Available to hire
Tēnā koe. My name’s Andrea and I’m an experienced Marketer. I’ve worked in leadership roles for the past 10 years across the UK and NZ but I’m equally comfortable being hands-on, rolling up my sleeves to drive results for my employer or clients.
I’m available for fixed-term contracts and marketing consultancy work. I can work on-site in Wellington given some flexibility or remotely depending on your location.
Learn more about me at Website not available. Sign in: https://www.twine.net/signup
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Marketing at Updraft WP Software
April 30, 2025 - July 27, 2025Led the rebrand and launch of teamupdraft.com, consolidating three plugin websites into one brand. Audited over 3,000 web pages to improve SEO and conversions, and achieved perfect Core Web Vitals scores across performance, accessibility, best practice, and SEO. Implemented GA4 setup with comprehensive UTM tracking for accurate traffic and conversion measurement. Launched the Plugins as a Channel (PaaC) programme to optimize CTAs, messaging, and landing pages using A/B testing. Created a quarterly planning framework to enhance focused execution and performance tracking. Developed a targeted content strategy for sustained brand growth.
Principal Advisor Performance at Tertiary Education Commission
February 28, 2022 - July 27, 2025Promoted from Senior Marketing Executive, reporting to Deputy Chief Executive. Played a leading role in Inspiring the Future project, developing project plans and coordinating cross-functional teams. Managed a large-scale research project on young people's career aspirations, including agency procurement, report editing, and event management at Parliament. Led research adaptation of the UK ItF platform to NZ, collaborating with UX/UI designers. Ran pilot events and commissioned key video assets for outreach. Led national volunteer recruitment campaign, reaching 8 million+ views and 1,000+ signups. Supported budget management, business planning, and team performance measurement.
Head of Marketing at ComplyWith
April 30, 2019 - July 27, 2025Supported business growth to increase annual recurring revenue from $1.74m to $5m by 2021. Developed acquisition, retention, and account development strategies. Managed Salesforce CRM improvements with user involvement to ensure fit for purpose. Organized user groups generating expansions and new business opportunities.
Marketing Manager at Consumer New Zealand
August 31, 2018 - July 27, 2025Addressed relevancy challenges through market research, providing insights that led to a strategic 'step change'. Oversaw UX agency project to improve online user journey and paywall performance. Optimized Google Grants SEM budget producing significant increases in conversions, conversion rates, and click-throughs.
Founder and Copywriter at Inspire Content
December 31, 2016 - July 27, 2025Founded Inspire Content to provide professional tech copywriting focused on benefits over jargon. Launched the website and achieved $10,000 turnover within 3 months.
Marketing Manager at m-hance
June 30, 2016 - July 27, 2025Strategic marketing leadership following challenging fiscal year. Rebranded company after market research, launching the brand with internal and external communications. Led marketing and telemarketing teams, shifting telemarketing focus to lead nurturing with sustained results. Developed content marketing strategy leveraging keyword research and marketing automation. Organized annual customer conference attracting 130+ attendees and generating £380,000 qualified sales opportunities. Generated £9 million sales pipeline in two years.
Senior Marketing Executive at Avnet Technology Solutions
September 1, 2011 - May 31, 2014Avnet TS was a Fortune 500 company and a global distributor of IT Products and Services. It was my responsibility in this role to work closely with strategic partners to plan and execute marketing campaign activity. An important part of this role was building valued, mutually beneficial relationships with HP and HP Reseller Business Partners.
Prepared and presented quarterly marketing plans to HP Executives to pitch for marketing budget to spend on HP Servers, Storage, Networking and Services campaigns.
Executed campaigns and reported ROI at the end of each quarter. Implemented a demand generation programme that generated a £4.5m pipeline in 3 months. I was promoted to 'Senior' Marketing Executive after 11 months of working as a Marketing Executive.
Implemented a demand generation programme that generated a £4.5m pipeline in 3 months.
I was promoted to ‘Senior’ Marketing Executive after 11 months of working as a Marketing Executive.
Education
BSc (Hons) Psychology at University of Northumbria, Newcastle Upon Tyne, UK
January 1, 2003 - December 31, 2006Qualifications
Professional Diploma Marketing - Merit
January 1, 2007 - December 31, 2008Google Ads Search Certification
January 1, 2025 - December 31, 2025Google Analytics Certification
January 1, 2025 - December 31, 2025Project Management Professional
January 1, 2021 - December 31, 2021Stepping Up to Leadership
January 1, 2021 - December 31, 2022Plain English Writing
January 1, 2019 - December 31, 2019Search Engine Optimisation
January 1, 2010 - December 31, 2010Conversion Rate Optimisation
January 1, 2010 - December 31, 2010Copywriting Part One and Part Two
January 1, 2009 - December 31, 2009Industry Experience
Software & Internet, Government, Education, Non-Profit Organization, Professional Services, Consumer Goods
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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