovative marketing technologies such as Movable Ink and Digioh to enhance campaign efficiency, data tracking accuracy, and marketing performance.
Director of Marketing Operations and Automation at ESN
January 1, 2021 - July 26, 2025Expanded internal creative output by 300%, improving overall conversion rates by 20%. Managed marketing operations across multiple teams including content creation, design, automation, and email marketing. Developed and optimized internal marketing automation strategies for email, SMS, and push notifications to improve user retention and conversion. Implemented advanced automation workflows to optimize user engagement across PPC, social media, and media platforms and company products for online trading on mobile app and desktop platforms.
VP Marketing at GOM
January 1, 2020 - July 26, 2025Successfully launched new Forex brand and crypto exchange platform along with a digital wallet solution. Formulated comprehensive marketing and business strategies establishing acquisition channels across media buying, social media, and affiliate marketing. Led reputation management initiatives, actively monitoring and optimizing brand perception online to foster positive customer experiences.
Chief Operations Officer at Offercrew
January 1, 2018 - July 26, 2025Directed the development of monetization and tracking platforms, integrating third-party media systems globally. Managed and optimized performance-driven user acquisition campaigns through PPC, affiliate networks, and media buying. Enhanced revenue with innovative funnel optimizations and email marketing initiatives, significantly improving user monetization strategies. Managed brand reputation ensuring positive user experiences across digital platforms.
VP Marketing at Online Trading Company
January 1, 2015 - July 26, 2025Increased annual revenues from $500k to $2M by developing targeted marketing and business growth plans for international markets. Directed comprehensive marketing activities including affiliate partnerships, PPC, email marketing campaigns, and product management.
Advertising Director at Music Lab
January 1, 2013 - July 26, 2025Managed brand and product acquisition strategies significantly increasing revenues through targeted PPC and media buying initiatives. Led strategic partnerships with vendors, distributors, and business affiliates, optimizing ROI through focused product marketing and development.
Marketing Manager at ICQ
January 1, 2012 - July 26, 2025Executed successful marketing and brand strategies, managed corporate marketing budgets, and spearheaded internal and external marketing campaigns. Oversaw product launches achieving increased ROI across diverse digital platforms through strategic media planning and precise marketing execution.
Director, CRM, Digital Marketing & Analytics at ESL FACEIT Group
January 1, 2021 - PresentLed the validation and implementation of GA4 across the entire organization, defining north-star KPIs and promoting adoption. Owned CRM business strategy, executing a company-wide rollout and lifecycle approach across app, e-commerce, and broadcast channels. Launched the new eSports World Cup initiative in partnership with DreamHack and ESL, which expanded reach and revenue opportunities. Managed omnichannel teams including CRM, performance, Martech, and analytics to deliver cohesive and data-driven campaigns. Introduced Movable Ink and Digioh to personalize communications at scale and improve campaign efficiency and tracking accuracy.
Director, Marketing Operations & Automation at ESN (Online Trading Platform)
January 1, 2021 - August 30, 2025Scaled internal creative output by 300%, contributing to a 20% overall lift in conversion rates. Built automation programs across email, SMS, and push notifications, improving retention and conversion throughout the customer lifecycle. Implemented workflows to enhance engagement across PPC, social, and product surfaces on app and web platforms.
VP Marketing at GOM (Fintech)
January 1, 2020 - August 30, 2025Launched a new Forex brand, a crypto exchange platform, and a digital wallet solution. Established acquisition engines using media buying, social media, and affiliate marketing channels. Also managed reputation management initiatives.
Chief Operations Officer at Offercrew (Ad Network)
January 1, 2018 - August 30, 2025Built monetization and tracking platforms integrating third-party media systems globally. Optimized performance acquisition including PPC, affiliates, and media buying strategies alongside email monetization programs.
VP Marketing at Online Trading Company (Fintech)
January 1, 2015 - August 30, 2025Grew annual revenue from $500K to $2M by developing international growth plans and targeted marketing. Owned affiliates, PPC, email, and product marketing to expand market presence and lifetime value (LTV).
Advertising Director at Music Lab (Consumer Electronics)
January 1, 2013 - August 30, 2025Led brand and product acquisition strategies via PPC and media buying. Forged vendor and distributor partnerships to support growth.
Marketing Manager at ICQ
January 1, 2012 - August 30, 2025Managed brand strategy, budgets, and cross-channel campaigns. Launched new features focused on improving user engagement and ROI.
Director of Marketing and Commercial Analysis at EFG (ESL FaceIt Group)
January 1, 2025 - October 21, 2025Fixed fragmented data by implementing GA4 and Braze CRM, unifying lifecycle journeys and marketing automation, improving retention by +20%. Reduced CPA by 25% and ROAS improved from 1.5 to 2 through cross-channel attribution. Closed user-data gaps with Digioh on Shopify, expanding tracked audience by 50% and increasing overall conversion by 15%. Partnered with finance on eCommerce P&L ownership and revenue forecasting to enhance budget planning.
Director of Marketing Operations at ESN
December 31, 2021 - October 21, 2025Streamlined creative delivery by standardizing data-driven templates, boosting output by 300% and improving ROAS. Reframed low-value audience with investment-focused messaging via eBooks & webinars, increasing end-funnel conversions by 20% and AUV by 30%. Improved sales alignment and revenue forecasting for higher-value customer acquisition and budget efficiency. Developed a content strategy addressing the overall new brand and service strategy, managed by HubSpot.
VP Marketing and Commercial Growth at GOM 2
December 31, 2020 - October 21, 2025Rebuilt brand trust via a human-support quality-focused brand launch, overcoming legacy barriers and driving LTV growth. Fixed inefficient spending with unified engagement and revenue reporting, enabling better marketing channel optimization and +25% ROAS across Google, Meta, and media buying. Strengthened sales-process alignment and forecasting, improving predictability and scalability.
Chief Operations Officer at Offercrew
December 31, 2018 - October 21, 2025Overcame partner-driven cashflow crisis by pivoting to upfront payment and in-house media generation; restored profitability in 3 months. Fixed GTM by shifting to telco-partner strategy, unlocking scalable customer acquisition. Managed operations P&L and revenue forecasting, aligning sales processes to support sustainable growth.
VP Marketing and Growth at Online trading Company - Fintech
December 31, 2015 - October 21, 2025Drove expansion via international growth strategy, entering English and Russian markets. Grew revenue from $500K to $2M with GTM strategies and targeted media/partners. Improved LTV and market reach by leading affiliates, PPC, email, and product marketing; aligned sales processes & forecasting to accelerate conversions.
Growth Marketing and Revenue Director at MusicLab
December 31, 2013 - October 21, 2025Scaled global reach via PPC campaigns, media buying, affiliation, and brand marketing; secured key vendor and distributor partnerships to boost revenue and visibility.
Marketing Manager at ICQ
December 31, 2013 - October 21, 2025User acquisition specialist; led campaigns to grow user base.
User Acquisition Specialist at Iqtech
December 31, 2010 - October 21, 2025Early career role focusing on user acquisition.
Project Manager at Yes DBS Satellite Services
December 31, 2006 - October 21, 2025Managed projects and processes to support satellite services operations.
Education
Bachelor of Business Management at Bar-Ilan University
January 11, 2030 - October 21, 2025Qualifications
HubSpot Content Marketing
January 11, 2030 - October 21, 2025HubSpot Reporting
January 11, 2030 - October 21, 2025FreeCodeCamp Full Stack Development
January 11, 2030 - October 21, 2025Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Professional Services, Retail, Consumer Goods, Gaming
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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