Hi, I'm Aysan, an SEO Specialist with solid hands-on experience in optimizing content and website structure to boost search rankings and organic traffic, especially in niche markets like student housing and property rental. I'm skilled in keyword research, technical SEO, and content strategy, and I enjoy using tools like Google Search Console, SEMrush, and Yoast to deliver results. I take pride in being reliable, independent, and results-driven, with a strong understanding of how user experience and SEO work together. Previously, I've led teams and projects at The Body Shop, and worked closely on digital marketing and content coordination roles, which helped me develop clear communication strategies and a keen eye for analyzing customer behavior to meet business goals. If you're looking for someone who understands both the technical and creative sides of SEO and digital marketing, let's connect!

Aysan HaghighiKhoshkhoo

Hi, I'm Aysan, an SEO Specialist with solid hands-on experience in optimizing content and website structure to boost search rankings and organic traffic, especially in niche markets like student housing and property rental. I'm skilled in keyword research, technical SEO, and content strategy, and I enjoy using tools like Google Search Console, SEMrush, and Yoast to deliver results. I take pride in being reliable, independent, and results-driven, with a strong understanding of how user experience and SEO work together. Previously, I've led teams and projects at The Body Shop, and worked closely on digital marketing and content coordination roles, which helped me develop clear communication strategies and a keen eye for analyzing customer behavior to meet business goals. If you're looking for someone who understands both the technical and creative sides of SEO and digital marketing, let's connect!

Available to hire

Hi, I’m Aysan, an SEO Specialist with solid hands-on experience in optimizing content and website structure to boost search rankings and organic traffic, especially in niche markets like student housing and property rental. I’m skilled in keyword research, technical SEO, and content strategy, and I enjoy using tools like Google Search Console, SEMrush, and Yoast to deliver results. I take pride in being reliable, independent, and results-driven, with a strong understanding of how user experience and SEO work together.

Previously, I’ve led teams and projects at The Body Shop, and worked closely on digital marketing and content coordination roles, which helped me develop clear communication strategies and a keen eye for analyzing customer behavior to meet business goals. If you’re looking for someone who understands both the technical and creative sides of SEO and digital marketing, let’s connect!

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Team Lead at The Body Shop
July 31, 2025 - July 27, 2025
Analyzed customer buying patterns and behavior to enhance product displays and promotions, skills now used to analyze search intent in SEO. Led initiatives to improve in-store visibility, similar to boosting online visibility through keyword and content optimization. Developed clear communication strategies with customers and team—skills that translate into writing SEO-friendly content with user clarity. Managed performance metrics and sales reports, experience now used to interpret SEO tools and analytics.
Sales Associate at Laline
October 31, 2024 - July 27, 2025
Delivered exceptional customer service while meeting sales targets. Contributed to in-store promotional campaigns and product demonstrations. Built relationships with customers to encourage repeat business. Educated customers on skincare product benefits, leading to increased customer retention. Promoted store offers and loyalty programs, contributing to daily sales targets. Tracked customer feedback and reported common issues to management to improve service.
Marketing Assistant & Content Coordinator at Ziboo Inc
August 31, 2023 - July 27, 2025
Managed WordPress website, integrated SEO plugins (Yoast), and optimized product pages with target keywords. Researched search trends to align content with local and seasonal interests, driving traffic growth among target demographics. Assisted in social media content creation for Instagram and Pinterest, increasing follower engagement by 22%. Learned to analyze basic consumer data and apply findings to marketing strategies.
Content Specialist / Social Media Coordinator at Zhivar Tour & Travel Agency
January 31, 2022 - July 27, 2025

Education

Post-graduate at George Brown College
January 1, 2022 - December 31, 2023
Bachelor of Science at University of Tehran
January 1, 2010 - December 31, 2014

Qualifications

Social Media Marketing (Hootsuite Academy)
January 1, 2023 - December 31, 2023
Social Media Marketing (HubSpot Academy)
January 1, 2023 - December 31, 2023
Content Marketing Certificate (HubSpot Academy)
January 1, 2023 - December 31, 2023
Adobe Photoshop Certificate (Tehran Institute of Technology)
January 1, 2020 - December 31, 2020

Industry Experience

Retail, Real Estate & Construction, Professional Services, Travel & Hospitality, Software & Internet