Vishal Kumar
I am a results-oriented Digital Marketing Specialist with 8 years of experience in SEO, App Store Optimization, Conversion Rate Optimization, Social Media, and Search Engine Marketing.
About
I am a results-oriented Digital Marketing Specialist with 8 years of experience in SEO, App Store Optimization, Conversion Rate Optimization, Social Media, and Search Engine Marketing. I’ve worked across digital agencies and corporate environments, driving keyword rankings, website traffic, and lead generation for diverse clients in Canadian, American, and Indian markets. With Google AdWords and Digital Marketing certifications, I rely on data-driven strategies to deliver measurable results.
I have a proven track record working in industries including Finance, Real Estate, Media & Entertainment, Technology, and Telecom. I excel in creating and executing campaigns that not only increase visibility and engagement but also drive business growth and ROI.
- 12 years' experience
- Joined July 2025
Languages
- EnglishAdvanced
- HindiAdvanced
Industry experience
- Financial Services
- Real Estate & Construction
- Media & Entertainment
- Telecommunications
Work experience· 7 roles
Orchestrating digital search campaigns to promote Dental Implants and Invisalign services, effectively generating leads. Generated 76 leads with CPL of $12.14 and ROI of 6.83 times the ad spend. Executed digital campaigns for Waxhaw Dental Center to enhance visibility of internal services, driving lead generation through appointment booking forms, generating 25 leads with CPL of $31.09 and ROI of 2.54 times the spend. Implemented content for Layth Saraf DMD's website, focusing on Cosmetic Dentistry, Emergency Dentistry, Invisalign, and Routine Exams services. Managed a Facebook campaign promoting Digi One's digital marketing services to generate leads and maximize post reach and engagement.
Developed and executed Search Engine and Google My Business strategies for clients across health, retirement living, ecommerce, and veterinary industries. Formulated SEO strategies tailored to client needs, conducted Meta Tags optimization, keyword research, technical audits, schema markup implementations, and reporting via Google Data Studio. Increased organic traffic and improved keyword rankings for a Retirement Home Service Provider. Utilized Google Analytics and Google Search Console to track data and troubleshoot technical issues. Collaborated with web designers and developers to ensure website accessibility and UI/UX standards. Launched Google Ads campaigns for 250 veterinary service websites with a monthly budget of $100,000. Provided YouTube SEO optimization reports to enhance brand visibility for a Food Smoking client.
Defined search engine strategies for projects in real estate, entertainment & media, aviation, and FMCG industries. Generated leads through Google AdWords campaigns for real estate properties. Optimized websites for Playboy Mumbai nightclub and FMCG products including mineral water, energy drinks, and beer using SEO strategies. Reported directly to the Digital Head regarding all projects and services.
Education
Certifications and awards
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