SEO Project – Valley View Caravan Park

I independently led a six-month SEO project to improve the park’s online visibility and booking enquiries.
Using Google Search Console and Analytics, I identified high-value keywords for regional tourism and updated key pages—including the homepage, events, and local attractions—to match search intent. I rewrote meta titles and descriptions, added structured data, improved internal linking, and refreshed blog content.

Results:

71.8K impressions and 1.1K clicks in three months

Priority pages up between +200 % and +500 % in clicks

My Role
I handled the project end-to-end: keyword research, on-page optimisation, content edits, and performance tracking. Regular monitoring allowed me to refine headings, enhance internal links, and maintain accurate, mobile-friendly pages, resulting in measurable improvements in impressions, clicks, and user engagement.