Available to hire
Hi, I’m Andrew Sowah, a Digital Marketing Specialist with over 10 years of experience leading B2B and B2C campaigns across Europe. I specialize in multi-channel demand generation, SEO/SEM, CRM automation, and content-driven brand storytelling. I’ve built pipelines, optimized funnels, and driven measurable ROI through data-driven strategies, helping global teams align with sales and business development. I’m adept at managing multi-region programs and delivering campaigns that accelerate growth. I’m proficient with Google Ads, LinkedIn Ads, Meta Ads, GA4, SEMrush, Salesforce, and HubSpot, and I enjoy turning insights into scalable programs that fuel long-term success.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
German
Intermediate
Spanish; Castilian
Beginner
Work Experience
Digital Marketing Consultant at Self-employed
November 1, 2022 - PresentDesigned and executed multi-channel inbound campaigns for B2B tech and service clients, generating 30%+ growth in MQLs. Built automated workflows in HubSpot and Salesforce, streamlining lead capture and pipeline conversion. Delivered analytics frameworks using GA4 and Pipedrive to improve attribution accuracy and budget allocation. Managed SEO and content strategies, driving organic visibility and long-tail keyword growth for clients.
Project Manager (Contract) at Schindler Group
December 1, 2024 - September 24, 2025Managed cross-functional initiatives and supported digital marketing activities across regions, coordinating campaigns and ensuring alignment with regional teams.
Digital Marketing Specialist at Schindler Group
October 1, 2022 - September 24, 2025Rolled out international paid media campaigns across LinkedIn, Google, and Meta, improving ROAS by 25%. Led CRM automation and CRO initiatives that increased qualified leads and accelerated deal velocity. Built Power BI dashboards for funnel health and campaign KPIs. Partnered with sales to ensure lead scoring and messaging were aligned.
Head of B2B Marketing at AUTO1 Group
October 1, 2019 - September 24, 2025Directed marketing strategy across 33 countries, overseeing CRM, lifecycle, and email campaigns. Delivered targeted nurture flows that lifted conversions by 15%. Launched content-driven campaigns (case studies, newsletters, blogs) that supported sales enablement. Established global KPI frameworks that tracked channel ROI and informed senior leadership.
Head of Marketing at Understanding ModernGov
June 1, 2018 - September 24, 2025Increased organic traffic by 40% through SEO and content strategy. Designed PPC campaigns on Google and LinkedIn that scaled B2G lead generation. Implemented data-led campaign reviews, improving efficiency and lowering acquisition costs.
Senior Marketing Manager / Marketing Executive at Inside Government
January 1, 2016 - September 24, 2025RAN SEO, email, and paid campaigns that boosted event registrations and audience engagement. Introduced segmentation strategies that improved open and click-through rates.
Marketing Data Analyst at GovNet
January 1, 2012 - May 31, 2012Produced campaign reports and performance dashboards that supported more targeted campaign spend.
Digital Marketing Consultant at Self-employed
November 1, 2022 - PresentDesigned and executed multi-channel inbound campaigns for B2B tech and service clients, generating 30%+ growth in MQLs. Built automated workflows in HubSpot and Salesforce, streamlining lead capture and pipeline conversion. Delivered analytics frameworks using GA4 and Pipedrive to improve attribution accuracy and budget allocation. Managed SEO and content strategies, driving organic visibility and long-tail keyword growth for clients.
Project Manager (Contract) at Schindler Group
December 31, 2024 - October 21, 2025Coordinated international project activities and marketing initiatives, ensuring alignment with stakeholders, timelines, and deliverables across remote and onsite teams.
Digital Marketing Specialist at Schindler Group
October 31, 2022 - October 21, 2025Rolled out international paid media campaigns across LinkedIn, Google, and Meta, improving ROAS by 25%. Led CRM automation and CRO initiatives that increased qualified leads and accelerated deal velocity. Built and maintained Power BI dashboards for reporting on funnel health and campaign KPIs. Partnered with sales teams to ensure lead scoring, messaging, and follow-up strategies were fully aligned.
