Available to hire
I’m a results-driven digital marketing specialist who loves turning data into growth. I focus on social media, content marketing, email marketing, and B2B lead generation to boost brand visibility and revenue.
I’m collaborative, cross-functional oriented, and have led campaigns across Indonesia, Malaysia, and the Philippines. I enjoy building end-to-end marketing strategies, mentoring teams, and turning insights into actionable optimizations that move metrics.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Digital Marketing Specialist at Epicareer
August 31, 2024 - July 27, 2025Created quarterly digital marketing strategies and conducted market research for Indonesia, Mexico, and Vietnam. Collaborated with creatives and strategists to develop effective social media strategies and managed integrated campaigns across three countries. Measured social performance of campaigns on Social Media, Email, and WhatsApp and dealt with Malaysian and Indonesian KOL/Influencers. Successfully drove 40% of total user visits to Epicareer.com in 2022 through social media marketing without budget spend. Worked closely with business development and product teams to develop new products, handling B2B products servicing over 6,000 recruiters in Malaysia, Indonesia, and Philippines. Managed end-to-end article creation and publishing with SEO optimization.
Team Leader, Digital Marketing at Epicareer
August 2, 2024 - November 26, 2025Led cross-functional marketing initiatives, managed influencer partnerships, contracts and budgets; delivered performance reports and actionable insights to stakeholders; collaborated with sales, product and tech to optimize campaigns.
Digital Marketing Specialist at Epicareer
August 2, 2024 - August 2, 2024Developed and executed multi-country B2B digital marketing and business development strategies across Indonesia, Malaysia, and the Philippines; led social media, email, content marketing, and SEO programs to drive lead generation and pipeline growth.
Digital Marketing Specialist cum Lead Generation Specialist at A Job Thing
August 1, 2024 - PresentStrategically planned and executed multi-channel lead generation campaigns aligned with sales goals, driving a 79% increase in monthly leads and 173% growth in transactions through data-driven optimizations and targeted segmentation. Developed and implemented personalized email workflows and audience segmentation to maximize engagement and conversion rates. Collaborated with tech, creative, and sales teams to design responsive, high-performing email templates, resulting in a 52% improvement in conversion rates and enhanced pipeline growth. Managed outbound marketing efforts via email, leveraging A/B testing to optimize campaign performance and reduce cost per lead by 44%. Monitored mid-to-bottom funnel metrics, delivering weekly OKR-aligned reports to stakeholders for ongoing improvements.
KOL Specialist (Freelance) at Bond Pickleball
January 31, 2024 - July 27, 2025Identified, onboarded, and maintained strong relationships with key opinion leaders across U.S. industry niches to drive brand loyalty and repeat collaborations. Developed and managed a KOL database and tracking system, overseeing influencer partnerships, contracts, and budgets to ensure cost-effective campaigns. Delivered detailed performance reports and actionable insights to optimize campaign strategies.
Team Leader Epicareer for Employer at Epicareer
September 30, 2023 - July 27, 2025Created quarterly digital marketing and business development strategies for Indonesia, Malaysia, and Philippines. Defined go-to-market strategies for new feature launches with stakeholders. Collaborated with cross-functional teams including tech and creative teams to respond agilely to customer needs. Conducted outbound marketing campaigns via Email and WhatsApp to maintain strong customer relationships. Created bi-weekly OKR tracking reports and monitored all social media channels to increase quality engagement.
Junior Digital Marketing Content Creator Intern at Maukerja Indonesia
September 1, 2023 - September 1, 2023Supported digital marketing initiatives including content creation, editing, and publishing across social platforms; collaborated with cross-functional teams to support campaigns.
Jr. Digital Marketing Content Creator Internship at Maukerja Indonesia
December 31, 2022 - July 27, 2025Created editorial plans; generated, edited, designed, copywrote, and shared daily content. Prepared business and campaign content. Conducted campaigns across TikTok and LinkedIn and measured social media performance. Strengthened customer relationships by responding to consumer inquiries. Achieved a 462% growth in TikTok followers in 4 months and over 100M+ views on TikTok. Led end-to-end monthly campaigns for new brand launches. Created and posted daily engaging content for TikTok, Twitter, and Instagram, delivering over 24 social media contents weekly.
Content Creator Intern at Maukerja Indonesia
December 1, 2022 - December 1, 2022Created editorial plans and produced daily social content; performed copywriting and design tasks to support campaigns on TikTok and LinkedIn.
Education
Bachelor of Agriculture at UPN “Veteran” Yogyakarta
January 1, 2015 - December 31, 2019Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Agriculture & Mining
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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