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Hi, I'm a creative leader and UX/UI designer passionate about crafting branded experiences that resonate with users. With a background in graphic design and user experience, I combine strategic thinking, visual storytelling, and hands-on execution to deliver impactful design solutions across digital and print platforms. I enjoy collaborating with teams and clients to translate research and business goals into compelling creative strategies. I have a strong foundation in illustration, photography, and copywriting, which I integrate into my design work to create engaging narratives. Currently, I serve as a Creative Director, where I guide teams and uphold brand consistency while architecting user journeys to enhance the experience across various platforms.…Hi, I'm a creative leader and UX/UI designer passionate about crafting branded experiences that resonate with users. With a background in graphic design and user experience, I combine strategic thinking, visual storytelling, and hands-on execution to deliver impactful design solutions across digital and print platforms. I enjoy collaborating with teams and clients to translate research and business goals into compelling creative strategies. I have a strong foundation in illustration, photography, and copywriting, which I integrate into my design work to create engaging narratives. Currently, I serve as a Creative Director, where I guide teams and uphold brand consistency while architecting user journeys to enhance the experience across various platforms.

user979685

Creative Director, Art Director, Illustrator, +2

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Hi, I'm a creative leader and UX/UI designer passionate about crafting branded experiences that resonate with users. With a background in graphic design and user experience, I combine strategic thinking, visual storytelling, and hands-on execution to deliver impactful design solutions across digital and print platforms. I enjoy collaborating with teams and clients to translate research and business goals into compelling creative strategies. I have a strong foundation in illustration, photography, and copywriting, which I integrate into my design work to create engaging narratives. Currently, I serve as a Creative Director, where I guide teams and uphold brand consistency while architecting user journeys to enhance the experience across various platforms.…Hi, I'm a creative leader and UX/UI designer passionate about crafting branded experiences that resonate with users. With a background in graphic design and user experience, I combine strategic thinking, visual storytelling, and hands-on execution to deliver impactful design solutions across digital and print platforms. I enjoy collaborating with teams and clients to translate research and business goals into compelling creative strategies. I have a strong foundation in illustration, photography, and copywriting, which I integrate into my design work to create engaging narratives. Currently, I serve as a Creative Director, where I guide teams and uphold brand consistency while architecting user journeys to enhance the experience across various platforms.

Available to hire

Hi, I’m a creative leader and UX/UI designer passionate about crafting branded experiences that resonate with users. With a background in graphic design and user experience, I combine strategic thinking, visual storytelling, and hands-on execution to deliver impactful design solutions across digital and print platforms. I enjoy collaborating with teams and clients to translate research and business goals into compelling creative strategies.

I have a strong foundation in illustration, photography, and copywriting, which I integrate into my design work to create engaging narratives. Currently, I serve as a Creative Director, where I guide teams and uphold brand consistency while architecting user journeys to enhance the experience across various platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Creative Director at Elexicon - Grand Rapids, MI

August 1, 2024 - Present

Creative leader and UX/UI designer focused on delivering branded experiences that align with user-centered design principles. Combines strategic thinking, visual storytelling, and hands-on execution to guide teams and clients through impactful design solutions. Architect information flows and structure content to support seamless user journeys across platforms. Lead creative direction across digital and print platforms, ensuring consistency in visual identity, tone, and messaging. Drive concept development, from ideation to execution, integrating illustration, photography, and copywriting to create compelling narratives. Facilitate collaborative design sessions with clients and stakeholders, translating research and business goals into actionable creative strategies. Define and uphold brand guidelines for both Elexicon and its clients, maintaining consistency across touchpoints.

Senior Designer at Elexicon - Grand Rapids, MI

August 1, 2024 - July 27, 2025

Product Engineering UI/UX Designer, Senior Associate at Crowe LLP - Grand Rapids, MI

August 1, 2023 - July 27, 2025

User interface and user experience designer improving processes, products, and visual communication for the firm. Conducted user research for internal and client-facing products. Led Tax Transformation UX initiative focused on improving existing tax software tools. Created standardized UX Research Strategy processes, not previously implemented at the firm. Participated in external-facing UI/UX design service offering pilot projects.

Digital Designer, Senior Associate at Crowe LLP - Grand Rapids, MI

December 1, 2022 - July 27, 2025

Digital Designer at Crowe LLP - Grand Rapids, MI

November 1, 2021 - July 27, 2025

Visual Designer at Neogen Corporation - Lansing, MI

October 1, 2020 - July 27, 2025

Instituted new ideas, and worked to create a modern and cohesive brand experience across the company’s five divisions worldwide. Collaborated with team and internal customers to elevate Neogen’s brand, reintroducing the human, or “bio,” aspect to the biotech giant. Branded the first straight-to-consumer product, Igenity Canine Wellness DNA testing kit, designing every touchpoint including print material, website wireframes, and digital graphics and icons. Redefined Neogen’s look with new original illustrations and icons. Mentored new designers and acted as assistant art director as needed. Led team and department meetings to learn, brainstorm, and educate. Fostered local and international relationships with stakeholder buy-in.

Lead Graphic Designer at Ambrose @ West Michigan Center for Arts and Technology - Grand Rapids, MI

September 1, 2019 - July 27, 2025

Worked with customers to design and format graphics for screen printing. Joined as an apprentice and promoted to Lead Graphic Designer. Strengthened Ambrose branding with brand-specific merchandise and collateral. Improved systems to create a consistent design experience. Provided design assistance for the parent organization WMCAT's brand collateral.

Graphic Design Apprentice at Ambrose @ West Michigan Center for Arts and Technology - Grand Rapids, MI

July 1, 2017 - July 27, 2025