Head of B2B Marketing at AUTO1 Group
October 31, 2019 - October 21, 2025Directed marketing strategy across 33 countries, overseeing CRM, lifecycle, and email campaigns. Delivered targeted nurture flows that lifted conversion by 15%. Launched content-driven campaigns (case studies, newsletters, blogs) that supported sales enablement. Established global KPI frameworks that tracked channel ROI and informed senior leadership.
Head of Marketing at Understanding ModernGov
June 30, 2018 - October 21, 2025Increased organic traffic by 40% through SEO and content strategy. Designed PPC campaigns on Google and LinkedIn that scaled B2G lead generation. Implemented data-led campaign reviews, improving efficiency and lowering acquisition costs.
Senior Marketing Manager / Marketing Executive at Inside Government
December 31, 2016 - October 21, 2025Ran SEO, email, and paid campaigns that boosted event registrations and audience engagement. Introduced segmentation strategies that improved open and click-through rates.
Marketing Data Analyst at GovNet
December 31, 2012 - October 21, 2025Produced campaign reports and performance dashboards that supported more targeted campaign spend.
Digital Marketing Consultant at Self-employed
November 1, 2022 - PresentProviding CRM and lifecycle marketing consultancy to brands looking to build scalable email programs.
Digital Marketing Specialist at Schindler Group
October 1, 2022 - October 22, 2025Led global CRM and email marketing initiatives, integrating automation with broader lifecycle campaigns.
Head of B2B Marketing at AUTO1 Group
October 1, 2019 - October 22, 2025Directed email and CRM strategy across 33 markets, building the foundation for data-driven lifecycle marketing.
Head of Marketing at Understanding ModernGov
June 1, 2018 - October 22, 2025Developed retention-focused email strategies, driving repeat purchases and engagement.
Senior Marketing Manager | Marketing Executive at Inside Government
January 1, 2016 - October 22, 2025Led email marketing and lifecycle campaigns for high-volume event programs, improving open rates and conversion.
Marketing Data Analyst at GovNet
May 1, 2012 - October 22, 2025Built CRM segmentation models and campaign reporting frameworks, improving targeting accuracy.
Digital Marketing Consultant at Self-employed
November 1, 2022 - October 28, 2025Designed and executed multi-channel inbound campaigns for B2B tech and service clients, generating 30%+ growth in MQLs. Built automated workflows in HubSpot and Salesforce, streamlining lead capture and pipeline conversion. Delivered analytics frameworks using GA4 and Pipedrive to improve attribution accuracy and budget allocation. Managed SEO and content strategies, driving organic visibility and long-tail keyword growth for clients.
Project Manager (Contract) at Schindler Group
December 31, 2024 - December 31, 2024Led international paid media campaigns across LinkedIn, Google, and Meta, improving ROAS by 25%. Led CRM automation and CRO initiatives that increased qualified leads and accelerated deal velocity. Built and maintained Power BI dashboards for reporting on funnel health and campaign KPIs. Partnered with sales teams to ensure lead scoring, messaging, and follow-up strategies were fully aligned.
Digital Marketing Specialist at Schindler Group
October 31, 2022 - October 31, 2022Rolled out international paid media campaigns across LinkedIn, Google, and Meta; collaborated on CRM automation and optimization initiatives; contributed to reporting and analytics to support international marketing efforts.
Head of B2B Marketing at AUTO1 Group
October 31, 2019 - October 31, 2019Directed marketing strategy across 33 countries, overseeing CRM, lifecycle, and email campaigns. Delivered targeted nurture flows that lifted conversion by 15%. Launched content-driven campaigns (case studies, newsletters, blogs) that supported sales enablement. Established global KPI frameworks that tracked channel ROI and informed senior leadership.
Head of Marketing at Understanding ModernGov
June 1, 2018 - June 1, 2018Increased organic traffic by 40% through SEO and content strategy. Designed PPC campaigns on Google and LinkedIn that scaled B2G lead generation. Implemented data-led campaign reviews, improving efficiency and lowering acquisition costs.
Senior Marketing Manager / Marketing Executive at Inside Government
December 31, 2016 - December 31, 2016RAN SEO, email, and paid campaigns that boosted event registrations and audience engagement. Introduced segmentation strategies that improved open and click-through rates.
Marketing Data Analyst at GovNet
December 31, 2012 - December 31, 2012Produced campaign reports and performance dashboards that supported targeted campaign spend.
