I am a dynamic and results-driven professional with extensive experience in both B2B and B2C markets. I enjoy delivering substantial business growth through strategic, data-driven actions, and I have a proven expertise in optimizing marketing funnels, crafting and executing high-impact, personalized campaigns, and leveraging analytics to boost user engagement and retention. I am recognized for my creative thinking and innovative problem-solving skills, with a talent for transforming insights into actionable strategies that drive revenue growth, enhance brand loyalty, and elevate market positioning. I thrive in agile environments, constantly adapting to new challenges and contributing to overall business success.

Rawan Mohamed Ibarhim

I am a dynamic and results-driven professional with extensive experience in both B2B and B2C markets. I enjoy delivering substantial business growth through strategic, data-driven actions, and I have a proven expertise in optimizing marketing funnels, crafting and executing high-impact, personalized campaigns, and leveraging analytics to boost user engagement and retention. I am recognized for my creative thinking and innovative problem-solving skills, with a talent for transforming insights into actionable strategies that drive revenue growth, enhance brand loyalty, and elevate market positioning. I thrive in agile environments, constantly adapting to new challenges and contributing to overall business success.

Available to hire

I am a dynamic and results-driven professional with extensive experience in both B2B and B2C markets. I enjoy delivering substantial business growth through strategic, data-driven actions, and I have a proven expertise in optimizing marketing funnels, crafting and executing high-impact, personalized campaigns, and leveraging analytics to boost user engagement and retention.

I am recognized for my creative thinking and innovative problem-solving skills, with a talent for transforming insights into actionable strategies that drive revenue growth, enhance brand loyalty, and elevate market positioning. I thrive in agile environments, constantly adapting to new challenges and contributing to overall business success.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Intermediate
Intermediate
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Work Experience

Growth Marketing Specialist at LyRise AI
July 1, 2024 - Present
Collaborated with growth and technical teams through daily agile meetings, ensuring alignment on strategies and fostering a culture of innovation and adaptability. Managed designers, content creators, video editors and technical writers to meet goals, ensuring timely delivery of high-quality content and campaigns. Designed and implemented detailed content calendars using Asana for consistent messaging across social media. Crafted tailored content for social media platforms to drive engagement and audience growth. Applied growth hacking techniques to optimize marketing funnels and user acquisition. Organized online events and webinars on LinkedIn, enhancing engagement with target audiences. Created and optimized reels and video content to communicate AI solutions. Oversaw social media presence on LinkedIn, X (Twitter), YouTube, and Meta. Conducted data-driven analysis to improve ROI and campaign results. Thrived in an agile work environment, adapting quickly to changing priorities.
SEO Content Writer at Scoop Empire
June 30, 2024 - July 27, 2025
Conducted research to create relevant and engaging content tailored to target audience tone and magazine preferences. Developed unique article angles to avoid clichés and crafted engaging introductions using questions and intriguing facts. Suggested relevant images and infographics. Read, edited, and proofread articles before publishing.
Freelancer Content Creator at Cyclon
January 31, 2024 - July 27, 2025
Conducted research to create relevant and engaging content. Assisted designer with the weekly digital content calendar and created project-specific calendars. Created compelling content for various platforms. Generated creative ideas to identify and enhance brand engagement. Wrote, edited, and proofread articles and scripts for multiple projects.
Social Media Specialist at Gobooc
August 31, 2023 - July 27, 2025
Maintained knowledge of sector trends and competitor activity. Assisted the designer with the weekly digital content calendar. Designed social media posts using Canva. Built and executed social media campaigns to maximize reach and engagement. Generated creative ideas to enhance brand engagement.
SEO Content Writer at Faydety
January 31, 2023 - July 27, 2025
Wrote articles and blogs using SEO tools and methods to increase site traffic. Reviewed and edited website content. Collaborated with marketing team on trends and creative content ideas. Maintained knowledge of trending keywords using SEO tools.
Marketing & Social Media Executive at CCG for Conference Organizing
May 31, 2022 - July 27, 2025
Intern Content Creator at Your Parts
August 31, 2021 - July 27, 2025
Travelling Consultant at Expedia
March 31, 2021 - July 27, 2025
Social Media Specialist at iWebers
July 31, 2020 - July 27, 2025
Growth Marketing Specialist at LyRise AI
July 1, 2024 - Present
Collaborated with growth and technical teams through daily agile meetings to ensure alignment on strategies and foster a culture of innovation and adaptability. Managed designers, content creators, video editors, and technical writers to meet goals and ensure timely delivery of high-quality content and campaigns. Designed and implemented detailed content calendars using Asana to ensure consistent and strategic messaging across social media platforms. Crafted tailored content for social media to maximize engagement and align with platform trends. Applied growth hacking techniques to drive user acquisition and optimize marketing funnels. Organized engaging online events and webinars on LinkedIn to showcase company expertise and drive target audience engagement. Created and optimized reels and video content communicating the company's AI solutions effectively. Oversaw and enhanced the company's social media presence on LinkedIn, X (Twitter), YouTube, and Meta, driving audience growth and
SEO Content Writer at Scoop Empire
June 30, 2024 - July 27, 2025
Conducted research to create relevant and engaging content tailored to the target audience's tone and style. Developed unique angles for articles to avoid clichés. Crafted engaging introductions using questions and intriguing facts. Suggested relevant images and infographics to enhance articles. Read, edited, and proofread articles before publishing.
Freelancer Content Creator at Cyclon
January 31, 2024 - July 27, 2025
Conducted research to create engaging content. Assisted the designer with weekly digital content calendars and created content calendars for projects. Generated creative ideas to identify the brand and enhance multi-platform engagement. Wrote, edited, and proofread articles and scripts for multiple projects.
Social Media Specialist at Gobooc
August 31, 2023 - July 27, 2025
Maintained knowledge of sector trends and competitor activity. Assisted in designing weekly digital content calendars. Designed social media posts using Canva. Built and executed social media campaigns to optimize reach and engagement. Created engaging content for various platforms and generated creative ideas to enhance brand engagement.
SEO Content Writer at Faydety
January 31, 2023 - July 27, 2025
Wrote articles and blogs using SEO tools (meta description, H1s, alts, anchor text, etc.). Utilized SEO methods to increase site traffic. Reviewed and edited website content. Collaborated with marketing team on trends and creative content ideas. Maintained knowledge of trending keywords using SEO tools.
Marketing & Social Media Executive at CCG for Conference Organizing
May 31, 2022 - July 27, 2025
Handled marketing and social media executive duties related to conference organizing.
Intern Content Creator at Your Parts
August 31, 2021 - July 27, 2025
Assisted with content creation during internship.
Travelling Consultant at Expedia
March 31, 2021 - July 27, 2025
Provided travel consulting services.
Social Media Specialist at iWebers
July 31, 2020 - July 27, 2025
Performed social media specialist duties.

Education

Bachelor's Degree at Ahram Canadian University
September 1, 2015 - June 30, 2019
Bachelor's Degree at Ahram Canadian University
September 1, 2015 - June 30, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality, Retail