Hi, I'm Harshita Mehta, a creative and data-driven Social Media Specialist with over 6 years of experience driving engagement and managing multi-platform strategies across diverse markets like India and Czechia. I love crafting localized content strategies that resonate with specific audiences, especially here in the Czech market. I have a proven track record in boosting brand visibility through smart content planning and influencer partnerships on platforms like Instagram, YouTube, Pinterest, and newsletters. When I'm not busy analyzing trends and optimizing campaigns, I enjoy collaborating with designers to create visually appealing assets that truly connect with audiences.

Mgr. Harshita Mehta

Hi, I'm Harshita Mehta, a creative and data-driven Social Media Specialist with over 6 years of experience driving engagement and managing multi-platform strategies across diverse markets like India and Czechia. I love crafting localized content strategies that resonate with specific audiences, especially here in the Czech market. I have a proven track record in boosting brand visibility through smart content planning and influencer partnerships on platforms like Instagram, YouTube, Pinterest, and newsletters. When I'm not busy analyzing trends and optimizing campaigns, I enjoy collaborating with designers to create visually appealing assets that truly connect with audiences.

Available to hire

Hi, I’m Harshita Mehta, a creative and data-driven Social Media Specialist with over 6 years of experience driving engagement and managing multi-platform strategies across diverse markets like India and Czechia. I love crafting localized content strategies that resonate with specific audiences, especially here in the Czech market.

I have a proven track record in boosting brand visibility through smart content planning and influencer partnerships on platforms like Instagram, YouTube, Pinterest, and newsletters. When I’m not busy analyzing trends and optimizing campaigns, I enjoy collaborating with designers to create visually appealing assets that truly connect with audiences.

See more

Language

English
Fluent
Hindi
Advanced

Work Experience

Social Media Specialist at Biano
February 1, 2024 - Present
Increased Pinterest engagement by 38% in 4 months through data-led content revamp and ads. Designed and implemented platform-specific strategies for Instagram, YouTube & Pinterest. Created and optimized content calendars; collaborated with designers for high-conversion visual assets. Launched targeted email newsletters increasing open rates by 22%. Used tools like Canva and Meta Business Suite to drive campaign analysis and optimize reach.
Client Manager → Social Media Manager at Stickyy
September 30, 2023 - July 27, 2025
Managed 15+ accounts across sectors, increasing overall engagement by 20%. Led influencer collaborations that resulted in a 30% uptick in referral traffic. Developed SEO-optimized social content and monthly analytics dashboards. Conducted user behavior analysis to guide social storytelling and campaign tweaks. Organized brand shoots and offline events integrated with online marketing efforts.
Social Media Executive at Stickyy
February 29, 2020 - July 27, 2025
Created ad copy, social creatives, and brand-aligned content. Reported performance metrics weekly, ensuring KPIs were met. Managed influencer outreach and campaign reporting.

Education

Master’s at Masaryk University
January 1, 2021 - December 31, 2025
Master’s at Amity School of Communication
January 1, 2018 - December 31, 2018
Bachelor’s at Shyama Prasad Mukherji College
January 1, 2016 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Non-Profit Organization