Tom Baron

E-commerce: Tripled revenue in 6 months and boosted organic traffic by 50% through technical SEO fixes, UX improvements, and funnel-aligned content. Education/Finance: Increased organic visibility and conversions, rebuilt site structure, fixed cannibalization, optimized content for user intent, and improved CTR by 20%. Delivered SEO strategies across e-commerce, education, finance, agencies, and startups (IL & US); collaborated with developers, writers, and link partners; partnered with Gem Plan and a boutique consultant on NDA startup projects in competitive tech niches.

Managed 20–30 accounts with budgets up to $20K /month, collaborating with in-house marketing to align strategy, targeting, and user journey. Optimized campaigns for Target CPA, Target ROAS, leads, sales, and conversion value; implemented GA4 tracking for accurate measurement. Key results include expanding a B2B SaaS client into 4 EU markets with 2 closed deals in 3 months and rescuing an underperforming account by fixing targeting and improving performance.

Delivered in-depth SEO audits, technical improvements, and ongoing strategy for agencies and direct business clients. Conducted business research, competitor benchmarking, keyword research, and user segmentation to improve organic visibility. Resolved content cannibalization, optimized site structure and user experience, and improved SERP rankings. Created user personas to align content intent and boost engagement. Worked hands-on with WordPress (Elementor, Yoast SEO). Integrated SEO efforts with paid campaigns and aligned strategies with business objectives. Used tools such as Google Search Console, SEMrush, Screaming Frog, Google Analytics, Hotjar, Lucky Orange, and managed projects through ClickUp. Clients included agencies and B2B/B2C businesses. Helped increase organic traffic and triple sales for a small computer store within 6 months and resolved content performance issues for an online courses provider.