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Hi, I'm Tom Baron, a Digital Marketing Specialist with 6+ years of experience driving growth for B2B and B2C brands through SEO, SEM, and content strategy. I combine technical expertise with a human-first, data-driven approach that improves visibility, increases conversions, and connects marketing with real business outcomes. I excel at leading complex campaigns and collaborating cross-functionally. I've delivered results such as tripling sales for e-commerce clients and managing paid media budgets of $20K+ per month, and I enjoy turning insights into measurable value.…Hi, I'm Tom Baron, a Digital Marketing Specialist with 6+ years of experience driving growth for B2B and B2C brands through SEO, SEM, and content strategy. I combine technical expertise with a human-first, data-driven approach that improves visibility, increases conversions, and connects marketing with real business outcomes. I excel at leading complex campaigns and collaborating cross-functionally. I've delivered results such as tripling sales for e-commerce clients and managing paid media budgets of $20K+ per month, and I enjoy turning insights into measurable value.

Tom Baron

SEO Expert, Digital Marketer, Marketing Strategist, +3

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Hi, I'm Tom Baron, a Digital Marketing Specialist with 6+ years of experience driving growth for B2B and B2C brands through SEO, SEM, and content strategy. I combine technical expertise with a human-first, data-driven approach that improves visibility, increases conversions, and connects marketing with real business outcomes. I excel at leading complex campaigns and collaborating cross-functionally. I've delivered results such as tripling sales for e-commerce clients and managing paid media budgets of $20K+ per month, and I enjoy turning insights into measurable value.…Hi, I'm Tom Baron, a Digital Marketing Specialist with 6+ years of experience driving growth for B2B and B2C brands through SEO, SEM, and content strategy. I combine technical expertise with a human-first, data-driven approach that improves visibility, increases conversions, and connects marketing with real business outcomes. I excel at leading complex campaigns and collaborating cross-functionally. I've delivered results such as tripling sales for e-commerce clients and managing paid media budgets of $20K+ per month, and I enjoy turning insights into measurable value.

Available to hire

Hi, I’m Tom Baron, a Digital Marketing Specialist with 6+ years of experience driving growth for B2B and B2C brands through SEO, SEM, and content strategy. I combine technical expertise with a human-first, data-driven approach that improves visibility, increases conversions, and connects marketing with real business outcomes.

I excel at leading complex campaigns and collaborating cross-functionally. I’ve delivered results such as tripling sales for e-commerce clients and managing paid media budgets of $20K+ per month, and I enjoy turning insights into measurable value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Hebrew (modern)

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Google Ads Campaign Specialist and Account Manager

January 1, 2022 - Present

Managed a portfolio of clients under Google Ads marketing services, focusing on improving account performance and aligning digital strategies with business goals. Approached underperforming accounts proactively by identifying gaps and proposing tailored strategies. Conducted strategic consultations every 2 weeks to review campaign performance and iterate as needed. Ensured conversion tracking was correctly implemented to measure conversions. Planned, executed, and optimized Google Ads campaigns. Created and managed Search, Display, PMAX, and Shopping campaigns. Upsold campaigns based on performance success contributing to client growth and company targets. Advised clients on campaign restructuring, targeting refinement, and messaging optimization. Helped a B2B software company enter 4 European markets, resulting in two closed deals within 3 months. Rescued an underperforming account by restructuring campaigns leading to increased conversions and CTR.

Freelance SEO Specialist

January 1, 2022 - July 27, 2025

Delivered in-depth SEO audits, technical improvements, and ongoing strategy for agencies and direct business clients. Conducted business research, competitor benchmarking, keyword research, and user segmentation to improve organic visibility. Resolved content cannibalization, optimized site structure and user experience, and improved SERP rankings. Created user personas to align content intent and boost engagement. Worked hands-on with WordPress (Elementor, Yoast SEO). Integrated SEO efforts with paid campaigns and aligned strategies with business objectives. Used tools such as Google Search Console, SEMrush, Screaming Frog, Google Analytics, Hotjar, Lucky Orange, and managed projects through ClickUp. Clients included agencies and B2B/B2C businesses. Helped increase organic traffic and triple sales for a small computer store within 6 months and resolved content performance issues for an online courses provider.

SEO Specialist at A2Z

December 31, 2020 - July 27, 2025

Audited and optimized large international websites (5,000+ pages). Collaborated with developers for technical SEO fixes, improving architecture and crawlability.

Junior SEO at Index Media

January 1, 2020 - July 27, 2025

Managed SEO for over 10 clients and coordinated with designers and writers. Upsold PPC and social media services.

Campaign Specialist & Account Manager at Google Ads Project

January 1, 2022 - Present

Managed 20–30 accounts with budgets up to $20K /month, collaborating with in-house marketing to align strategy, targeting, and user journey. Optimized campaigns for Target CPA, Target ROAS, leads, sales, and conversion value; implemented GA4 tracking for accurate measurement. Key results include expanding a B2B SaaS client into 4 EU markets with 2 closed deals in 3 months and rescuing an underperforming account by fixing targeting and improving performance.

Freelance SEO Specialist

January 1, 2022 - October 15, 2025

E-commerce: Tripled revenue in 6 months and boosted organic traffic by 50% through technical SEO fixes, UX improvements, and funnel-aligned content. Education/Finance: Increased organic visibility and conversions, rebuilt site structure, fixed cannibalization, optimized content for user intent, and improved CTR by 20%. Delivered SEO strategies across e-commerce, education, finance, agencies, and startups (IL & US); collaborated with developers, writers, and link partners; partnered with Gem Plan and a boutique consultant on NDA startup projects in competitive tech niches.

SEO Specialist at A2Z

January 1, 2020 - Present

Worked at one of Israel's leading SEO agencies on B2B and B2C clients, including well-known brands (DanPal, Metro Motor, IDC Herzliya). Collaborated with a specialized SEO team on technical audits, Core Web Vitals fixes, and site architecture optimization for large-scale websites. Gained hands-on experience in international and multilingual SEO, strengthening technical expertise and exposure to enterprise-level practices.

Junior SEO at Index Media

January 1, 2020 - October 15, 2025

Managed SEO for 10+ clients, covering keyword research, on-page optimization, and performance reporting. Collaborated with designers and writers to ensure content aligned with SEO goals and user experience. Identified cross-selling opportunities in PPC and social media, contributing to multi-channel growth.