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Hi, I’m Paula Barreto. I’m a digital marketing and market intelligence professional with over a decade of experience across advertising, media, beauty, real estate, environmental, and retail sectors. I help brands grow awareness, nurture leads, and boost online sales by blending data-driven marketing, compelling content, and cross-channel campaigns that resonate with diverse audiences. I collaborate effectively with cross-functional and multicultural teams, translating complex data into actionable insights and optimizing processes to maximize ROI. I stay ahead of industry trends by embracing the latest tools—from Google Ads and GA4 to CRM automation—while maintaining a proactive, friendly, and results-driven approach to every project.…Hi, I’m Paula Barreto. I’m a digital marketing and market intelligence professional with over a decade of experience across advertising, media, beauty, real estate, environmental, and retail sectors. I help brands grow awareness, nurture leads, and boost online sales by blending data-driven marketing, compelling content, and cross-channel campaigns that resonate with diverse audiences. I collaborate effectively with cross-functional and multicultural teams, translating complex data into actionable insights and optimizing processes to maximize ROI. I stay ahead of industry trends by embracing the latest tools—from Google Ads and GA4 to CRM automation—while maintaining a proactive, friendly, and results-driven approach to every project.

Paula Barreto

Marketing Analyst, Social Media Freelancer, Marketing Strategist, +4

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Hi, I’m Paula Barreto. I’m a digital marketing and market intelligence professional with over a decade of experience across advertising, media, beauty, real estate, environmental, and retail sectors. I help brands grow awareness, nurture leads, and boost online sales by blending data-driven marketing, compelling content, and cross-channel campaigns that resonate with diverse audiences. I collaborate effectively with cross-functional and multicultural teams, translating complex data into actionable insights and optimizing processes to maximize ROI. I stay ahead of industry trends by embracing the latest tools—from Google Ads and GA4 to CRM automation—while maintaining a proactive, friendly, and results-driven approach to every project.…Hi, I’m Paula Barreto. I’m a digital marketing and market intelligence professional with over a decade of experience across advertising, media, beauty, real estate, environmental, and retail sectors. I help brands grow awareness, nurture leads, and boost online sales by blending data-driven marketing, compelling content, and cross-channel campaigns that resonate with diverse audiences. I collaborate effectively with cross-functional and multicultural teams, translating complex data into actionable insights and optimizing processes to maximize ROI. I stay ahead of industry trends by embracing the latest tools—from Google Ads and GA4 to CRM automation—while maintaining a proactive, friendly, and results-driven approach to every project.

Available to hire

Hi, I’m Paula Barreto. I’m a digital marketing and market intelligence professional with over a decade of experience across advertising, media, beauty, real estate, environmental, and retail sectors. I help brands grow awareness, nurture leads, and boost online sales by blending data-driven marketing, compelling content, and cross-channel campaigns that resonate with diverse audiences.

I collaborate effectively with cross-functional and multicultural teams, translating complex data into actionable insights and optimizing processes to maximize ROI. I stay ahead of industry trends by embracing the latest tools—from Google Ads and GA4 to CRM automation—while maintaining a proactive, friendly, and results-driven approach to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Social Media & Marketing Coordinator at Bergo Designs & Corktown Designs

September 1, 2024 - Present

Planned and executed social media campaigns on Facebook, Instagram, and TikTok to increase engagement and brand awareness. Managed e-commerce operations with a focus on conversion rate optimization, performance analysis, digital campaign management, and CRM integration to drive revenue and efficiency. Analyzed performance with Google Analytics and social insights; created content calendars and maintained posting frequency; earned a Paid Media certification. Achieved a 30% follower increase and doubled reach through data-driven content strategies.

Market Intelligence & Marketing at Itten Real Estate

May 1, 2021 - July 1, 2023

Planned, developed, and implemented strategic projects, including the deployment of a chatbot and CRM system from inception to delivery to the sales team. Analyzed management needs for performance monitoring and built Power BI dashboards to support decision-making by managers and directors. Tracked marketing data to evaluate and optimize strategies. Developed CRM projects and introduced an AI agent for Itten and Poemma Real Estate, increasing leads managed by 80% after implementation.

Marketing & Sales Manager at Be Glitter

January 1, 2019 - April 1, 2022

Supported and executed digital marketing initiatives for brand positioning and visibility in the beauty segment. Managed influencer partnerships, from prospecting and sending PR kits to tracking posts and measuring results. Produced audiovisual content for social media (short videos, reels, and stories) aimed at engagement and creative product presentation. Assisted in planning content calendars and Instagram strategies, focusing on organic performance. Handled customer service on social platforms, strengthening engagement and loyalty. Grew Instagram from zero to 10,000 followers and achieved the brand’s break-even point within the first 18 months of operation.

Market Intelligence & Marketing Consultant at Allonda Ambiental

September 1, 2018 - April 1, 2019

Conducted in-depth analysis of large data volumes and translated them into strategic insights to support business decisions. Created detailed management reports and professional presentations in PowerPoint and Excel for various organizational levels. Monitored performance indicators (KPIs), ensuring data accuracy and identifying opportunities for operational improvement. Collaborated with cross-functional teams to align business strategies and promote integration across departments. Increased inbound marketing leads by 50% through data-driven market intelligence strategies.

Business Intelligence Analyst at Hypnobox CRM

June 1, 2015 - July 1, 2018

Focused on market research, marketing intelligence, and data analysis to support strategic decision-making. Supported the development of KPIs and reports for commercial and product teams. Managed and enhanced CRM systems to improve B2B client engagement and retention. Increased sales by 20% through strategic real estate partnership.

Marketing & Market Intelligence Manager at Lopes Real Estate

September 1, 2006 - January 1, 2014

Provided strategic information to the executive board related to market trends, marketing, and sales. Conducted demand and trend analysis to support product development and strategic positioning. Managed a team of four professionals, ensuring alignment with corporate goals and professional development. Delivered research and analytical studies requested by the board, including presentations for developers, construction companies, and key stakeholders. Secured multiple partnerships and business deals over the years by leveraging market research projects.

Market Intelligence | Marketing at Itten Real Estate

May 1, 2021 - July 31, 2023

Planned, developed, and implemented strategic marketing projects, including a chatbot and CRM deployment for the sales team. Created Power BI dashboards to support decision‑making for managers and directors. Continuously tracked marketing data to evaluate and optimize strategies. Led CRM projects and introduced an AI agent, increasing leads managed by 80% after implementation.