Education
BA Joint (Hons) Business & Marketing at Middlesex University Business School
January 1, 2004 - December 31, 2007BA Joint (Hons) Business & Marketing (2.1) at Middlesex University Business School
January 1, 2004 - December 31, 2007BA Joint (Hons) Business & Marketing (2.1) at Middlesex University Business School
January 1, 2004 - January 1, 2007BA Joint (Hons) Business & Marketing (2.1) at Middlesex University Business School
January 1, 2004 - January 1, 2007BA Joint (Hons) Business & Marketing (2.1) at Middlesex University Business School
January 1, 2004 - January 1, 2007Qualifications
HubSpot Certified
January 1, 2004 - December 31, 2004Google Ads Certified
January 1, 2004 - December 31, 2004Google Analytics Certified
January 1, 2004 - December 31, 2004Digital Marketing – HubSpot Academy
January 1, 2025 - September 24, 2025HubSpot Reporting – HubSpot Academy
January 1, 2025 - September 24, 2025Google Ads (Creative, Search, Measurement) – Skillshop
January 1, 2025 - September 24, 2025Campaign Manager 360 Certification – Skillshop
January 1, 2025 - September 24, 2025Conversion Optimisation Certification – Skillshop
January 1, 2025 - September 24, 2025Google Analytics (GA4) – Skillshop
January 1, 2025 - September 24, 2025HubSpot Marketing Hub Software – HubSpot Academy
January 1, 2024 - September 24, 2025Digital Marketing – HubSpot Academy
January 1, 2025 - September 24, 2025HubSpot Reporting – HubSpot Academy
January 1, 2025 - September 24, 2025Google Ads (Creative, Search, Measurement) – Skillshop
January 1, 2025 - September 24, 2025Campaign Manager 360 Certification – Skillshop
January 1, 2025 - September 24, 2025Conversion Optimisation Certification – Skillshop
January 1, 2025 - September 24, 2025GA4 – Google Analytics 4 Certification – Skillshop
January 1, 2025 - September 24, 2025Google Analytics – Skillshop
January 1, 2025 - September 24, 2025HubSpot Marketing Hub Software – HubSpot Academy
January 1, 2024 - September 24, 2025Digital Marketing – HubSpot Academy
January 1, 2025 - October 21, 2025HubSpot Reporting – HubSpot Academy
January 1, 2025 - October 21, 2025Google Ads (Creative, Search, Measurement) – Skillshop
January 1, 2025 - October 21, 2025Campaign Manager 360 Certification – Skillshop
January 1, 2025 - October 21, 2025Conversion Optimisation Certification – Skillshop
January 1, 2025 - October 21, 2025Google Analytics (GA4) – Skillshop
January 1, 2025 - October 21, 2025HubSpot Marketing Hub Software – HubSpot Academy
January 1, 2024 - October 21, 2025Digital Marketing – HubSpot Academy
January 1, 2025 - October 22, 2025HubSpot Reporting – HubSpot Academy
January 1, 2025 - October 22, 2025Google Ads (Creative, Search, Measurement) – Skillshop
January 1, 2025 - October 22, 2025Campaign Manager 360 Certification – Skillshop
January 1, 2025 - October 22, 2025Conversion Optimisation Certification – Skillshop
January 1, 2025 - October 22, 2025Google Analytics (GA4) – Skillshop
January 1, 2025 - October 22, 2025HubSpot Marketing Hub Software – HubSpot Academy
January 1, 2024 - October 22, 2025Digital Marketing – HubSpot Academy
January 1, 2025 - October 28, 2025HubSpot Reporting – HubSpot Academy
January 1, 2025 - October 28, 2025Google Ads (Creative, Search, Measurement) – Skillshop
January 1, 2025 - October 28, 2025Campaign Manager 360 Certification – Skillshop
January 1, 2025 - October 28, 2025Conversion Optimisation Certification – Skillshop
January 1, 2025 - October 28, 2025Google Analytics (GA4) – Skillshop
January 1, 2025 - October 28, 2025HubSpot Marketing Hub Software – HubSpot Academy
January 1, 2024 - October 28, 2025Industry Experience
Professional Services, Software & Internet, Transportation & Logistics, Government, Manufacturing, Media & Entertainment, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Las Palmas de Gran Canaria today.