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Hi, I'm Paule Boulock Hebemenen, a bilingual Marketing Advisor based in Montréal, QC. I have 5 years of experience managing digital campaigns, creating multi-channel content, and optimizing online visibility. I love turning ideas into actionable strategies and helping organizations inform, engage, and retain members. My strengths include newsletter writing and distribution, social media management, website updates, and SEO/SEM optimization. I am organized, creative, and results-driven, with experience across social media, project management, and various advertising platforms including Google Ads, LinkedIn Ads, Facebook/Instagram, and TikTok.…Hi, I'm Paule Boulock Hebemenen, a bilingual Marketing Advisor based in Montréal, QC. I have 5 years of experience managing digital campaigns, creating multi-channel content, and optimizing online visibility. I love turning ideas into actionable strategies and helping organizations inform, engage, and retain members. My strengths include newsletter writing and distribution, social media management, website updates, and SEO/SEM optimization. I am organized, creative, and results-driven, with experience across social media, project management, and various advertising platforms including Google Ads, LinkedIn Ads, Facebook/Instagram, and TikTok.

Paule Boulock Hebemenen

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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Hi, I'm Paule Boulock Hebemenen, a bilingual Marketing Advisor based in Montréal, QC. I have 5 years of experience managing digital campaigns, creating multi-channel content, and optimizing online visibility. I love turning ideas into actionable strategies and helping organizations inform, engage, and retain members. My strengths include newsletter writing and distribution, social media management, website updates, and SEO/SEM optimization. I am organized, creative, and results-driven, with experience across social media, project management, and various advertising platforms including Google Ads, LinkedIn Ads, Facebook/Instagram, and TikTok.…Hi, I'm Paule Boulock Hebemenen, a bilingual Marketing Advisor based in Montréal, QC. I have 5 years of experience managing digital campaigns, creating multi-channel content, and optimizing online visibility. I love turning ideas into actionable strategies and helping organizations inform, engage, and retain members. My strengths include newsletter writing and distribution, social media management, website updates, and SEO/SEM optimization. I am organized, creative, and results-driven, with experience across social media, project management, and various advertising platforms including Google Ads, LinkedIn Ads, Facebook/Instagram, and TikTok.

Available to hire

Hi, I’m Paule Boulock Hebemenen, a bilingual Marketing Advisor based in Montréal, QC. I have 5 years of experience managing digital campaigns, creating multi-channel content, and optimizing online visibility. I love turning ideas into actionable strategies and helping organizations inform, engage, and retain members.

My strengths include newsletter writing and distribution, social media management, website updates, and SEO/SEM optimization. I am organized, creative, and results-driven, with experience across social media, project management, and various advertising platforms including Google Ads, LinkedIn Ads, Facebook/Instagram, and TikTok.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Digital marketing Advisor at TCED

October 1, 2024 - Present

Creation, management, and monitoring of advertising campaigns on Google Ads (Search, Display, YouTube, etc.), performance analysis and optimization to maximize ROI, keyword research and selection, social media content creation and management, paid advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, budget planning and optimization, analysis of advertising expenses, performance tracking and reporting, SEO and SEA strategy development and implementation, and configuration of tools like Google Analytics 4, Google Tag Manager, and Looker Studio.

Digital Marketing Consultant at BlackEstrie

November 1, 2023 - Present

Management of Facebook and Instagram pages including content creation and scheduling, management of advertising campaigns on Facebook and Instagram with planning, optimization, and performance tracking, design and organization of video shoots for advertisements, and management and updates of the association's WordPress site.

Social Media Manager at Bleu Lavande

July 31, 2024 - July 27, 2025

Designing editorial calendar with blog articles, videos, social media posts, newsletters; writing SEO-optimized content to improve organic search ranking; planning and scheduling posts using tools like Meta Business Suite and Hootsuite.

Session Project as a Web Analyst at Reitmans Canada Ltée/Ltd

December 31, 2023 - July 27, 2025

Monitoring e-commerce website performance, tracking user journeys on the site, providing recommendations based on analysis, and preparing detailed reports using Looker Studio.

Digital Marketing Specialist at VPSitex

May 31, 2023 - July 27, 2025

Setting up campaigns on Google Ads, LinkedIn Ads, and TikTok Ads, conducting keyword research using Google Keyword Planner, SEMrush, and Ahrefs, SEO content optimization (titles, meta tags, internal linking, Hn structure), UX improvement, backlink strategy implementation, and execution of remarketing campaigns.

Telemarketer at SG ANALYTICS LIMITED

December 31, 2018 - July 27, 2025

Reaching out to potential customers to introduce products or services, following up with interested leads, setting appointments for sales representatives, and conducting surveys or market research.

Digital Marketing Specialist at VPSITEX

February 1, 2020 - June 1, 2023

Create marketing campaigns and tools to raise brand awareness and generate leads/sales across social media, e-blasts, and digital advertisements; regularly publish content on social media; recommend media strategies based on budgets/objectives; set up and analyze A/B tests; track conversions using GA4, GTM, UTMs, and tracking pixels; plan and execute communication strategies and campaigns; ensure brand consistency; create and optimize email marketing campaigns (Mailchimp).

Advertising Campaign Manager at Linkeo

January 1, 2019 - December 1, 2019

Create and manage digital advertising campaigns (Google Ads, Facebook, Instagram, TikTok Ads); optimize campaigns by monitoring performance, adjusting budgets, refining targeting, and conducting A/B tests; develop monthly media plans; analyze results and provide clear, performance-driven recommendations; set up and track conversions using GA4, GTM, UTM parameters, and tracking pixels.