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Hi, I'm Goh Cheng Mun, a passionate marketing communication specialist with extensive experience in managing corporate marketing campaigns and brand strategies, especially within the IT and real estate sectors. Over the years, I've successfully led digital marketing initiatives, managed social media channels, and partnered with brand principals to build effective marketing programs that boost brand equity and business growth. I'm skilled in orchestrating events, webinars, and trade shows while creatively leveraging digital platforms to generate leads and grow customer databases. I enjoy collaborating with diverse teams to translate corporate goals into actionable marketing plans, and I'm always eager to embrace new challenges in the marketing field.…Hi, I'm Goh Cheng Mun, a passionate marketing communication specialist with extensive experience in managing corporate marketing campaigns and brand strategies, especially within the IT and real estate sectors. Over the years, I've successfully led digital marketing initiatives, managed social media channels, and partnered with brand principals to build effective marketing programs that boost brand equity and business growth. I'm skilled in orchestrating events, webinars, and trade shows while creatively leveraging digital platforms to generate leads and grow customer databases. I enjoy collaborating with diverse teams to translate corporate goals into actionable marketing plans, and I'm always eager to embrace new challenges in the marketing field.

Goh Cheng Mun

Marketing Strategist, Brand Strategist, Marketing Automation Specialist, +2

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Hi, I'm Goh Cheng Mun, a passionate marketing communication specialist with extensive experience in managing corporate marketing campaigns and brand strategies, especially within the IT and real estate sectors. Over the years, I've successfully led digital marketing initiatives, managed social media channels, and partnered with brand principals to build effective marketing programs that boost brand equity and business growth. I'm skilled in orchestrating events, webinars, and trade shows while creatively leveraging digital platforms to generate leads and grow customer databases. I enjoy collaborating with diverse teams to translate corporate goals into actionable marketing plans, and I'm always eager to embrace new challenges in the marketing field.…Hi, I'm Goh Cheng Mun, a passionate marketing communication specialist with extensive experience in managing corporate marketing campaigns and brand strategies, especially within the IT and real estate sectors. Over the years, I've successfully led digital marketing initiatives, managed social media channels, and partnered with brand principals to build effective marketing programs that boost brand equity and business growth. I'm skilled in orchestrating events, webinars, and trade shows while creatively leveraging digital platforms to generate leads and grow customer databases. I enjoy collaborating with diverse teams to translate corporate goals into actionable marketing plans, and I'm always eager to embrace new challenges in the marketing field.

Available to hire

Hi, I’m Goh Cheng Mun, a passionate marketing communication specialist with extensive experience in managing corporate marketing campaigns and brand strategies, especially within the IT and real estate sectors. Over the years, I’ve successfully led digital marketing initiatives, managed social media channels, and partnered with brand principals to build effective marketing programs that boost brand equity and business growth.

I’m skilled in orchestrating events, webinars, and trade shows while creatively leveraging digital platforms to generate leads and grow customer databases. I enjoy collaborating with diverse teams to translate corporate goals into actionable marketing plans, and I’m always eager to embrace new challenges in the marketing field.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Communication Specialist at Microlink Solutions Bhd

January 1, 2018 - Present

Manage corporate marketing and communications campaigns supporting multiple major brands and business units including Hitachi Vantara, Hewlett Packard Enterprise, ARUBA, and Stratus Technologies. Responsible for strategic campaign execution, brand management, event/workshop planning, database and website management, lead generation campaigns, social media, and communications to resellers. Manage marketing funds (internal and from principal brands) using Salesforce and act as key communication liaison to Group Corporate Communication.

Marketing Communication Specialist (Executive) at Formis Systems & Technologies Sdn Bhd (subsidiary of Microlink Solutions Bhd)

January 1, 2018 - July 28, 2025

Managed marketing campaigns for brands like DELLEMC, Hitachi Vantara, and Sangfor Technologies. Led digital transformation initiatives including LinkedIn profile development, website launches, and digital marketing campaigns such as SEM, GDN, SEO, and LinkedIn ads. Organized webinars, seminars, and social events to expand reseller and end-user database. Successfully utilized all marketing funds within deadlines.

PR & Marketing Manager at RealStar Premier PTE LTD, Singapore

January 31, 2014 - July 28, 2025

Developed marketing and communications division focusing on brand awareness and marketing campaigns within real estate. Managed integrated marketing strategies, social media management, database consolidation, membership programs, newsletters, and external event collaborations. Led sponsorship programs and partnerships with luxury brands to enhance business footprint and consumer loyalty.

Marketing Communication Manager at Advance Information Marketing Bhd

August 31, 2012 - July 28, 2025

Led marketing and communication for a Japanese skincare brand including retail marketing, media relations, campaign planning, e-commerce development, roadshows, and product promotions. Initiated digital marketing campaigns increasing sales by 20%, launched integrated print and digital media, secured key retail locations, and expanded client database substantially.

Business Development Manager at Reliant Communication Sdn Bhd

March 31, 2011 - July 28, 2025

Expanded market and client base for telecommunications services by identifying new business opportunities and collaborating with Telekom Malaysia account teams. Negotiated and closed major accounts to consistently meet sales targets. Coordinated closely with operations and telemarketing to ensure smooth product implementation.

Trainee Writer (Contract Staff) at Asian AR Trade Exhibition Sdn Bhd

December 31, 2003 - July 28, 2025

Supported editorial and event tradeshow activities focused on agricultural conferences and publications. Worked closely with editors in developing industry magazines and covering events such as the 8th Annual Meetings of Forages and Food in Southeast Asia and International Rice Conference.